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All Journal Jurnal Reviu Akuntansi dan Keuangan Jurnal Sosial Ekonomi Pertanian ARISTO Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Abdi Psikonomi Journal of Economics Research and Policy Studies Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Handy Nugraha
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Kajian Strategi Pemasaran Dan Pengembangan Produk Buket Bunga Sebagai Implementasi Progam MBKM: Studi Kasus Posie Florist Faturrohman Firdaus; Handy Nugraha; Santi Putriani
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i2.620

Abstract

This study aims to analyze the marketing strategies and product development of Posie Florist, a business engaged in the creative economy sector specializing in flower bouquets. Using a qualitative approach through observation and interviews, the findings reveal that current marketing efforts are suboptimal, particularly in digital media utilization and market segmentation. The products offered tend to be monotonous with little differentiation, making it difficult to compete and build customer loyalty. A narrow focus on the student market further limits the business's expansion potential. The study recommends product diversification, brand identity reinforcement, and the use of social media and strategic collaborations to enhance competitiveness. The findings are expected to serve as practical insights for developing florist businesses within Indonesia’s growing creative economy
Studi Perspektif Pemuda tentang Regenerasi Sektor Pertanian: Studi Kasus di Kabupaten Karanganyar Ali Zainal Abidin; Muhammad Randhy Kurniawan; Kenny Pradipta Montoya Putra Pratama; Handy Nugraha
Jurnal Sosial Ekonomi Pertanian Vol 22 No 2 (2026): June, 2026
Publisher : Hasanuddin University

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Abstract

Abstract The agricultural sector plays a strategic role in supporting food security and sustainable economic development. However, this sector faces serious challenges in labor regeneration due to the low interest of younger generations in participating. The decline in youth involvement has the potential to threaten the sustainability of food production as well as the economic stability of rural areas. Although the issue of farmer regeneration has been widely discussed, in-depth studies examining youth perceptions of the agricultural sector at the local level remain relatively limited. This study aims to analyze youth perceptions of the agricultural sector in Karanganyar Regency and to examine the role of stakeholders in supporting the regeneration of the agricultural workforce. The research employs a qualitative approach with a case study method, using in-depth interviews with ten young people from both farming and non-farming families. Data were analyzed using content analysis techniques with source triangulation. The findings indicate that negative perceptions—such as the view that agriculture is synonymous with physically demanding work, high risk, and limited economic prospects—are the main factors contributing to low youth interest. However, the adoption of modern agricultural technologies, agribusiness-based education, and policy support have been shown to increase the attractiveness of the sector to younger generations. These findings highlight the importance of policies oriented toward agricultural modernization, the strengthening of technology-based education, and the renewal of the agricultural sector’s image to accelerate the regeneration of young farmers. Keywords: Farmer Regeneration; Youth Perceptions; Agricultural Technology; Agricultural Policy; Food Security
Co-Authors Agusta, Tia Ayu Ali Zainal Abidin Annisa Nur Salam Candra Kusuma Wardana ENI SETYOWATI Fatchan, Fuad Hudaya Faturrohman Firdaus Firdaus Kurniawan Firlina Rizky Ramadhina Heilin Alber Siva Haryoko keisha Jenny Maulida Nugraha Kenny Pradipta Montoya PP Kenny Pradipta Montoya Putra Pratama Laila Oshiana Fitria A’zizah Muhammad Nara Rafli Prasetyo Muhammad Randhy Kurniawan Mujiyati Mulia Ramdhan Fauzan Nur Andriyani Nur Hidayat Rafiq Azzam Al Afif Rina Trisnawati Santi Putriani Sinta Putriana Siti Aisyah Siti Aisyah Subagyo, Daryono Tiara Fatmarizka Trian Gigih Kuncoro Yudi Wahyu Wibowo