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All Journal Jurnal Ekonomi, Bisnis dan Manajemen IJHABS META - JOURNAL
Sunyoto, Agus Bambang
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Inovasi Sosial dan Kewirausahaan Sosial Arumsari, Oktaviani Putri Dita; Sunyoto, Agus Bambang; Rahayu, Wening Patmi; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3206

Abstract

Inovasi sosial dan kewirausahaan sosial telah menjadi strategi utama dalam menciptakan solusi berkelanjutan bagi tantangan sosial dan ekonomi yang tidak dapat diselesaikan oleh pendekatan bisnis konvensional. Makalah ini bertujuan untuk: 1) Menganalisis inovasi sosial dan perannya dalam kewirausahaan sosial; 2) Mengidentifikasi hubungan antara inovasi sosial dan keberlanjutan UMKM dalam konteks ekonomi berbasis dampak sosial; 3) Menjelaskan faktor-faktor utama yang mempengaruhi keberhasilan kewirausahaan sosial. Hasil penelitian menunjukkan inovasi sosial berkontribusi dalam meningkatkan daya saing dan ketahanan UMKM melalui penerapan model bisnis berbasis dampak sosial, ekonomi sirkular, serta digitalisasi bisnis. Keberhasilan kewirausahaan sosial dipengaruhi oleh faktor internal, seperti kepemimpinan yang visioner, strategi pengelolaan sumber daya manusia yang efektif, serta model bisnis yang adaptif dan inovatif. Sementara itu, faktor eksternal yang berperan mencakup dukungan kebijakan pemerintah, akses terhadap pendanaan berbasis dampak sosial, serta kemitraan strategis dengan sektor swasta dan akademisi. Indikator utama keberhasilan kewirausahaan sosial mencakup pengukuran dampak sosial dan ekonomi, keberlanjutan finansial dan operasional, serta efektivitas model bisnis dalam menjangkau masyarakat yang lebih luas. Sebagai implikasi, makalah ini merekomendasikan penguatan kebijakan publik yang mendukung bisnis sosial, peningkatan akses pendanaan berbasis dampak, serta integrasi inovasi sosial dalam strategi pengembangan UMKM. Dengan menciptakan ekosistem yang lebih mendukung bagi kewirausahaan sosial, diharapkan inovasi sosial dapat menjadi pilar utama dalam pembangunan ekonomi yang lebih inklusif dan berkelanjutan.
Literature Review Of The Influence Of Technology On The Organizational Behavior Of Manufacturing Companies In Indonesia Sunyoto, Agus Bambang; Rachman, Tutut Arif; Sopiah
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i5.451

Abstract

This research aims to synthesize publications related to the use of technology in manufacturing companies in Indonesia on organizational behavior. By using the SLR method with PRISMA steps. Articles filtered from the journals of Emerald Insight, Sage Journals, Science Direct, and Taylor & Francis with topics and keywords of organizational behavior, managers, technology use, and manufacturing companies in Indonesia published between 2020 and 2025 totaled 4,262 articles. After elimination according to the criteria, only 20 articles were considered and extracted. The results of this study are that technological advances and the use of technology in manufacturing companies affect organizational behavior. Two things were found from this synthesis, the first is organizational behavior with technology that increases open innovation and sustainability-oriented organizational behavior, especially sustainability in the environment, and the second is that organizations are oriented towards digitalization, namely with digital programs or programs that make their work more effective and efficient. This research can be used by manufacturing as an evaluation related to the use of technology in manufacturing companies and the basis of knowledge to improve employee skills and knowledge, in addition to it can be used as a follow-up research material to further explore the influence of organizational behavior on large-scale manufacturing companies.
The Role of Ontology in Marketing Management Decisions in Manufacturing Companies: A Scoping Review Sunyoto, Agus Bambang; Winarno, Agung
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 2 (2024): December
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As a manager, it is necessary to have curiosity and knowledge in determining a decision. Managers can integrate ontology as their framework to determine their marketing strategy. Managers analyze current market demand or trends or see “what” and “how” a situation occurs that can be developed into a strategy. The purpose of this scoping review is to map how marketing managers apply ontology in making their decisions. The article survey resulted in 5 articles that fit the research objectives. This research aims to determine the role of ontology in determining marketing management decisions. From the four articles, it was found that managers' decisions do not consider emotions but rational data and managers must have a marketing strategy that is in accordance with the achievement of organizational goals. This research can be used by marketing managers to consider creating a framework with an ontological foundation to decide marketing strategies in their organizations and further research references related to ontology in management decisions, especially marketing management.
Co-Authors Agung Winarno Arumsari, Oktaviani Putri Dita Rachman, Tutut Arif Sopiah, Sopiah Wening Patmi Rahayu