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All Journal Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal of Education and Social Science
Kukuh, Lalu Guruh Virgiawan Dwi
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Arts Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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The Potential of the Lombok Stand-Up Comedy Community in Enhancing Tourism Development in West Nusa Tenggara Buana, Daffa Satya Jaya; Kukuh, Lalu Guruh Virgiawan Dwi; Suryadmaja, Galih; Hakiki, Ihsan; Arsyad, Abdur
Journal of Education and Social Science Vol. 1 No. 2 (2025): Journal of Education and Social Science, February 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/jess.v1i2.111

Abstract

The Stand-Up Comedy Lombok community demonstrates substantial potential in advancing creative tourism development in West Nusa Tenggara (NTB), Indonesia. While studies on cultural tourism have primarily emphasized traditional arts and heritage-based performances, limited scholarly attention has been given to contemporary creative expressions such as stand-up comedy. This study aims to examine how the Lombok stand-up comedy community contributes to tourism by transforming humor into a medium for cultural communication and destination branding. Employing a qualitative descriptive approach through observations, interviews, and performance analysis, the research highlights how comedians creatively integrate traditional narratives, local wisdom, social issues, and unique cultural practices of Lombok into their material. The findings reveal that performances not only entertain but also serve as an educational platform that facilitates cultural transmission, encourages cross-cultural understanding, and strengthens audience engagement. Furthermore, their shows often attract diverse audiences, enhance the visibility of Lombok’s cultural identity, and foster authentic and memorable tourism experiences. The study contributes to the discourse on creative tourism by positioning stand-up comedy as a modern performing art capable of bridging cultural heritage and contemporary entertainment. The implications suggest that policymakers and tourism stakeholders should recognize and support such creative communities as strategic partners in sustainable tourism development in NTB.
Traditional Art of Cupak Gerantang: Between Cultural Preservation and Tourism Development in West Nusa Tenggara Mawardi, Taufik; Wangi, Baiq Larre Ginggit Sekar; Muharis Muharis; Kukuh, Lalu Guruh Virgiawan Dwi; Rahman, Basuki
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.6988

Abstract

This study analyzes the potential of the traditional performing art Cupak Gurantang in supporting cultural tourism in West Nusa Tenggara (NTB), Indonesia. Cupak Gurantang is a distinctive folk theater from Lombok that conveys moral and social values through the conflict between Cupak, a cunning character, and Gerantang, an honest one. Through this narrative, the performance functions not only as entertainment but also as a medium for moral education within the community. The study employs a descriptive qualitative approach using interviews, observations, documentation, and literature review as data collection methods. Analysis is conducted through a SWOT method and a participatory approach to explore the cultural functions, preservation challenges, and development strategies. The findings indicate that Cupak Gurantang plays a significant role in preserving local cultural identity and strengthening moral values among society. However, several challenges persist, including limited regeneration of young performers, financial constraints, and the marginalization of traditional arts within a tourism sector that tends to prioritize natural attractions. The study recommends community empowerment, youth training, innovative performance presentations, and the use of digital promotion and integration into cultural tourism packages. With these strategies, Cupak Gurantang holds substantial potential to become a sustainable cultural tourism attraction in West Nusa Tenggara.
Co-Authors Arsyad, Abdur Buana, Daffa Satya Jaya Hakiki, Ihsan Mawardi, Taufik Muharis Muharis Rahman, Basuki Suryadmaja, Galih Wangi, Baiq Larre Ginggit Sekar