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All Journal Jurnal Media Akademik (JMA) Values: Jurnal Kajian Islam Multidisiplin
M. Firdaus Tri Kuncoro
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of Marketing Aspects of Surabaya's Semicolic Point Cafe in A Sharia Perspective M. Firdaus Tri Kuncoro; Abdul Rohman
Values: Jurnal Kajian Islam Multidisiplin Vol. 1 No. 1 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/values.v1i1.2

Abstract

Marketing is an important factor in achieving success for a business. Food is no longer just a necessity, but a lifestyle. The culinary world is growing rapidly with its uniqueness. Café Titik Koma utilizes business opportunities in the caffeshop sector in the city of Surabaya. Café Titik Koma has a target audience of young people. The management of the Titik Koma café is carried out by the owner, manager and employees who have generated large revenues. The purpose of this study was to identify the marketing mix at Café Titik Koma, by looking at the aspects of product mix, price, promotion and place. This is to determine the strength of the Titik Koma café using the 4P theory. This research uses qualitative research. The analysis used is descriptive qualitative. The research results obtained in this study are the 4P marketing mix theory at the Titik Koma cafe has been implemented well. It shows that the strength of Titik Koma café is in a varied and unique product mix, affordable prices, promotions using social media and a strategic place with adequate facilities. Based on the overall results of the research results, it is hoped that Café Titik Koma will emphasize more on promotions other than on Instagram by promoting on other social media. Café Titik Koma to always maintain taste, product quality and wifi facilities that support consumer convenience.
GREEN E-COMMERCE, KESADARAN KONSUMEN MUSLIM PADA PRODUK RAMAH LINGKUNGAN Hawa Gazani; Andini Maulidya; Karimatul Amaliyah; Najmi Maulita Amaliya; Noer Cahya Khoirony; M. Firdaus Tri Kuncoro; Julia Eka Firmanda
Jurnal Media Akademik (JMA) Vol. 3 No. 9 (2025): JURNAL MEDIA AKADEMIK Edisi September
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/m47adm21

Abstract

Perkembangan e-commerce tidak hanya membawa kemudahan dalam aktivitas jual-beli, tetapi juga mendorong munculnya tren konsumsi yang lebih berkelanjutan. Salah satu tren yang berkembang adalah green e-commerce, yaitu praktik perdagangan elektronik yang berorientasi pada produk ramah lingkungan. Penelitian ini bertujuan untuk menganalisis kesadaran konsumen Muslim terhadap produk ramah lingkungan dalam konteks e-commerce. Kesadaran ini dipengaruhi oleh nilai-nilai Islam yang menekankan tanggung jawab terhadap lingkungan (khalifah fil ardh) serta konsep keberlanjutan dalam konsumsi. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan studi literatur dan analisis berita terkait praktik green e-commerce di Indonesia. Hasil penelitian menunjukkan bahwa Kesadaran masyarakat muslim di Indonesia terhadap produk ramah lingkungan dalam green e-commerce menunjukkan peningkatan yang signifikan seiring dengan berkembangnya edukasi dan informasi tentang keberlanjutan dan nilai-nilai agama Islam yang mendukung pelestarian lingkungan.. Artinya, kesadaran dan pengetahuan lingkungan yang dipupuk oleh nilai-nilai agama Islam dapat meningkatkan sikap positif terhadap produk ramah lingkung. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan strategi pemasaran hijau berbasis nilai-nilai Islam, serta menjadi acuan bagi pelaku usaha e-commerce dalam menghadirkan produk yang lebih ramah lingkungan.
Co-Authors ABDUL ROHMAN Andini Maulidya Hawa Gazani Julia Eka Firmanda Karimatul Amaliyah Najmi Maulita Amaliya Noer Cahya Khoirony