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Improving marketing skills for salak processed products through training and mentoring for Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency Lita Nasution; Ahmad Afandi; Makhrani Sari Ginting; Muhammad Said Siregar; Muhammad Fitra Zambak; Rikson Asman Fertiles Siburian; Isthifa Kemal; Muhammad Thamrin; Fitria Fitria
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12537

Abstract

The Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency, faces challenges in improving the market competitiveness of their salak processed products due to limited knowledge and marketing skills. This community service program aimed to enhance the group's marketing capabilities through intensive training and mentoring. The program was conducted over two days at the Village Hall and involved 20 group members. Training activities covered the preparation of marketing materials, the use of information technology, and the development of social media content. Mentoring focused on integrating digital marketing strategies into the group’s business activities. Program evaluation showed significant improvements in the ability to use social media for marketing (from 30% to 85%) and in understanding marketing strategies (from 40% to 90%). This initiative successfully increased the market potential of salak processed products, expanded customer reach, and improved the welfare of group members.
Kemampuan Semut Myopopone castanea sebagai Predator Alami Larva Kumbang Tanduk (Oryctes rhinoceros) Thoriq Atala Sitorus; Makhrani Sari Ginting
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 4 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i4.2187

Abstract

This study aims to determine the effectiveness of predatory ants Myopopone castanea in preying on Oryctes rhinoceros larvae as a biological control effort in oil palm plantations. The study was conducted at the Indonesian Palm Oil Technology Institute using a non-factorial Completely Randomized Design (CRD) method with four treatments, namely F1 (10 ants), F2 (15 ants), F3 (20 ants), and F4 (25 ants) on 5 larvae, and six replications. The parameters observed included the number of larval deaths, time of death, prey search time, and larval biomass. The research data were analyzed using analysis of variance (ANOVA) and continued with Duncan's test at the 5% level. The results showed that treatments F2, F3, and F4 were able to cause larval mortality to reach 100% within 14 days, while the F1 treatment reached 95%. The F4 treatment showed almost the same results as F3. The fastest average prey search time was found in F4, namely 4.5 minutes, while the average larval biomass was 9.62 grams. Based on the research results, Myopopone castanea ants have the potential to be biological control agents for Oryctes rhinoceros’ larvae.