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All Journal Jurnal Pengabdian Masyarakat Nian Tana Jurnal Intelek Insan Cendikia
Sapna Sapna
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Semangat Literasi, Kreativitas Dengan Bercerita Dan Story Telling Tria Putri Mustika; Leo Andalas; Dessy Syahfitri; Sapna Sapna; Tengku Dhea Aqilah; Novi Ramadhani; Swelly Via Marsella; Hanny Eka Putri; Irwansyah Ahmad Sinaga; Risma Hoiriah Lubis; Zakarias Sroyer
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 1 No. 4 (2023): Oktober: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v1i4.114

Abstract

Riau University as a state university that has the duties and functions of implementing the Tri Dharma of Higher Education, namely education and teaching, research, and community service. The form of community service carried out by students is in the form of Real Work Lectures (KUKERTA). KUKERTA is a field learning activity carried out by students that aims to have a positive impact on the community by providing learning in an innovative and creative way, as well as developing potential and knowing the strengths and weaknesses of the local community. This activity is expected to increase student creativity to implement their knowledge in carrying out work programs and provide learning for students in interacting with the community. Real Work Lecture (KUKERTA) is one of the compulsory subjects taken at the University of Riau when entering an odd semester or having fulfilled the credit requirements set by the University of Riau.
PENGARUH DISRUPSI DIGITAL,CONTENT MARKETING DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK JERSEY TIMNAS ERSPO Muhammad Thoriq Al-Khairi; Muchsin Muchsin; Sapna Sapna; Syamsul Syamsul
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh disrupsi digital, content marketing, dan citra merek terhadap keputusan pembelian produk jersey Timnas Erspo. Latar belakang penelitian ini didasarkan pada fenomena meningkatnya tren penggunaan jersey tim nasional yang dikeluarkan oleh Erspo sebagai apparel resmi. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis regresi linear berganda. Populasi penelitian ini adalah konsumen yang membeli jersey Timnas Erspo, dengan sampel sebanyak 100 responden yang dipilih dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa disrupsi digital, content marketing, dan citra merek berpengaruh signifikan terhadap keputusan pembelian baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya strategi digital marketing dan brand image dalam meningkatkan keputusan pembelian konsumen.
Co-Authors Dessy Syahfitri Hanny Eka Putri Irwansyah Ahmad Sinaga Leo Andalas Muchsin Muchsin Muhammad Thoriq Al-Khairi Novi Ramadhani Risma Hoiriah Lubis Swelly Via Marsella Syamsul Syamsul Tengku Dhea Aqilah Tria Putri Mustika Zakarias Sroyer