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All Journal Journal of Character and Elementary Education Jurnal Pengabdian Masyarakat Nian Tana Jurnal Intelek Insan Cendikia
Sapna Sapna
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Semangat Literasi, Kreativitas Dengan Bercerita Dan Story Telling Tria Putri Mustika; Leo Andalas; Dessy Syahfitri; Sapna Sapna; Tengku Dhea Aqilah; Novi Ramadhani; Swelly Via Marsella; Hanny Eka Putri; Irwansyah Ahmad Sinaga; Risma Hoiriah Lubis; Zakarias Sroyer
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 1 No. 4 (2023): Oktober: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v1i4.114

Abstract

Riau University as a state university that has the duties and functions of implementing the Tri Dharma of Higher Education, namely education and teaching, research, and community service. The form of community service carried out by students is in the form of Real Work Lectures (KUKERTA). KUKERTA is a field learning activity carried out by students that aims to have a positive impact on the community by providing learning in an innovative and creative way, as well as developing potential and knowing the strengths and weaknesses of the local community. This activity is expected to increase student creativity to implement their knowledge in carrying out work programs and provide learning for students in interacting with the community. Real Work Lecture (KUKERTA) is one of the compulsory subjects taken at the University of Riau when entering an odd semester or having fulfilled the credit requirements set by the University of Riau.
PENGARUH DISRUPSI DIGITAL,CONTENT MARKETING DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK JERSEY TIMNAS ERSPO Muhammad Thoriq Al-Khairi; Muchsin Muchsin; Sapna Sapna; Syamsul Syamsul
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh disrupsi digital, content marketing, dan citra merek terhadap keputusan pembelian produk jersey Timnas Erspo. Latar belakang penelitian ini didasarkan pada fenomena meningkatnya tren penggunaan jersey tim nasional yang dikeluarkan oleh Erspo sebagai apparel resmi. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis regresi linear berganda. Populasi penelitian ini adalah konsumen yang membeli jersey Timnas Erspo, dengan sampel sebanyak 100 responden yang dipilih dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa disrupsi digital, content marketing, dan citra merek berpengaruh signifikan terhadap keputusan pembelian baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya strategi digital marketing dan brand image dalam meningkatkan keputusan pembelian konsumen.
EFEKTIVITAS MEDIA PEMBELAJARAN BERBASIS TEKNOLOGI DALAM MENINGKATKAN MOTIVASI DAN PRESTASI BELAJAR MURID SEKOLAH DASAR Muhammad Aminullah Sriyono Putra; Herliani Herliani; Wahdah Refia Rafianti; Ahmad Suriansyah; Nazwa Aprina; Sapna Sapna
Journal of Character and ELementary Education Vol 5 No 1 (2026): Januari 2026
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jocee.v5i1.26762

Abstract

Penelitian ini dilatarbelakangi oleh pemanfaatan media pembelajaran berbasis teknologi yang belum optimal di sekolah dasar, padahal media tersebut memiliki potensi besar dalam meningkatkan motivasi dan prestasi belajar murid. Penelitian ini bertujuan untuk menganalisis efektivitas media pembelajaran berbasis teknologi dalam meningkatkan motivasi dan prestasi belajar murid sekolah dasar. Metode penelitian yang digunakan adalah studi literatur (library research) dengan menelaah berbagai buku serta jurnal ilmiah nasional dan internasional yang terbit dalam kurun waktu lima hingga sepuluh tahun terakhir. Pengumpulan data dilakukan melalui teknik dokumentasi dengan menggunakan kata kunci yang relevan, kemudian dianalisis menggunakan analisis isi (content analysis) untuk mengidentifikasi pola, hubungan, dan temuan utama dari berbagai sumber. Hasil kajian menunjukkan bahwa penggunaan media pembelajaran berbasis teknologi, seperti video pembelajaran interaktif, platform pembelajaran daring, dan aplikasi kuis berbasis permainan, berpengaruh positif terhadap peningkatan motivasi belajar murid. Peningkatan motivasi tersebut tercermin dari keterlibatan, perhatian, dan antusiasme murid yang lebih tinggi selama proses pembelajaran. Selain itu, media pembelajaran berbasis teknologi juga berkontribusi terhadap peningkatan prestasi belajar melalui kemudahan pemahaman materi yang disajikan secara visual dan interaktif. Simpulan penelitian ini menunjukkan bahwa penggunaan media pembelajaran berbasis teknologi secara terintegrasi lebih efektif dibandingkan penggunaan media secara terpisah. Implikasi penelitian ini menekankan pentingnya optimalisasi pemanfaatan media berbasis teknologi oleh guru, didukung oleh ketersediaan sarana serta peningkatan kompetensi digital pendidik di sekolah dasar. This study is motivated by the suboptimal utilization of technology-based learning media in elementary schools, despite their potential to enhance students’ motivation and learning achievement. The study aims to analyze the effectiveness of technology-based learning media in improving motivation and academic achievement of elementary school students. This research employed a literature study (library research) design by reviewing books and national and international scientific journals published within the last five to ten years. Data were collected through documentation techniques using relevant keywords related to technology-based learning media, learning motivation, and learning achievement of elementary school students. The collected data were analyzed using content analysis to identify patterns, relationships, and key findings from previous studies. The results indicate that technology-based learning media, such as interactive learning videos, online learning platforms, and game-based quiz applications, have a positive impact on increasing students’ learning motivation. Increased motivation is reflected in students’ higher engagement, attention, and enthusiasm during the learning process. Furthermore, technology-based media also contribute to improving students’ learning achievement by facilitating better understanding of learning materials through visual and interactive presentations. The study concludes that the integrated use of various technology-based learning media is more effective than the use of a single medium. The findings imply that teachers need to optimize the integration of technology-based media in learning activities, supported by adequate facilities and improved digital competencies, to create meaningful and motivating learning experiences for elementary school students.
Co-Authors Ahmad Suriansyah Dessy Syahfitri Hanny Eka Putri Herliani Herliani Irwansyah Ahmad Sinaga Leo Andalas Muchsin Muchsin Muhammad Aminullah Sriyono Putra Muhammad Thoriq Al-Khairi Nazwa Aprina Novi Ramadhani Risma Hoiriah Lubis Swelly Via Marsella Syamsul Syamsul Tengku Dhea Aqilah Tria Putri Mustika Wahdah Refia Rafianti Zakarias Sroyer