Improving marketing skills for salak processed products through training and mentoring for Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency

Lita Nasution (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Ahmad Afandi (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Makhrani Sari Ginting (Institut Teknologi Sawit Indonesia, Medan, Indonesia)
Muhammad Said Siregar (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Muhammad Fitra Zambak (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Rikson Asman Fertiles Siburian (Universitas Sumatera Utara, Medan, Indonesia)
Isthifa Kemal (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Muhammad Thamrin (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Fitria Fitria (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)

Community Empowerment
Vol 9 No 11 (2024)

The Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency, faces challenges in improving the market competitiveness of their salak processed products due to limited knowledge and marketing skills. This community service program aimed to enhance the group's marketing capabilities through intensive training and mentoring. The program was conducted over two days at the Village Hall and involved 20 group members. Training activities covered the preparation of marketing materials, the use of information technology, and the development of social media content. Mentoring focused on integrating digital marketing strategies into the group’s business activities. Program evaluation showed significant improvements in the ability to use social media for marketing (from 30% to 85%) and in understanding marketing strategies (from 40% to 90%). This initiative successfully increased the market potential of salak processed products, expanded customer reach, and improved the welfare of group members.