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All Journal PROFIT : Jurnal Administrasi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Nutrisi Ternak Tropis (JNT) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian Masyarakat (ABDIRA) juremi: jurnal riset ekonomi Telaah Bisnis Aptekmas : Jurnal Pengabdian Kepada Masyarakat Abdimas Indonesian Journal Media Bina Ilmiah Journal Publicuho Journal of Applied Community Engagement (JACE)

Onni Meirezaldi

Universitas Brawijaya

Author-ID : 443460

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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PEMBERIAN INSENTIF PPH ATAS KEGIATAN LITBANG UNTUK PENINGKATAN INOVASI DI INDONESIA Fahrudi, Agung N.L.I; Ahmad, David; Onni Meirezaldi; Kartika P Kumalasari; Nurlita S Alfandia
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 3 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Innovation has a role to recognize a central driver of economic growth and development even in countrylevel. The governments are now focusing on innovation ranking as part of their economic policy strategies.Economic fund the innovation progress to develop better nation and harmonize cooperation among thecountries. In this part, income tax incentives give a significant role for improving innovation throughresearch and development. However, the government commitment to support the innovation throughresearch and development is limited compare with the other countries. Therefore, Indonesia launchedregulation number 45 year 2019 ( Peraturan Pemerintah-PP Nomor 45 tahun 2019) about allocate theincome tax incentives for research and development. The paper addressed issue on PP Nomor 45 tahun2019 implementation in Indonesia and how far this regulation is needed. Global Innovation and ResearchDevelopment theory and Income Tax Review are the major theory used. It conducted in Qualitative Methodby using primary and secondary data. As a Result PP number 45 year 2019 is feasible to implement inIndonesia but there are several supporting regulation to give more clear information especially in verse 29C about income deduction from gross income for certain RnD in Indonesia.

Pelatihan Kesehatan Hewan, Manajemen, Administrasi Dan Keuangan Kelompok Bagi Peternak Di Desa Senggreng, Kabupaten Malang Onni Meirezaldi; Rizki Prafitri; Kuswati Kuswati; Priyo Sugeng Winarto; Herlina Pratiwi
Jurnal Pengabdian Masyarakat Vol 4 No 1 (2023): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v4i1.957

Kegiatan Doktor Mengabdi ini fokus kepada Kelompok Ekonomi Produktif untuk dapat mengelola usaha pembiakan sapi pedaging pada level kelompok. Hal ini sejalan dengan salah satu payung unggulan pengabdian kepada masyarakat Universitas Brawijaya yaitu pemberdayaan ekonomi masyarakat. Melalui kegiatan ini dilakukan pendampingan dan penguatan kelompok untuk dapat mengelola usaha pembiakan sapi pedaging yang menguntungkan bagi peternak. Metode yang dilakukan dalam kegiatan doktor mengabdi ini adalah penyuluhan dan pendampingan kepada kelompok ternak berkaitan dengan kesehatan hewan, reproduksi, manajemen, administrasi dan keuangan kelompok. Peserta melakukan pre-test dan post-test untuk mengetahui perubahan pengetahuan peserta. Berdasarkan hasil analisis yang dilakukan pada jawaban yang diberikan oleh peserta pada saat post-test dan pre-test terdapat peningkatan pengetahuan peserta sebesar 60%. Skor rata-rata pre-test menunjukkan angka 16,73 dan meningkat menjadi 27,5 pada saat post-test. Hasil pre-test dan post-test menunjukkan bahwa meskipun terjadi peningkatan pengetahuan, tetapi masih diperlukan waktu dan pendampingan berkelanjutan untuk lebih meningkatkan kesadaran dan kemampuan peternak untuk dapat menjalankan usaha pembiakan yang menguntungkan.

PROGRAMMATIC ADVERTISING: Evolution, Efficacy, and Ethical Implications In The Digital Age Onni Meirezaldi
Journal Publicuho Vol. 6 No. 3 (2023): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i3.240

The digital landscape has witnessed significant transformations over the past few decades, with programmatic advertising emerging as a pivotal force reshaping the world of brand communication. This article delves deep into the evolution of online advertising, highlighting the inefficiencies of traditional digital ad-buying methods that paved the way for the algorithmic and data-driven paradigm of programmatic advertising. While offering advantages like precision targeting, automation, scalability, and real-time analytics, programmatic advertising has challenges, especially concerning data privacy, regional nuances, and ethical considerations. Through a lens of global and regional case studies, the article underscores the intricate dynamics and cultural sensitivities crucial for successful campaigns. As we stand at the cusp of technological advancements, integrating Artificial Intelligence, Augmented Reality, and 5G into the programmatic ecosystem promises further evolution. The article concludes with robust recommendations for researchers, emphasizing the importance of interdisciplinary studies, ethical considerations, and the need for continuous adaptation in this ever-evolving digital world.

