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All Journal Budimas : Jurnal Pengabdian Masyarakat Indonesian Journal of Society Engagement (IJSE) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Journal of Innovative and Creativity
Reza Mehdi Fauzi
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Branding Kebun Raya Mangrove Surabaya Melalui Pembuatan Suvenir Tutiasri, Ririn Puspita; Kusuma, Ade; Setiawan, Bayu; Sumardjijati, Sumardjijati; Fauzi, Reza Mehdi; Santoso, Wahyu
Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i3.180

Abstract

Kebun Raya Mangrove Surabaya (KRM) is an ecotourism destination focused on mangrove ecosystem conservation and environmental education. To enhance its appeal, build a positive image, and strengthen local economic sustainability, the development of eco-friendly souvenirs rooted in local wisdom presents a promising branding strategy. Souvenirs such as bucket hats, hand fans, brooches, and keychains with mangrove-inspired designs serve not only as promotional tools but also as educational mediums for environmental awareness among tourists. This article presents the results of a community service project aimed at creating souvenir concepts that support KRM’s branding, involving local communities in the production process, and promoting sustainability principles in tourism. The methods employed include training in creative design, producing eco-friendly souvenirs, and implementing digital marketing strategies. The findings indicate that souvenir development can increase tourists' awareness of mangrove ecosystem conservation while positively impacting local communities through income generation and skill development. This souvenir-based branding strategy not only reinforces KRM’s identity as an educational ecotourism destination but also supports environmental preservation and sustainable economic development.
INOVASI REBRANDING DAN PENGEMASAN PADA UMKM KERUPUK KEDELAI BERKAH: MENINGKATKAN IDENTITAS PRODUK DAN DAYA SAING PASAR Ririn Puspita Tutiasri; Yanda Bara Kusuma; Dwi Wahyuningtyas; Ibnu Malkan Bakhrul Ilmi; Reza Mehdi Fauzi; Mohammad Syarrafah
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Program Pengabdian kepada Masyarakat (PKM) IMRIS di Desa Bendo, Blitar, bertujuan meningkatkan kesejahteraan UMKM melalui rebranding, desain kemasan, dan pemasaran daring produk Kerupuk Kedelai Berkah. Kerupuk kedelai, kaya protein nabati, dikembangkan sebagai produk bernilai gizi tinggi dengan masa simpan lebih panjang dibanding tempe dan tahu. Program ini melibatkan UPN Veteran Jawa Timur dan Jakarta untuk memberikan pelatihan pengemasan yang menjaga kualitas, fotografi produk untuk meningkatkan daya tarik visual, serta strategi pemasaran digital guna memperluas pasar. Upaya ini bertujuan meningkatkan kualitas dan daya saing produk lokal, memperluas jangkauan pasar, dan menciptakan peluang ekonomi berkelanjutan. Hasilnya diharapkan berdampak positif pada kesejahteraan masyarakat, menjadikan produk lokal lebih menarik bagi konsumen dan mendukung ekonomi Desa Bendo
Integrasi Visual Learning dan Gamifikasi dalam Pelatihan Public Speaking untuk Meningkatkan Kepercayaan Diri Mahasiswa Asrama Bibit Unggul Surabaya Zahrotul Munawwaroh; Dhelittya Finaliyani Putri; Mohammad Syarrafah; Reza Mehdi Fauzi; Sigit Andrianto
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v4i2.5137

Abstract

Disparities in higher education access for underprivileged families in Indonesia perpetuate intergenerational poverty cycles. In response, the Surabaya City Government launched the program “Satu Keluarga Satu Sarjana” through full funding and accommodation at the Bibit Unggul Dormitory. Observations by the community service team and focus group discussions (FGDs) with the Surabaya Social Agency revealed that academic competence alone, without strengthening effective communication skills, risks hindering the competitiveness of students from underprivileged backgrounds. Using a Community-Based Participatory Research (CBPR) approach, the team designed a public speaking training intervention integrating visual learning techniques and gamification. The methodology included: (1) anxiety-level surveys, (2) workshops on public speaking techniques and visual-based presentation strategies, (3) practical simulations, (4) gamified role-playing scenarios, and (5) collaborative feedback sessions. Active participation of students ensured contextual relevance. Evaluation results demonstrated significant improvement in self-confidence (pre-test-post-test) and the ability to articulate ideas. This community service initiative not only addresses psychological barriers but also establishes a sustainable soft skills development model for marginalized communities, while aligning with the Sustainable Development Goals (SDGs) in reducing educational inequality.
STRATEGI KOMUNIKASI MEREK TOSHIBA TV DI PLATFORM X (TWITTER) MELALUI PENDEKATAN HUMANISASI MEREK DAN BRAND PERSONA Munawwaroh, Zahrotul Munawwaroh; Fauzi, Reza Mehdi
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.10649

Abstract

Penelitian ini menganalisis strategi komunikasi merek Toshiba TV Indonesia melalui platform X (Twitter) dalam konteks tekanan industri televisi akibat disrupsi digital. Fenomena yang dikaji adalah kemunculan persona merek 'MinTosh' atau 'Toshi-san' yang membangun narasi romantis fiksi bersama merek Amanda Brownies sejak Januari 2026, menciptakan gelombang engagement masif di platform X. Dengan menggunakan pendekatan kualitatif-deskriptif dan analisis wacana kritis terhadap konten postingan akun @toshibatv_id periode Januari hingga Mei 2026, penelitian ini mengidentifikasi tiga strategi komunikasi utama: (1) humanisasi merek melalui antropomorfisme dan brand persona, (2) pemasaran berbasis komunitas dengan pendekatan co-creation dan kolaborasi merek lintas kategori, serta (3) edukasi audiens melalui konten pemasaran berbasis data. Hasil penelitian menunjukkan bahwa Toshiba TV berhasil memanfaatkan 'blue ocean' platform X untuk membangun brand recall dan brand awareness di tengah penurunan penonton televisi konvensional yang mencapai rata-rata 8% per tahun. Implikasi teoritis penelitian ini berkontribusi pada pengembangan konsep brand humanization, diffusion of innovation, dan parasocial interaction dalam konteks pemasaran media sosial di Indonesia.
Co-Authors Bayu Setiawan Dhelittya Finaliyani Putri Dwi Wahyuningtyas Ilmi, Ibnu Malkan Bakhrul Kusuma, Ade Mohammad Syarrafah Munawwaroh, Zahrotul Munawwaroh Ririn Puspita Tutiasri Sigit Andrianto Sumardjijati, Sumardjijati Wahyu Santoso Yanda Bara Kusuma Zahrotul Munawwaroh