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All Journal Kolaborasi Jurnal Pengabdian Masyarakat Spektra : Jurnal Ilmu-ilmu Sosial Al-Idaroh Moderation: Journal of Islamic Studies Review
Nurani, Dewi
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Religion Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Al-Idaroh

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DAKWAH ERA DIGITAL: PROBLEMATIKA DAN METODE DAKWAH MEDIA MASSA Wulansari, Intan; Rasyid, Daud; Nurani, Dewi; Nazih, Abdullah Ghulam; Hayati, Hayati; Satimah, Satimah
Al-Idaroh: Media Pemikiran Manajemen Dakwah Vol 5 No 2 (2025): September Al-idaroh
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi Islam Institut Agama Islam (IAI) Al-Azhaar Lubuklinggau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53888/alidaroh.v5i2.884

Abstract

Dakwah through mass media has become a key strategy in spreading Islamic teachings to a wide audience. Advances in information technology have enabled preachers to reach the public quickly and efficiently, especially through platforms such as television, radio, and social media. The purpose of this study is to identify problems in preaching and appropriate methods when preaching using digital-based mass media. The research method used is a literature review, a research method that involves searching, collecting, and analyzing secondary data sources such as books, journals, and other documents. The results of the study show that varying levels of religious understanding among the public also affect the acceptance of da'wah messages, requiring preachers to deliver material that is relevant and easily understood by various groups. Commercial pressures are an additional obstacle, as the mass media often prioritizes content that is more financially profitable over da'wah content, which is generally educational and serious in nature. The proposed solutions to overcome these challenges include the use of a contextual approach, adaptation of communication styles, segmentation of mad'u, and professionalization of da'wah through technology training. With this strategy, da'wah through the mass media can meet the needs of modern society without sacrificing the essence of Islamic teachings
Co-Authors Aljabbari, Iman Syarifuddin Daud Rasyid Evalinda, Evalinda Ghulam Nazih, Abdullah Gumilar, Handi Hayati Hayati Insani, Naufal Intan Wulansari Marwan, Andi Murnita, Fitri Nazih, Abdullah Ghulam Nirmala, Resvia Nurfaujiyah, Neneng Wanda Purnama, Ade Siska Satimah, Satimah Savitaningrum, Retno Kartini Unisah, Icah Wahyudi, Salman Zahira Sofa, Ghaitsa