Pelatihan Peningkatan Kualitas Kopi untuk Mencapai Keunggulan Kompetitif di Desa Babadan, Kecamatan Ngajum, Kabupaten Malang Meirezaldi, Onni; Sulasmiyati, Sri; Fahrudi, Agung Nugroho Lutfi Imam; Nuzula, Nila Firdausi
Journal of Applied Community Engagement Vol 2 No 1 (2022): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Coffee has transformed into a lifestyle for their lovers, and they can sip it anytime when they want. Coffee connoisseurs are hunting for local coffee. They are no longer looking for well-known brands that have been present for a long time. This situation opens up an opportunity for the local coffee industry to evolve. Located on the slopes of Mount Kawi, the Babadan village area settles the proper location to carry out this strategy. The agroforestry system combines the production of pinewood plants and coffee plants. Improving the quality of coffee plants is an ongoing effort to improve the quality or quality of coffee bean products. Increasing the advantages of coffee beans can be done through several approaches: intensification of coffee plants, rehabilitation of coffee plants, and rejuvenation of coffee plants. The output of this approach is expected to increase the income potential of local coffee farmers. Through this community service activity, training and assistance to local farmers to improve farmers' knowledge and skills about good and correct coffee plant care.

The New Realm of Digital Advertising: Unveiling the Impact and Opportunities of Augmented Reality and Virtual Try-Ons Title Meirezaldi, Onni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4866

The retail and advertising sectors have significantly transformed in recent years, mainly owing to the seminal introduction of augmented reality (AR) and virtual try-ons. These technologies have transformed the shopping landscape. They have introduced immersive and interactive platforms that enhance virtual engagement with products. The present study deeply explores these pivotal technologies, scrutinizing their role and impact on digital advertising. It seeks to unravel the complex nuances associated with these technologies and their profound influence on various aspects, including consumer behaviour, economic frameworks, societal norms, and environmental sustainability, all the while emphasizing a shopping experience that is both inclusive and sustainable. The research uses a structured methodology to explore core digital advertising and AR theories. It reviews extensive literature to identify gaps and suggest future research directions. The study leverages a comprehensive case study analysis focusing on IKEA's AR application, IKEA Place. This example illustrates how successfully these technologies have been integrated into the retail industry. It highlights how AR and virtual try-ons enhance the shopping experience, making it richer and more satisfying. Consequently, these technologies have emerged as powerful drivers for economic growth, inclusivity, and environmental sustainability, heralding a promising future for digital advertising.

Strategi Pengelolaan Sampah Rumah Tangga Berbasis Komunitas di Desa Sambirejo, Kabupaten Pasuruan Meirezaldi, Onni; Worokinasih, Saparila; Fahrudi, Agung N.L.I; Prafitri, Rizki; Hapsari, Addelia P.; Anam, Afrizal K.; Karimah, Awalinda; Margaretha, Eirine D. A.; Putri, Hajeng P. A.; Sazkiya, Lubna D.; Panjaitan, Natanael; Muhana, Naufal A.; Fadhila, Nia A.; Achmadinata, Raihan R. D.; Ali, Shofan H.; Wahyuni, Tri; Awilia, Zefanya
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i1.621

Sambirejo Village in Rejoso District, Pasuruan Regency, experiences major challenges in household waste management due to population growth and increased economic activities. This program addressed these challenges by improving environmental quality and community welfare. The main objective was to empower residents through capacity-building sessions on waste sorting, composting, and using Lumbricus Rubellus worms and Black Soldier Fly (BSF) maggots for organic waste reduction. Program implementation began with a survey identifying community needs, followed by workshops and hands-on training emphasising participatory methods. These sessions introduced the principles of 3R (Reduce, Reuse, Recycle), home-scale composting, and the formation of community-based waste management groups. Results indicated a notable increase in public awareness regarding proper waste disposal, a decline in illegal dumping sites, and broader adoption of organic waste processing technologies. Although the community’s improved understanding of waste segregation and composting reflected a positive shift in behaviour, limited facilities and varying levels of commitment continued to pose challenges. Overall, this initiative highlights the effectiveness of a collaborative and community-driven approach in addressing waste management issues. Sustained government support, academic engagement, and strong community participation are vital to ensure the long-term impact of these efforts and provide a practical model for other villages facing similar environmental problems.

