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All Journal Jurnal Manajemen Pendidikan SOSIOLOGI NUSANTARA Petra International journal of Business Studies (IJBS) Economics and Digital Business Review Journal of Community Development and Disaster Management Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Redi Alamsyah
Politeknik Manufaktur Negeri Bangka Belitung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Mechanical Engineering Social Sciences

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Service Quality Based on SERVQUAL Dimension and Its Impact on Customer Satisfaction at Dzahira Medika Clinic Vera, Lusi Olis; Rumalessin, Ummu Artha Tsary; Alamsyah, Redi
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2688

Abstract

This study seeks to determine service quality based on SERVQUAL dimension — tangibles, reliability, responsiveness, assurance, and empathy — and its impact on customer satisfaction at Dzahira Medika Clinic. This sort of research employs a quantitative methodology. This study employs a descriptive approach. The population in this study was an average of 20 patients of Dzahira Medika Clinic per day, while this study was conducted for 7 days, the research sample was 104 people obtained from the Slovin formula. This study gathered primary data by administering a questionnaire to respondents that used a 1–5 point Likert scale. Data analysis was performed with the assistance of IBM SPSS Statistics version 27 software. The Research reveal that Service Quality based on SERVQUAL dimension — tangibles, reliability, responsiveness, assurance, and empathy —has a positive and significant impact on Customer Satisfaction at Dzahira Medika Clinic. This study provides an understanding of how service quality impact customer satisfaction at Dzahira Medika Clinic. The five SERVQUAL dimensions work synergistically to enhance customer satisfaction at Dzahira Medika Clinic. This finding provides valuable insight for management to improve customer satisfaction through good service quality.
A Qualitative Inquiry into Marketing Strategies in Increasing Student Enrollment: Mind-Share Marketing Analysis of Latecomer University Rumalessin, Ummu Artha Tsary; Rokhmat, Muhammad; Vera, Lusi Olis; Alamsyah, Redi
Jurnal Manajemen Pendidikan Vol. 16 No. 1 (2025): Jurnal Manajemen Pendidikan
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jmp.v16i1.55488

Abstract

Background Higher education institutions - particularly latecomer or private university - are under growing pressure to differentiate themselves and attract sufficient enrollment to sustain operations and growth due to the heightened competition, shifting demographics, and changing student expectations in open and digital landscape. Purpose This study seeks to critically examine the role of marketing strategies in enhancing student enrollment at Nahdlatul Ulama University of Yogyakarta, a latecomer university in Indonesia. Design/method/approach The study proposes an integrated marketing framework specifically tailored for higher education, grounded in mind-share marketing management and interpreted to the lens of higher education. This study employs a qualitative methodology, utilizing an ethnographic approach to enable an immersive exploration of the social and cultural dynamics within the research context. Results Contrary to prevailing assumptions in existing literature, this study reveals that Nahdlatul Ulama University (UNU) Yogyakarta does not predominantly employ conventional marketing techniques such as advertisements, posters, or television campaigns, which are commonly adopted by many higher education institutions. Instead, UNU Yogyakarta emphasizes the development of sustained, strategic partnerships with key stakeholders - such as Islamic boarding schools, Nahdlatul Ulama-affiliated secondary schools, governmental agencies, and industry representatives - who hold significant influence over its long-term institutional growth. Contribution/value This marketing approach effectively cultivates customer loyalty, thereby ensuring a stable and potentially increasing student enrollment, particularly for latecomer university or private university.
An Sosialisasi Strategi Pemasaran Digital Pasca Panen Hidroponik Bagi Siswa Ekstrakulikuler Green Be di SMAN 1 Pemali Rumalessin, Ummu Artha Tsary; Ali, Hendrik; Vera, Lusi Olis; Alamsyah, Redi; Pratama, Muhammad Setya; Gucchi, Anjaka Ray; Annafi, Ganif Nur
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v7i1.9583

Abstract

The agricultural sector continues to experience a decline in income, largely due to a mismatch between production capacity and the empowerment of farmers in post-harvest product marketing. This issue is exacerbated by the continued reliance on traditional marketing practices, which limit farmers' access to broader consumer markets. Thus, addressing this gap is critical for enhancing farmers' bargaining power by facilitating direct connections between producers and consumers. This community initiative aimed to enhance the capacity of millennial young farmers to digitally market post-harvest hydroponic agricultural products through the TikTok e-commerce platform. The program employed educational seminars and hands-on training focused on digital marketing strategies and the utilization of e-commerce tools. The participants comprised 30 students from SMAN 1 Pemali, all members of the "Green Be" extracurricular group. The result, conducted through semi-structured interview incorporating a combination of structured (closed-ended) and exploratory (open-ended) questions, indicated that 85% of participants demonstrated a significantly improved understanding of digital marketing concepts, including the marketing mix, promotion mix, and content creation. Moreover, participants reported increased proficiency in leveraging TikTok as a marketing platform for hydroponic agricultural products. These findings highlight the critical role of human resource development in advancing post-harvest agricultural marketing through innovative and sustainable digital strategies, contributing meaningfully to the broader objectives of Sustainable Agricultural Development.
Gender As A Moderator Of The Effect Of Attitude Toward Entrepreneurship, Perceived Behavioural Control On Entrepreneurial Intention Ardika Melsalasa Sahputri, Rindi; Artha Tsary Rumalessin, Ummu; Alamsyah, Redi; Ali, Hendrik; Olis Vera, Lusi; Ray Gucchi, Anjaka
Journal of Community Development and Disaster Management Vol. 7 No. 1 (2025): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v7i1.6955

