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Journal : Jurnal Mahasiswa Manajemen dan Akuntansi

 1 
Pengaruh Insentif Dan Motivasi Terhadap Kinerja Karyawan Pada PT Sentral Koneksi Internasional Ngono Citra Zippora; Harsono Teguh S; Achmad Daengs GS; Sugiharto Sugiharto; Bambang Karnain P
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1525

Abstract

This study aims to determine how much influence incentives and motivation have on employee performance at PT Sentral Kontak Internasional. Human resources have a very important role for the company to achieve the set targets. PT Sentral Kontak Internasional provides incentives as a trigger to increase motivation on employee performance. This type of research is quantitative, this study uses the entire population / saturated sample, namely as many as 50 respondents. Of the 50 respondents, 32 were male and 18 were female. The sampling technique for this study used a questionnaire with a sample of 50 people. This study used multiple linear regression testing with the SPSS 26 data processing application. The results showed that the incentive variable had a partial effect on employee performance with the result t calculated on the incentive variable (X1) showing the number 2.614. The calculated t value is greater than t table or 2.614 > 2.011. Motivation has a partial effect on Employee Performance at PT Sentral Kontak Internasional with the t-count on the Motivation variable (X2) showing the number 11.819. The calculated t value is greater than t table or 11.819 > 2.011. Then motivation (X2) has a partial effect on employee performance. The results of the F test count the simultaneous test of Incentives (X1) and Motivation (X2) on Employee Performance (Y) with a result of 84.284. The calculated F value is greater than the F table or 84.284 > 3.20. It can be concluded that incentives (X1) and motivation (X2) have a significant effect on employee performance (Y) simultaneously.
Pengaruh Strategi Pemasaran 4P Terhadap Keputusan Pembelian Produk Pulsa21 Di Kabupaten Gresik Winda Sari; Bambang Karnain P; Achmad Daeng GS; Sugiharto Sugiharto; Rina Dewi
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1533

Abstract

This study aims to determine the effect of the 4P marketing strategy on purchasing decisions for Pulses21 products in Gresik district. This type of research used is quantitative research. The population in this study was around 15,000 people with a sample of 100 respondents. Data was collected through questionnaires and observation methods. The data analysis technique used is the classical assumption test which consists of a normality test, multiple linear regression analysis, and hypothesis testing, namely the t test, F test, and the coefficient of determination (R²). The results of the data analysis obtained a simple linear equation Y=1.198+0.196X1+0.457X2+(-0.078X3)+0.315X4+0.267. The conclusion that can be drawn from this study is that the marketing strategy variable price and promotion have a significant influence on purchasing decisions while the product and place variables do not have a significant influence on purchasing decisions. This is evident from the t count > t table, namely for the price variable 4.224> 1.985 with a significance value of 0.001˂0.05 and the promotion variable 2.964˃1.985 with a significance value of 0.004˂0.05, while for the product variable it is 1.581˂1.985 with a significance value of 0.117˃0.05 and the place variable -0.722˂1.985 with a significance value of 0.472˃0.05. And the results of the F test analysis obtained a calculated F value of 65.069 which was greater than the F table of 2.47 and an F significance of 0.001 which was smaller than 0.05. The calculation results for the R2 value are 0.733 which means that the 4P variables have an influence on purchasing decisions of 73.3%, while the remaining 26.7% is influenced by other variables not examined in this study.
Co-Authors Achmad Daeng GS Elvira Damayanti GS , Achmad Daengs Harsono Teguh Harsono Teguh S Ngono Citra Zippora Rina Dewi Sugiharto Sugiharto Winda Sari