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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Pendidikan Ekonomi (JURKAMI) Inisiatif: Jurnal Dedikasi Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Adelia Ika Damayanti
Universitas YPPI Rembang
Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Penguatan Identitas Usaha Melalui Pendampingan Digital Marketing Dan Branding UMKM Bandeng Presto Restu Ibu Di Kabupaten Rembang Zauza’ Fithriyah; Desita Aliyya Zahra; Rahma Ayu Anggita; Adelia Ika Damayanti
Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat Vol 5 No 1 (2026): Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat
Publisher : Pusmedia Group Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61227/inisiatif.v5i1.808

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting economic growth and community welfare. However, many MSME actors still experience challenges in adopting digital technology and strengthening business identity. These challenges were also experienced by Bandeng Presto Restu Ibu MSME in Rembang Regency, which has potential superior products but has not optimized branding, digital marketing, business location accessibility, and administrative management. This community service activity aims to strengthen business identity through digital marketing and branding assistance to improve MSME visibility and competitiveness. The implementation method used a Participatory Action Research (PAR) approach through several stages, including problem identification, program planning, implementation of assistance activities, and evaluation. Data collection techniques included observation, interviews, documentation, and participatory evaluation with business owners. The assistance programs included developing business identity through logos, banners, and product stickers, creating Google Maps location profiles, developing social media platforms, and preparing simple bookkeeping systems. The results showed that the assistance program improved the MSME’s ability to utilize digital media as a promotional tool, strengthened product identity, and facilitated consumers in accessing business information. This activity is expected to become a strategic effort for Bandeng Presto Restu Ibu MSME to expand market reach and achieve sustainable business development.
Digital Leadership and Organizational Performance: The Mediating Role of Innovation Capability and IT Capability in MSMEs Adelia Ika Damayanti; Muhammad Tahwin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.6761

Abstract

Semenjak pandemi Covid-19 sebagian besar aktivitas bisnis bergeser ke arah digitalisasi, terutama para pelaku Usaha Mikro Kecil dan Menengah (UMKM). UMKM yang telah bertransformasi digital berpengaruh pada perubahan model ekonomi baru yaitu digitalisasi ekonomi kreatif. Digitalisasi memaksa para pelaku UMKM untuk beradaptasi secara cepat agar dapat bertahan dan meningkatkan kinerjanya. Namun, keterlibatan UMKM dalam digitalisasi tersebut akan mengalami beberapa permasalahan yaitu kurang siapnya UMKM terkait skala produksi dan konsistensi menjaga kualitas, seperti banyak UMKM yang masih belum siap menghadapi lonjakan produksi ketika pesanan meningkat. Maka, hal ini dibutuhkan sumber daya manusia yang memadai, terutama pada pemimpinnya. Penelitian ini membahas mengenai kepemimpinan yang berorientasi digital dengan meningkatkan kinerja organisasinya dibutuhkan skill khusus yaitu kemampuan dalam berinovasi dan teknologi informasi (TI). Tujuan penelitian ini yaitu untuk mengetahui seberapa tingginya peningkatan organizational performance yang dipengaruhi oleh digital leadership yang dimediasi innovation capability dan IT capability. Jumlah sampel yang digunakan sebanyak 70 UMKM bidang fashion di Kabupaten Rembang yang telah beroperasi minimal 1 tahun serta menggunakan teknologi digital. Metode pengumpulan data yang digunakan melalui kuesioner dan kemudian akan dianalisis dengan teknik analisis statistik Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa digital leadership setelah dimediasi oleh innovation capability dan IT capability memberikan pengaruh positif dan signifikan terhadap organizational performance.
DIGITAL LITERACY, ISLAMIC VALUE CO-CREATION AND INNOVATION CAPABILITY: IN IMPROVING THE SUSTAINABILITY OF MSME’S PERFORMANCE IN THE DIGITAL ERA Raditya Ferdianto; Satria Avianda Nurcahyo; Adelia Ika Damayanti; Katon Pratondo; Diah Ayu Kusumawati
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.2.128-147

Abstract

Penelitian ini bertujuan menganalisis pengaruh literasi digital, penciptaan bersama nilai-nilai Islam (Islamic Value Co-Creation), kapabilitas inovasi, dan keberlanjutan terhadap kinerja UMKM di Kabupaten Grobogan. Menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM), penelitian ini melibatkan 95 responden dari total populasi 125 pelaku UMKM yang dihitung menggunakan rumus Slovin. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh positif signifikan terhadap keberlanjutan kinerja UMKM, namun tidak signifikan terhadap kapabilitas inovasi. Sebaliknya, Islamic Value Co-Creation berpengaruh positif signifikan terhadap kapabilitas inovasi dan keberlanjutan kinerja UMKM. Kapabilitas inovasi juga terbukti memediasi secara signifikan hubungan antara Islamic Value Co-Creation dan keberlanjutan kinerja UMKM. Temuan ini memberikan implikasi praktis bagi pelaku UMKM dan pembuat kebijakan untuk mengintegrasikan nilai-nilai Islam dalam proses bisnis serta meningkatkan literasi digital guna mendorong inovasi berkelanjutan. Penelitian ini menekankan pentingnya pendekatan holistik berbasis nilai religius dalam pengelolaan UMKM guna menciptakan keunggulan kompetitif yang berkelanjutan di tengah dinamika ekonomi yang terus berubah.
PENGARUH BEBAN KERJA, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PERANGKAT DESA SE- KECAMATAN PAMOTAN KABUPATEN REMBANG Siti Musdalivah; Adelia Ika Damayanti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.5952

Abstract

The performalnce of villalge officialls in Palmotaln District, Rembalng Regency plalys al cruciall role in improving public services alnd the effectiveness of villalge governalnce. However, balsed on initiall observaltions, the performalnce of villalge officialls is not optimall due to fluctualting alttendalnce raltes alnd uneven work motivaltion. This study alims to alnallyze the influence of workloald, work discipline, alnd work motivaltion on the performalnce of villalge officialls in Palmotaln District, Rembalng Regency. The resealrch method used is al qualntitaltive alpproalch with al survey technique through al questionnalire distributed to 70 respondents selected using the Slovin formulal from al totall populaltion of 213 villalge officialls. The daltal alnallysis technique used is multiple linealr regression. The results of the study indicalte thalt workloald hals al negaltive alnd insignificalnt effect on the performalnce of villalge officialls, while work discipline alnd work motivaltion halve al positive alnd significalnt effect on performalnce. The coefficient of determinaltion test shows thalt these three valrialbles simultalneously contribute significalntly to improving the performalnce of villalge officialls. This study highlights thalt proportionall workloald malnalgement, increalsed discipline, alnd strengthened motivaltion caln improve the performalnce alnd quallity of service of villalge officialls in Palmotaln District.This study is limited to three main variables, so it does not capture the influence of other factors such as the physical environment or leadership on performance. The geographic scope, which only covers Pamotan District, also limits the applicability of the research results to other regions.
Co-Authors Desita Aliyya Zahra Diah Ayu Kusumawati Muhammad Tahwin Pratondo, Katon Raditya Ferdianto Rahma Ayu Anggita Satria Avianda Nurcahyo Siti Musdalivah Zauza’ Fithriyah