Optimalisasi Pemanfaatan Limbah Rumah Tangga melalui Pendekatan Aquaponik Meirezaldi, Onni; Nuzula, Nila Firdausi; Sulasmiyati, Sri; Damayanti, Cacik Rut; Fahrudi, Agung Nugroho Luthfi Imam; Nuraeni, Desika Putri; Arja, Rayssa Nathasa
Journal of Applied Community Engagement Vol 5 No 1 (2025): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jace.v5i1.1117

Uncontrolled household waste management is an environmental problem that harms public health and ecosystem balance. The circular aquaponics-based organic waste management program in Sambirejo Village aims to reduce environmental pollution and improve community welfare through a sustainable approach. The program is conducted through socialization, technical training, and pilot project construction. The implementation results showed that community awareness of the importance of organic waste management increased significantly. The aquaponic system implemented allows the utilization of organic waste as a source of nutrients for plants and fish in a closed ecosystem, thus reducing dependence on chemical fertilizers and minimizing waste. In addition to providing a positive environmental impact, the program also contributes to improving the community’s economy by harvesting fish and vegetables that can be consumed by themselves or sold. The sustainability evaluation shows that most program participants are committed to developing the system independently, with ongoing technical support and mentoring. This program proves that a community-based approach to organic waste management can be an innovative solution and can be replicated in other areas with similar problems.

Dark Patterns Reconsidered: A Cross-Taxonomic and Conceptual Mapping for Ethical Interface Design Meirezaldi, Onni
Telaah Bisnis Vol 26, No 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.586

Dark patterns, manipulative interface strategies that steer users toward actions contrary to their interests, have become ingrained in commerce, social media, and data‑collection flows. Research and regulation still lack a shared vocabulary for identifying and addressing them. This study aims to close that gap by proposing a comprehensive conceptual definition and a reconciled taxonomic map that clarifies how dark patterns operate and why they negatively impact users. Based on a directed literature review of 54 peer‑reviewed sources indexed in Scopus, the analysis identifies four foundational elements: manipulative intent, information asymmetry, constrained choice, and exploitation of cognitive bias. It combines them into a single definition that unites legal, psychological, and HCI perspectives. It then cross‑compares the leading taxonomies of Brignull et al., Grey et al., Mathur et al., and Zagal et al., demonstrating agreement on five mechanism families, namely Obstruction, Sneaking, Interface Interference, Forced Action, Nagging, while highlighting differing focuses on functional harms. To address this issue, the article introduces a two‑dimensional grid that overlays those mechanisms with four functional areas: Finance, Privacy, Time Capture, and Psychological Pressure, creating a flexible framework capable of classifying both traditional and emerging dark‑pattern strategies. The resulting model offers scholars a stable analytical framework for theory building, supplies regulators with enforceable categories for consumer protection, and equips designers with a diagnostic tool for auditing interface ethics. The study establishes a conceptual foundation for future empirical measurement, automated detection, and evidence‑based policy to foster a more transparent and autonomy‑respecting digital ecosystem by unifying disparate definitions and rationalizing taxonomies.

Peningkatan Kualitas Silase Rumput Odot (Pennisetum purpureum cv. Mott) Melalui Penambahan Absorban Lokal Pada Berbagai Level Fikri, Diony Ahlul; Nahiro, Dwi Khairu; Susanti, Astrina Tita; Kurniawan, Alvi Fahmi; Hermanto; Subagiyo, Ifar; Huda, Asri Nurul; Ndaru, Poespitasari Hazanah; Meirezaldi, Onni
Jurnal Nutrisi Ternak Tropis Vol. 8 No. 2 (2025): JNT Jurnal Nutrisi Ternak Tropis September
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jnt.2025.008.02.10

