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All Journal Community Empowerment JER
Muhammad Halim Maimun
Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Enhancement of packaging quality and digital marketing management for SuleMu soy milk Triastuti Rahayu; Guntur Nurcahyanto; Ima Aryani; Muhammad Halim Maimun; Arum Dyah Ripdianti
Community Empowerment Vol 9 No 9 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11825

Abstract

SuleMu is a soy milk product produced by KL LazisMu SMP Muhammadiyah 7 (SMP MUTU) Colomadu, Karanganyar Regency, Central Java Province. Although SuleMu packaging has a label, it lacks nutritional information. Additionally, its marketing strategy is still traditional. Therefore, this community service aims to add nutritional information to SuleMu packaging and create a digital marketing platform. The implementation of this program began with coordination, nutritional analysis, packaging label redesign, digital marketing training, the creation of a SuleMu digital marketing platform, and evaluation. The results of the nutritional analysis of SuleMU per 100g were: protein (3.4g), fat (3.3g), sugar (5.1g), crude fiber (2.6g), and calcium (40mg). This data has been added to the new SuleMu label. For digital marketing training, the average pre-test scores for WhatsApp Business and Instagram materials were 72.57 and 73.14, respectively, while the average post-test scores were 87.43 and 81.43. SuleMu also now has digital marketing accounts on Instagram and WhatsApp Business.
The Impact of Work Ethic and Transformational Leadership on Employee Performance Mediated by Work Motivation at Company XYZ Ardelia Putri Tamara; Muhammad Halim Maimun
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2332

Abstract

This study aims to analyze the effect of work ethic and transformational leadership on employee performance, with work motivation as a mediating variable at Company XYZ. The study is motivated by the importance of managing behavioral factors and leadership practices to enhance employee performance in a dynamic organizational environment. A quantitative approach was employed through a survey. Primary data were collected through closed-ended questionnaires distributed to 120 permanent employees of Company XYZ, selected using purposive sampling. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that work ethic has a positive and significant effect on employee performance and work motivation. In contrast, transformational leadership has no significant direct effect on employee performance or work motivation. Work motivation has a positive and significant effect on employee performance. It mediates the relationship between work ethic and employee performance, but not the effect of transformational leadership. These findings suggest that improving employee performance is more effectively achieved by strengthening work ethic and enhancing work motivation than by relying on the direct or indirect influence of transformational leadership. The practical implications of this study highlight the importance of human resource management strategies that cultivate a strong work ethic and internal motivation to achieve sustainable performance improvements.
Co-Authors Ardelia Putri Tamara Arum Dyah Ripdianti Guntur Nurcahyanto Ima Aryani Triastuti Rahayu