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All Journal Kolaborasi Jurnal Pengabdian Masyarakat Magna: Journal of Aconomics, Management, and Business
Mahfiroh, Nailil
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health

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Optimalisasi Pendidikan Anak Dengan Ngaji Adventure: Belajar, Bermain, dan Berkarya Mu’tafi, Ali; Syahrul Huda, Muhammad Reza; Soraya, Rani; Khabiburrochman, Adam; Agustina, Neli; Prihatin, Siti; Arifa, Ziida; Setiyo, Ulfan; Mahfiroh, Nailil; Mutmainah, Arifatul; Febriyanti, Febriyanti; Lestari, Simping Puji; Suroyo, Sigit Adhi; Anggun, Anggun; Triawan, Adis
Kolaborasi: Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): Kolaborasi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Inspirasi El Burhani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56359/kolaborasi.v5i1.472

Abstract

Introduction: The$ role$ of re$ligious e$ducation is vital in de$ve$loping the$ characte$r of childre$n from a young age$. Howe$ve$r, conve$ntional te$aching te$chnique$s fre$que$ntly do not e$ffe$ctive$ly e$ngage$ young le$arne$rs in the$ proce$ss of re$ading the$ Qur’an at Taman Pe$ndidikan Al-Qur’an (TPQ). Objective: This initiative$ se$e$ks to boost childre$n's inte$re$st and proficie$ncy in Qur’anic re$ading at TPQ Al-Huda by introducing a nove$l me$thod dubbe$d Ngaji Adve$nture$: Le$arning, Playing, and Cre$ating. Method: The$ approach applie$d in this initiative$ involve$s inte$ractive$ e$ducation through multime$dia re$source$s, fun game$s like$ outdoor activitie$s, and cre$ative$ assignme$nts utilizing re$cycle$d mate$rials. The$ program was carrie$d out in pe$rson ove$r se$ve$ral we$e$ks, involving 80 stude$nts from TPQ in various stimulating activitie$s. Result: The$ findings indicate$d a he$ighte$ne$d e$nthusiasm in childre$n towards le$arning to re$ad the$ Qur’an, along with e$nhance$me$nts in the$ir social inte$raction and cre$ativity. The$ childre$n e$xhibite$d gre$ate$r motivation to e$ngage$ in Qur’anic e$ducational activitie$s, compre$he$nd Islamic principle$s, and cultivate$ te$amwork abilitie$s through playful le$arning e$xpe$rie$nce$s Conclusion: The$ Ngaji Adve$nture$ initiative$ e$ffe$ctive$ly incre$ase$d childre$n's e$ngage$me$nt in Qur’anic e$ducation via a more$ e$njoyable$ and impactful te$aching style$.
SWOT and AHP Analysis in Marketing Strategy at Hotel Baby Angel Dieng, Red Doorz Partner Mahfiroh, Nailil; Trihudiyatmanto, M.; Nurhayati, Eni Candra
Journal of Economics, Management, and Business Vol. 4 No. 2 (2025): July 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i2.9963

Abstract

Purpose - This study aims to analyze marketing strategies to improve the marketing of the Baby Angel Dieng Mitra Red Doorz Hotel in Wonosobo, Central Java. Methodology - This study employed a qualitative approach. First, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an Internal Factors Analysis Summary (IFAS), an External Factors Analysis Summary (EFAS), and an Analytic Hierarchy Process (AHP) analysis were used. The SWOT analysis was used to identify internal and external factors influencing the Baby Angel Dieng Mitra Red Doorz Hotel. The IFAS and EFAS were used to weight and rank these factors to determine the hotel's position within the SWOT matrix. The AHP method was then used to prioritize optimal marketing strategies. Fundings - This study indicates that the Baby Angel Dieng Mitra Red Doorz Hotel's SWOT analysis falls within quadrant I, which supports an aggressive strategy. Recommended strategies include more extensive promotions and improving the hotel's quality by increasing collaboration with third parties. Meanwhile, the AHP analysis identified that the first priority marketing strategy is strategy 5, namely by adding facilities and employees and holding training and education programs for employees. Limitations - This study has several limitations, such as not obtaining all internal data, and the rapid development of social media and technology may make the analysis less accurate due to future changes. Implications - The results of this study aim to address the issue of unmet marketing targets at Hotel Baby Angel Dieng Mitra Red Doorz and serve as input and reference material for investors considering investing in Hotel Baby Angel Dieng Mitra Red Doorz.
Co-Authors Ali Mutafi Anggun Anggun, Anggun Arifa, Ziida febriyanti febriyanti Khabiburrochman, Adam Lestari, Simping Puji M. Trihudiyatmanto Mutmainah, Arifatul Neli Agustina Nurhayati, Eni Candra Prihatin, Siti Setiyo, Ulfan Soraya, Rani Suroyo, Sigit Adhi Syahrul Huda, Muhammad Reza Triawan, Adis