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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Manajemen Retail Indonesia (JMARI)
Aulia, Friska
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Economics, Econometrics & Finance Other

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Pengaruh Pengalaman Mahasiswa Dan Teknologi Digital Marketing Terhadap Kepuasan Pengguna Pada Aplikasi Tiktok Shop Di Universitas Raharja Sakinah, Aliya; Aulia, Friska; Nandani, Khaila Rizki Aulia; Anggraeni, Miranda Putri
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 6 No. 1 (2025): Jurnal Manajemen Retail Indonesia
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/jmari.v6i1.3784

Abstract

Penggunaan teknologi digital marketing pada aplikasi TikTok Shop telah meningkatkan kepuasan pengguna dengan cara yang efektif. Strategi digital marketing yang digunakan oleh Dope And Adapt, seperti harga spesial untuk setiap live streaming, tempat menarik untuk melakukan live streaming, dan promosi di berbagai platform, telah meningkatkan penjualan dan loyalitas pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui apakah pengalaman mahasiswa dan teknologi digital marketing berpengaruh terhadap kepuasan pengguna di Universitas Raharja. Metode penelitian yang digunakan adalah survei kuantitatif, pengambilan sampel dilakukan dengan menyebarkan 100 kuesioner kepada mahasiswa pengguna aplikasi Tiktok Shop. Teknik pengambilan sampelnya adalah sampel jenuh, seluruh populasi dijadikan sampel. Penelitian ini menggunakan structural equation modelling (SEM) dengan menggunakan Smart Pls 4.0 versi student. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara pengalaman mahasiswa Universitas Raharja dan teknologi digital marketing dengan kepuasan pelanggan. Hal ini ditunjukkan dari hasil output pengukuran Inner Model yang memiliki nilai lebih dari 1.96 yang berarti pengukuran valid antar variabel
KEARIFAN LOKAL DAN DINAMIKA EKONOMI DI KAWASAN SEJARAH AL-ZAYTUN DALAM PERSPEKTIF DAKWAH DAN PENDIDIKAN Fitriyani; Istikhomah; cacih; Hasibuan, Madu Madonna Uli; Aulia, Friska; Suryandari, Meity
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 In Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.30103

Abstract

This study aims to examine the role of local wisdom and economic dynamics in the historical area of Al-Zaytun from the perspective of da'wah (Islamic propagation) and education. This area not only holds historical value but also serves as a center for religious, social, and economic activities based on local values. The research method used is a qualitative study with a descriptive-analytical approach. The findings of the study indicate that: 1) Local Wisdom as a Socio-Cultural Foundation: The historical area of Al-Zaytun possesses strong elements of local wisdom, such as mutual cooperation (gotong royong), tolerance, and appreciation for spiritual and traditional values. These values shape the community into one that is ethical and religious in character. 2) The Role of Economy in Da'wah and Education: Economic activities flourishing around Al-Zaytun ranging from agriculture to micro, small, and medium enterprises (MSMEs), as well as services contribute significantly to local economic development. These activities also serve as a medium for da'wah bil hal (preaching through actions) and support the self-reliance of Islamic educational institutions. 3) Integration of Da'wah, Education, and Economy: Al-Zaytun is not only a center of religious education but also a hub for economic and social empowerment. This model demonstrates the synergy between da'wah, education, and a local wisdom-based economy, which can serve as a development model for other Islamic historical regions in Indonesia. 4) Dynamics and Challenges: Despite its development, the area faces challenges such as negative stereotypes, limited market access, and dependence on central figures. These issues call for stronger governance and a more inclusive approach. Keywords: Local Wisdom, Economic Dynamics, Al-Zaytun, Da'wah, Educatio.
Co-Authors Anggraeni, Miranda Putri cacih Fitriyani Hasibuan, Madu Madonna Uli ISTIKHOMAH Nandani, Khaila Rizki Aulia Sakinah, Aliya Suryandari, Meity