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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Bisnis Kewirausahaan Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Sonya Sidjabat
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health

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Determinasi Bauran Pemasaran: Analisis Peran Daya Beli Konsumen, Pesaing, Perilaku Konsumen dan Demografi Konsumen Fitria Ariyani; Josua Panatap Soehaditama; Sonya Sidjabat; Nunung Ayu Sofiati (Efi); Yosi Pahala
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.1992

Abstract

This literature study aims to develop a hypothesis regarding the influence between variables that can be used for further research in the scope of marketing management. The research article on determining the marketing mix: analysis of consumer purchasing power, competitors, consumer behavior, and consumer demographics is a scientific literature article in the field of marketing management. The approach used in this literature review is qualitative descriptive. The data collection technique is to use a literature study or to review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Consumer purchasing power plays a role in the marketing mix; 2) Competitors play a role in the marketing mix; 3) Consumer behavior plays a role in the marketing mix; and 4) Consumer demographics play a role in the marketing mix.
Pengaruh Sertifikasi Kompetensi Dan Penghargaan Driver Terhadap Reduksi Kecelakaan Lalu Lintas di Jabodetabek Tahun 2018-2021 (Studi Kasus di PT. Dunex Express Transindo Jakarta) Kurniawan, Johanes; Johar Samosir; Sonya Sidjabat; Nasirur Rahman Achmad; Mizan Nurhakim
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4410

Abstract

Faktor Sumber daya manusia adalah pembahasan utama   yang paling wajib diperhatikan sebagai modal Aset perusahaan  dan harus di manage dengan baik  oleh sebuah perusahaan. Faktor Sumber daya manusia dalam pelaksanaan kerjanya banyak didapatkan tidak sesuai dengan arah tujuan dan visi perusahaan. Harus disadari, sumber daya manajemen yang berkelanjutan merupakan faktor penting bagi keberhasilan sebuah perusahaan. Sehingga, banyak usaha yang dilakukan untuk meningkatkan loyalitas dan hasil kinerja karyawan melalui pemberian penghargaan kepada karyawan dan penilaian kompetensi guna menghasilkan karyawan yang profesional dan berintegritas tinggi. Penelitian ini bertujuan untuk melihat pengaruh Penghargaan dan Sertifikasi Kompetensi terhadap Reduksi Kecelakaan lalu lintas di jalan raya di PT.Dunex Express Transindo di Jakarta. Dimana Populasi yang di jadikan penelitian pada awalnya adalah 60 karyawan driver yang telah menjalani Sertifikasi Kompetensi tahun 2021dengan program Pelaksana Sertifikasi Kompetensi Kerja (PSKK) Badan Nasional Sertifikasi Profesi (BNSP). Populasi sampel  dipilih dengan menggunakan sampel jenuh, yang dikumpulkan hanya sebanyak 59 data karyawan. Kuesioner digunakan untuk pengumpulan data, dan metode analisis data menggunakan analisis jalur. Hasil penelitian menunjukkan Penghargaan dan Sertifikasi Kompetensi secara individual berpengaruh signifikan dan positif terhadap  Reduksi kecelakaan lalulintas di jalan raya karyawan di PT. Dunex Express Transindo di Jakarta.
Pengaruh Sertifikasi Kompetensi Dan Penghargaan Driver Terhadap Reduksi Kecelakaan Lalu Lintas di Jabodetabek Tahun 2018-2021 (Studi Kasus di PT. Dunex Express Transindo Jakarta) Kurniawan, Johanes; Johar Samosir; Sonya Sidjabat; Nasirur Rahman Achmad; Mizan Nurhakim
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4410