Penelitian ini bertujuan mengevaluasi pengaruh penambahan absorban dedak padi, sekam padi, dan pollard pada level 12,5%; 22%; 32,4% terhadap kadar air, warna, dan kandungan nutrisi silase rumput odot (Pennisetum purpureum cv. Mott) yang dipanen pada musim hujan. Penelitian dilakukan dengan metode eksperimental menggunakan rancangan acak lengkap, dilanjutkan analisis kadar air, penilaian organoleptik warna, dan pengukuran komposisi kimia sebelum dan sesudah ensilase. Hasil penelitian menunjukkan bahwa pollard dan dedak padi pada level ?22% mampu menurunkan kadar air hingga kisaran 66–69%, mendekati standar ideal ensilase, serta mempertahankan warna hijau kekuningan yang segar. Perlakuan dengan kadar air terkendali memperlihatkan penurunan minimal pada protein kasar dan serat yang lebih baik dibandingkan perlakuan dengan kadar air tinggi. Warna silase berhubungan erat dengan kadar air dan keberhasilan fermentasi, sehingga dapat digunakan sebagai indikator visual kualitas. Temuan ini mengindikasikan bahwa pemilihan jenis dan level absorban yang tepat mampu mengoptimalkan proses ensilase rumput odot, menjaga kualitas fisik, mempertahankan nutrisi, dan memberikan manfaat aplikatif bagi peternak di daerah tropis dalam mengelola hijauan berkelembaban tinggi.

STIMULUS–RESPONSE: PERAN SOCIAL PRESENCE PADA IMPULSIVE BUYING PADA LIVE STREAMING COMMERCE Meirezaldi, Onni; Ayun, Qurota; Eguweleira, Sovia Harvianti
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 2: September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i2.10848

Penelitian ini bertujuan untuk menganalisis pengaruh social presence terhadap impulsive buying behavior dalam konteks live streaming commerce pada platform Shopee Live. Social presence diukur melalui tiga elemen: social presence of streamer, other viewers, dan product. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 130 responden, yaitu mahasiswa aktif Fakultas Ilmu Administrasi Universitas Brawijaya yang merupakan pengguna Shopee Live. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa social presence secara simultan berpengaruh positif terhadap impulsive buying behavior. Secara parsial, social presence of streamer dan other viewers berpengaruh positif dan signifikan, sementara social presence of product tidak menunjukkan pengaruh signifikan. Temuan ini mengindikasikan bahwa interaksi yang hangat dan personal dalam live streaming commerce dapat meningkatkan kerentanan konsumen terhadap pembelian impulsif. Studi ini memberikan implikasi praktis bagi pelaku e-commerce untuk mengoptimalkan elemen social presence dalam strategi pemasaran berbasis live streaming.

Co-Authors Achmadinata, Raihan R. D. Agung Nugroho Luthfi Imam Fahrudi Ahmad, David Alfattahu, Naufal Farras Ali, Shofan H. Anam, Afrizal K. Aris Subagyo Arja, Rayssa Nathasa Asri Nurul Huda Aulia, Hidayatulah Fikri Indra Awilia, Zefanya Ayun, Qurota Chien, Jenny Moh Sui Damayanti, Cacik Rut Eguweleira, Sovia Harvianti Fadhila, Nia A. Fahrudi, Agung N.L.I Fahrudi, Agung Nugroho Luthfi Imam Fikri, Diony Ahlul Hapsari, Addelia P. Hartono, Shafira Indie Diva Hermanto Hisyam Tualeka, Safarudin Hisyam, Safarudin Ifar Subagiyo Irfan Kharisma Putra Karimah, Awalinda Kartika P Kumalasari Kurniawan, Alvi Fahmi Kuswati Kuswati Margaretha, Eirine D. A. Maulana, Restu Hilal Muhana, Naufal A. Mumtaz, Muhammad Yasir Nahiro, Dwi Khairu Nila Firdausi Nuzula Nuraeni, Desika Putri Nurlita S Alfandia Panjaitan, Natanael Poespitasari Hazanah Ndaru Praja, Bayu Amengku Prasetiya, Aurellia Pratama, Bayu Indra pratama, muhammad rizki Pratiwi, Herlina Primawardani, Angelina Palloan Priyo Sugeng Winarto Putri, Hajeng P. A. Rizki Prafitri Saparila Worokinasih Saputra, Rafi Bintang Sazkiya, Lubna D. Sekti Ari, Dessanti Putri Sholichin, Moh Sri Sulasmiyati Susanti, Astrina Tita Tri Budi Prayogo tri wahyuni Trisnawati, Avikamalia Wike Agustin Prima Dania Zulqarnaen, Qoyyima

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