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All Journal Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research
Zein, Ratu Marsya Chaerunissa
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Meningkatkan Motivasi Wirausaha Masyarakat Di Sekitar Aliran Sungai Cikapundung, Kelurahan Balonggede Yayandi, Muhamad; Susilawati, Enung; Zein, Ratu Marsya Chaerunissa; Yusnaini, Yusnaini; Juliartha, Evie Farida; Handayani, Sri; Ensa, Hasyafira; Darusatul, Maudi; Kirana, Chandra; Nurlaila, Nurlaila; Nurazizah, Siti; Alawi, Muhammad Ridwan; Ikhsan, M; Salsabillah, Soraya; Hanifah, Siti Nur
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2280

Abstract

Abstract Entrepreneurial motivation is a key factor in improving the economic well-being of communities, especially for those living around the Cipakundung River, Balonggede Village. The low level of entrepreneurship in this area is caused by various obstacles, including limited capital, lack of skills, and minimal understanding of environmentally-based business opportunities. Therefore, this study aims to enhance the motivation and entrepreneurial skills of the community through socialization programs, training, and business mentoring based on an educational and community empowerment approach. The method used in this study involved a participatory approach with stages of socialization and problem identification, entrepreneurship training, business mentoring, as well as monitoring and evaluation. This program was implemented for 50 participants from various community groups living around the Cipakundung River. The results showed a significant increase in public awareness and interest in entrepreneurship, as well as improved skills in business planning and marketing strategies. Additionally, this program successfully encouraged the formation of new business groups that utilize local resources, such as waste processing into economically valuable products. In conclusion, an educational and community-based approach has proven effective in increasing motivation and sustaining community businesses, although continuous support in the form of capital access and market network strengthening is still needed to further optimize the developed enterprises. Keywords: Entrepreneurial Motivation, Community Empowerment, Environmentally-Based Entrepreneurship
Mengelola Lingkungan dengan Pelatihan dan Edukasi Wirausaha Hijau untuk Meningkatkan Ekonomi Keluarga bagi Warga Kelurahan Balonggede Susilawati, Enung; Yayandi, Muhamad; Zein, Ratu Marsya Chaerunissa; Yusnaini, Yusnaini; Handayani, Sri; Juliartha, Evie Farida; Widyastuti, Ridharaka; Fadilah, Ghaida Nurul; Pamungkas, Juniasari Widya; Saepul, Fajar
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.21138

Abstract

Pengabdian masyarakat ini bertujuan untuk mengedukasi warga RW 07, Kelurahan Balonggede, tentang pentingnya kewirausahaan hijau sebagai alternatif peningkatan ekonomi keluarga. Fokus utama kegiatan ini adalah pelatihan pengelolaan komoditas pokok, seperti sayuran, dan pemahaman mengenai manfaat ekonomi hijau. Permasalahan utama yang dihadapi masyarakat adalah rendahnya motivasi menanam sayur karena harga yang lebih murah di pasar tradisional, serta tingginya minat terhadap usaha kos-kosan karena lokasinya yang berada di pusat kota. Selain itu, masyarakat masih belum sepenuhnya menyadari pentingnya ekonomi hijau. Dalam kegiatan ini, kami memberikan pelatihan praktis, sosialisasi tentang pentingnya keberlanjutan, dan berbagai strategi agar kewirausahaan hijau dapat menjadi pilihan ekonomi yang menguntungkan dan berkelanjutan.
Co-Authors Alawi, Muhammad Ridwan Chandra Kirana Darusatul, Maudi Ensa, Hasyafira Fadilah, Ghaida Nurul Handayani, Sri Hanifah, Siti Nur Juliartha, Evie Farida M Ikhsan Nurazizah, Siti Pamungkas, Juniasari Widya Saepul, Fajar Salsabillah, Soraya Susilawati, Enung Widyastuti, Ridharaka Wiwik Handayani Yayandi, Muhamad Yusnaini Yusnaini