Abstract

Faktor Sumber daya manusia adalah pembahasan utama   yang paling wajib diperhatikan sebagai modal Aset perusahaan  dan harus di manage dengan baik  oleh sebuah perusahaan. Faktor Sumber daya manusia dalam pelaksanaan kerjanya banyak didapatkan tidak sesuai dengan arah tujuan dan visi perusahaan. Harus disadari, sumber daya manajemen yang berkelanjutan merupakan faktor penting bagi keberhasilan sebuah perusahaan. Sehingga, banyak usaha yang dilakukan untuk meningkatkan loyalitas dan hasil kinerja karyawan melalui pemberian penghargaan kepada karyawan dan penilaian kompetensi guna menghasilkan karyawan yang profesional dan berintegritas tinggi. Penelitian ini bertujuan untuk melihat pengaruh Penghargaan dan Sertifikasi Kompetensi terhadap Reduksi Kecelakaan lalu lintas di jalan raya di PT.Dunex Express Transindo di Jakarta. Dimana Populasi yang di jadikan penelitian pada awalnya adalah 60 karyawan driver yang telah menjalani Sertifikasi Kompetensi tahun 2021dengan program Pelaksana Sertifikasi Kompetensi Kerja (PSKK) Badan Nasional Sertifikasi Profesi (BNSP). Populasi sampel  dipilih dengan menggunakan sampel jenuh, yang dikumpulkan hanya sebanyak 59 data karyawan. Kuesioner digunakan untuk pengumpulan data, dan metode analisis data menggunakan analisis jalur. Hasil penelitian menunjukkan Penghargaan dan Sertifikasi Kompetensi secara individual berpengaruh signifikan dan positif terhadap  Reduksi kecelakaan lalulintas di jalan raya karyawan di PT. Dunex Express Transindo di Jakarta.
Peningkatan Pemahaman Digital Supply Chain dalam Mendukung Visibilitas dan Kinerja Operasional melalui Kegiatan Penyuluhan Bagi Akademisi dan Praktisi Industri Okin Ringan Purba; Sonya Sidjabat; Muhammad Riza Affiat; Muhamad Ashari Syafril; Rehani Fitrina
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 4 No. 4 (2026): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v4i4.2758

Abstract

The development of digital technology in the Industry 4.0 era has significantly influenced supply chain systems in the industrial sector. Digital Supply Chain is the integration of digital technologies such as Internet of Things (IoT), Big Data Analytics, Cloud Computing, and RFID to improve visibility, efficiency, and operational performance of companies. However, the limited understanding of academics and industry practitioners regarding the implementation of digital supply chain remains a challenge in facing digital transformation. Therefore, counseling activities were conducted to enhance participants’ understanding of the importance of supply chain digitalization. This study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation during the counseling activities. The results showed that the counseling activities successfully improved participants’ understanding of digital supply chain concepts, the benefits of digital technology, and its impact on supply chain visibility and operational performance. Participants understood that the implementation of Digital Supply Chain can improve operational efficiency, accelerate distribution processes, reduce logistics costs, and support real-time decision-making. In addition, participants also understood implementation challenges such as technology investment costs and the need to improve human resource competencies. This activity demonstrates that counseling serves as an effective educational approach in improving the readiness of academics and industry practitioners to face digital transformation in the Industry 4.0 era.
Penguatan Literasi Keselamatan Masyarakat pada Perlintasan Sebidang Kereta Api melalui Sharing Session Partisipatif Agus Nugroho; Sonya Sidjabat; Astri Rumondang Banjarnahor; Irwan Chairuddin; Sinung Tri Nugroho
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 2 (2026): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i2.2801

Abstract

The community service program entitled “Level Crossings, Transportation Mode Safety, and Contemporary Issues” aims to improve public literacy, compliance, and preparedness in managing risks at intersections between railway tracks and roadways. This program was motivated by the high potential for conflict at level crossings due to differences in the operational characteristics of trains and road vehicles, limited safety facilities, the existence of unauthorized crossings, and risky road-user behavior. The activity was implemented through a participatory-educational approach in an online sharing session involving community members, students, academics, road-user communities, transportation practitioners, and relevant stakeholders. The program included material presentation, interactive discussion, experience sharing, problem identification, and formulation of follow-up recommendations. The results indicate improved participant understanding of railway priority, safe crossing behavior, the importance of signs and markings, and the need for social supervision. The activity also encouraged collective awareness, local leadership potential, and collaborative commitment to developing a safety culture. Recommended actions include continuous safety education, mapping of high-risk locations, stronger coordination, improved safety facilities, and better management of hazardous crossings. Thus, this program serves as an initial step toward community empowerment and a safer, more orderly, participatory, and sustainable transportation safety system.
Co-Authors agus Nugroho Banjarnahor, Astri Rumondang Fitria Ariyani Irwan Chairuddin Johar Samosir Josua Panatap Soehaditama Kurniawan, Johanes Mizan Nurhakim Muhamad Ashari Syafril Muhammad Riza Affiat Nasirur Rahman Achmad Nunung Ayu Sofiati (Efi) Okin Ringan Purba Rehani Fitrina Sinung Tri Nugroho Yosi Pahala