Dinah Husniah
Universitas Muhammadiyah Bima

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Pengaruh Etika Bisnis Islam dan Kualitas Produk Terhadap Kepuasan Konsumen pada Usaha Base Camp Coffe Kota Bima Imansyah Imansyah; Rafiuddin; Dinah Husniah; Muhammad Rasyad Al-fajar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7533

Abstract

This study aims to analyze the effect of Islamic business ethics and product quality on customer satisfaction at the Base Camp Coffee business in Bima City. Islamic business ethics used as the basis for business operations include principles such as honesty, justice, and social responsibility, while product quality is measured by taste, presentation, and service provided. The method used in this research is a survey with the distribution of questionnaires to consumers who have visited Base Camp Coffee. The collected data were analyzed using multiple linear regression techniques to determine the relationship between these variables. The results showed that Islamic business ethics and product quality have a significant effect on customer satisfaction. Good implementation of Islamic business ethics is able to create consumer trust and loyalty, while well-maintained product quality increases the positive experience received by consumers. The conclusion of this study is that to increase customer satisfaction, Base Camp Coffee needs to continue to apply appropriate Islamic business ethics and maintain and improve the quality of the products offered.
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Pelanggan di Toko Outdoormu Kota Bima Nurul Inayah; Umar Sagaf; Dinah Husniah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7694

Abstract

This study aims to analyze the effect of product quality and price on consumer purchase intention at outdoorMU Store in Bima City. The background of this research is based on the growing trend of outdoor activities, which drives the expansion of the outdoor gear industry, particularly in Bima, an area with great natural tourism potential. The research employed an associative quantitative approach with purposive sampling involving 68 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results show that both product quality and price have a positive and significant effect on consumers’ purchase intention, both partially and simultaneously. These findings offer strategic implications for store management to continuously improve product quality and set competitive prices to maintain customer loyalty in an increasingly competitive market.
Strategi Pengembangan Sektor Pariwisata Pantai Mantau dalam Meningkatkan Kesejahteraan Masyarakat Ditinjau dalam Perspektif Ekonomi Syariah: Studi Kasus Pariwisatan Pantai Mantau di Desa Nanga Wera Kec. Wera Kab. Bima Jumiati; Rafiuddin; Dinah Husniah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7931

Abstract

At Mantau Beach there are many problems due to the lack of attention from the local government causing Mantau Beach to not be a promising tourist attraction for the region. So this research aims to find out the views of the local community about the application of sharia economic principles in developing tourism on mantau beach and the development strategy of the mantau beach tourism sector can improve the welfare of the nanga wera village community with sharia economic principles. This research will be conducted in Nanga Village, Wera District, Bima Regency, West Nusa Tenggara. This research uses Qualitative Research with a Case Study Approach. Data Collection Techniques are Observation and Interview. Data Analysis Techniques are Data Reduction, Data Presentation and Conclusion Drawing. Based on the results of this study that the local community has a very positive view of the application of sharia economic principles in the development of the Mantau Beach tourism sector and the Mantau Beach tourism sector development strategy in Nanga Wera Village based on sharia economic principles is an approach that is not only oriented towards economic growth, but also emphasizes the importance of justice, blessings, and Islamic values in every economic activity.