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All Journal Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Journal of Media and Communication
Intan Nabila Azhar
Unknown Affiliation
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Korporat: Membangun Loyalitas Karyawan, Citra Perusahaan, Dan Manajemen Krisis Intan Nabila Azhar; April Laksana; Noerma Kurnia Fajarwati; Rizqi Fitrianti
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jmc.v1i3.274

Abstract

Komunikasi korporat merupakan aspek krusial dalam manajemen organisasi yang berperan dalam membangun citra, reputasi, serta hubungan baik dengan pemangku kepentingan internal maupun eksternal. Artikel ini membahas strategi komunikasi korporat yang efektif dalam mendukung keberhasilan organisasi melalui analisis berbagai model komunikasi yang telah diterapkan dalam berbagai perusahaan. Kajian ini menggunakan metode deskriptif kualitatif dengan merujuk pada berbagai penelitian terkait corporate communication. Hasil penelitian menunjukkan bahwa penerapan komunikasi korporat yang baik dapat meningkatkan loyalitas publik internal, menjaga reputasi perusahaan, serta memperkuat posisi perusahaan dalam industri yang kompetitif.
Komunikasi Digital PT. Marga Mandala Sakti dalam Meningkatkan Pelayanan Masyarakat pada Pengguna Tol: Studi Kasus Gerbang Tol Serang Intan Nabila Azhar; April Laksana; Putri Handayani; Achmad Nashrudin; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6856

Abstract

This study aims to determine the effectiveness of PT. Marga Mandala Sakti's digital communication to improve public services for toll road users through the implementation of digital communication. PT. Marga Mandala Sakti's non-cash payment service, Tapcash, was used in this study using descriptive qualitative methods and case studies. Data collection techniques included interviews, observation, and documentation with four informants selected using purposive sampling. The theory used was digital communication. The results show that PT. Marga Mandala Sakti's digital communication is effective and well-supported by users of the Tangerang-Merak toll road. The innovation and launch of this digital-based application have received a positive response from toll road users. Although many remain unaware, PT. Marga Mandala Sakti continues to strive to introduce and enhance its customer service products. The benefits (value) of digitalization increase efficiency and convenience, but there are criticisms calling for a downloadable application to facilitate access. Furthermore, service limitations, technical issues such as server disruptions, and low public participation reduce its effectiveness.
Co-Authors Achmad Nashrudin April Laksana Fajarwati, Noerma Kurnia Fitrianti, Rizqi Meiby Zulfikar PUTRI HANDAYANI