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All Journal Journal of Social And Economics Research Journal of Community Service journal of social and economic research
Agus Sutradjo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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REACTION DIFFERENCES GROWTH INVESTOR AND VALUE INVESTOR TO EX-DIVIDEND DATE AND CHANGES IN DIVIDEND: EMPIRICAL STUDY ON LQ45 STOCK PERIOD 2008-2010 Meri Dwi Anggraini; Agus Sutradjo; Meri Yani; Yulia Syafitri
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.792

Abstract

This research analyzes the differences in reactions growth investor And value investor to ex-dividend date and changes in dividend policy on LQ45 shares during the 2008-2010 period. Using approach event study, this study evaluates abnormal return And trading volume activity around ex-dividend date. The research results show that growth investor tend to do profit-taking before ex-dividend date, whereas value investor retain shares to obtain dividends. Dividend increases result abnormal return positive that is more appreciated by value investor, temporary growth investor tend to give neutral to negative responses. Conversely, a decrease in dividends results abnormal return negative which has more impact on value investor, temporary growth investor more tolerant of these changes. These findings support the theories of Dividend Signaling, Tax Preference, and Clientele Effect, which explain how investors with different preferences respond to dividend policy. This research provides insight for investors and companies in developing investment strategies and dividend policies that suit the characteristics of their investor base.
REACTION DIFFERENCES GROWTH INVESTOR AND VALUE INVESTOR TO EX-DIVIDEND DATE AND CHANGES IN DIVIDEND: EMPIRICAL STUDY ON LQ45 STOCK PERIOD 2008-2010 Meri Dwi Anggraini; Agus Sutradjo; Meri Yani; Yulia Syafitri
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.792

Abstract

This research analyzes the differences in reactions growth investor And value investor to ex-dividend date and changes in dividend policy on LQ45 shares during the 2008-2010 period. Using approach event study, this study evaluates abnormal return And trading volume activity around ex-dividend date. The research results show that growth investor tend to do profit-taking before ex-dividend date, whereas value investor retain shares to obtain dividends. Dividend increases result abnormal return positive that is more appreciated by value investor, temporary growth investor tend to give neutral to negative responses. Conversely, a decrease in dividends results abnormal return negative which has more impact on value investor, temporary growth investor more tolerant of these changes. These findings support the theories of Dividend Signaling, Tax Preference, and Clientele Effect, which explain how investors with different preferences respond to dividend policy. This research provides insight for investors and companies in developing investment strategies and dividend policies that suit the characteristics of their investor base.
EMPOWERING BUNGUS FISHING COMMUNITIES' ECONOMY THROUGH MARKETPLACE OPTIMIZATION AND DIGITAL MARKETING Nuraeni Dahri; Danyl Mallisza; Jusmita Weriza; Wahyuni Yahyan; M.Ilham A.Siregar; Harry Setya Hadi; Dina adawiyah; Agus Sutradjo; Jhon Rinaldo; Doris yadewani; Delori Nancy Meyla; Nur Adilah; Fauzia Zainin
Journal of Community Service Vol 8 No 1 (2026): JCS, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v8i1.446

Abstract

This community service program addresses the limited market access faced by micro, small, and medium enterprises (MSMEs) among fishing communities in Bungus, Padang City, whose members produce processed fishery goods such as shredded fish floss (abon) and vacuum-packed fish products but continue to rely heavily on conventional, geographically limited sales channels. The program aimed to optimize the use of marketplace platforms, namely Shopee and Tokopedia, together with digital marketing strategies, in order to expand market reach and increase the income of partner MSMEs. The implementation adopted a Community-Based Empowerment approach carried out through three main stages: digital literacy socialization comparing e-commerce and marketplace systems, technical training in online store registration, smartphone-based product photography, and airtight packaging standardization, and continuous mentoring covering store management, promotional feature optimization, and digital transaction handling. Involving twenty-five partner MSMEs, the program produced a measurable increase in partner understanding of marketplace operations, the establishment of twelve official online stores, improved visual quality of product photography and packaging, and an average sales increase within two months following store optimization. These outcomes indicate that structured digital marketing mentoring is an effective pathway for expanding the market share of coastal MSMEs and strengthening their transition toward digitally based economic independence. The program also identified several implementation constraints, including varying levels of digital readiness among partners and the need for continued post-program mentoring, which are discussed as considerations for future coastal community empowerment initiatives.
Co-Authors Danyl Mallisza Delori Nancy Meyla Dina Adawiyah Doris yadewani Fauzia Zainin Harry Setya Hadi Jhon Rinaldo Jusmita Weriza M.Ilham A.Siregar Meri Dwi Anggraini Meri Yani Nur Adilah Nuraeni Dahri Wahyuni Yahyan Yulia Syafitri