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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Dinah Husniah
Universitas Muhammadiyah Bima
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Pelanggan di Toko Outdoormu Kota Bima Nurul Inayah; Umar Sagaf; Dinah Husniah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7694

Abstract

This study aims to analyze the effect of product quality and price on consumer purchase intention at outdoorMU Store in Bima City. The background of this research is based on the growing trend of outdoor activities, which drives the expansion of the outdoor gear industry, particularly in Bima, an area with great natural tourism potential. The research employed an associative quantitative approach with purposive sampling involving 68 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results show that both product quality and price have a positive and significant effect on consumers’ purchase intention, both partially and simultaneously. These findings offer strategic implications for store management to continuously improve product quality and set competitive prices to maintain customer loyalty in an increasingly competitive market.
Pengaruh Etika Bisnis Islam dan Kualitas Produk Terhadap Kepuasan Konsumen pada Usaha Base Camp Coffe Kota Bima Imansyah Imansyah; Rafiuddin; Dinah Husniah; Muhammad Rasyad Al-fajar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7533

Abstract

This study aims to analyze the effect of Islamic business ethics and product quality on customer satisfaction at the Base Camp Coffee business in Bima City. Islamic business ethics used as the basis for business operations include principles such as honesty, justice, and social responsibility, while product quality is measured by taste, presentation, and service provided. The method used in this research is a survey with the distribution of questionnaires to consumers who have visited Base Camp Coffee. The collected data were analyzed using multiple linear regression techniques to determine the relationship between these variables. The results showed that Islamic business ethics and product quality have a significant effect on customer satisfaction. Good implementation of Islamic business ethics is able to create consumer trust and loyalty, while well-maintained product quality increases the positive experience received by consumers. The conclusion of this study is that to increase customer satisfaction, Base Camp Coffee needs to continue to apply appropriate Islamic business ethics and maintain and improve the quality of the products offered.
Co-Authors Imansyah Imansyah Muhammad Rasyad Al-fajar Nurul Inayah Rafiuddin Rafiuddin Umar Sagaf