Abstract

This study aims to explore the role of gender on the relationship between attitude toward entrepeneurship, perceived behavioural control and entrepreneurial intention in vocational students in Indonesia. The data were gathered from several universities, comprising 600 students. Multigroup structural equation modeling was used to estimate the moderating effect of gender on the relationship. The result found that gender had weak effect on entrepeneurial intention, when it was treated as an independent variable, mediated by attitude toward entrepenurship and perceived behavioural control. However, the result indicates a significant effect of gender when it was treated as moderator. The significant moderating effects were found in the relationship between choice intention, self-efficacy and commitment, and between instrumental attitude and nascent entrepeneurship, as well as commitment and nascent entrepeneurship.
Strategi Pengembangan Kampung Adat Gebong Memarong (Kampung Adat Gebong Memarong) sebagai Destinasi Pariwisata Berbasis Masyarakat (CBT) Budaya di Kabupaten Bangka Muhamad Galy Njoman Ari Pribowo; M Syafrizal Zian; Redi Alamsyah; Ganif Nur Annafi
Jurnal Sosiologi Nusantara Vol 11 No 2 (2025): Vol 11 No.2
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jsn.11.2.238-261

Abstract

Kampung Adat Gebong Memarong in Bangka Regency represents a cultural heritage of the Bangka Malay community and holds significant potential as a cultural-based tourism destination. However, tourism management in this area remains suboptimal due to low community involvement and the absence of an integrated development strategy. This study aims to formulate development strategies for Kampung Adat Gebong Memarong as a sustainable Community-Based Tourism (CBT) destination that empowers the local community. A qualitative approach with a case study design was employed, integrating the Participatory Rural Appraisal (PRA) method to explore community perspectives and aspirations in a participatory manner. Data were collected through in-depth interviews, participatory observations, focus group discussions (FGDs), and community mapping. The data were analyzed using descriptive SWOT analysis, along with Internal Factors Analysis Summary (IFAS) and External Factors Analysis Summary (EFAS). The findings reveal that community involvement is still symbolic and limited to ceremonial activities. However, the PRA method proved effective in fostering a sense of ownership and collective responsibility among the community. The SWOT analysis identified strengths in cultural authenticity and community solidarity, while weaknesses were found in human resource and institutional capacity. The conclusion of this study emphasizes the importance of strengthening community capacity, establishing multi-stakeholder partnerships, and integrating cultural narratives into digital promotion. This study contributes to the development of an inclusive and sustainable tourism model based on local wisdom.
Exploring the Impact of Work-Life Balance on Organizational Citizenship Behavior: The Role of Psychological Well-Being as a Mediator Redi Alamsyah; Lusi Olis Vera; Ummu Artha Tsary Rumalessin
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.12-22

Abstract

This study examines the influence of Work-Life Balance on Organizational Citizenship Behavior (OCB), with Psychological Well-being as a mediating variable, among online tutorial tutors supervising academic writing at the Faculty of Economics, Universitas Terbuka, during the 2024/2025 semester. A quantitative approach, utilizing a cross-sectional survey design, was employed in this research. The population consisted of all tutors supervising academic writing, with a sample size of 100 online tutorial tutors. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that work-life balance has a positive and significant effect on both Organizational Citizenship Behavior and Psychological Well-Being. Furthermore, Psychological Well-Being also positively and significantly influences Organizational Citizenship Behavior. Notably, Psychological Well-Being is found to mediate the relationship between Work-Life Balance and Organizational Citizenship Behavior. Practically, these findings imply that organizations in the education sector adopt policies that support Work-Life Balance. Such policies may enhance tutors' Psychological Well-Being, which fosters Organizational Citizenship Behavior that aligns with organizational goals. Theoretically, this study introduces Psychological Well-Being as a mediator in the relationship between Work-Life Balance and Organizational Citizenship Behavior, thereby enriching the understanding of the mechanisms connecting the two constructs.
Co-Authors Ali, Hendrik Annafi, Ganif Nur Baehaqi Ganif Nur Annafi Lusi Olis Vera M Syafrizal Zian Muhamad Galy Njoman Ari Pribowo Muhammad Setya Pratama Ray Gucchi, Anjaka Rindi Ardika Melsalasa Sahputri Rokhmat, Muhammad Ummu Artha Tsary Rumalessin