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All Journal ARRUS Journal of Social Sciences and Humanities JTechLP
Jaya, Muhammad Fahri
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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USING INTEGRATED MARKETING COMMUNICATION IN INCREASING CONSUMER INTEREST Arifa, Arifa; Asfah, Indrawaty; Amin, Fatimah Hidayahni; Susanto, Ashabul Kahfi; Jaya, Muhammad Fahri
JTechLP: Journal of Technology in Language Pedagogy Vol 3, No 3, Nov (2024): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v4i1, March.71653

Abstract

This study aimed to analyze the use of Integrated Marketing Communication in increasing consumer interest at PT Antavaya Tour and Travel Makassar. This study used a qualitative approach with a case study design. It analyzed the language functions used by staff PT. Antavaya Tour and Travel Makassar, with reference to the list of language function put forward by Amin (2014) and Halliday (1973). The study also analyzed the impact of using Integrated Marketing Communication in attracting consumer interest. Data were collected through observation, interviews and documentation. The language functions found in increasing consumer interest are asking questions, persuading, informing, asking for confirmation, inviting, explaining, and summarizing. The findings from this study show that the impact of good use of Integrated Marketing Communication such as advertising, sales promotion, public relations, personal selling and direct marketing contributes positively to increasing consumer interest. Implementation of Integrated Marketing Communications has a big influence on sales and increases consumer interest.
EFL Students’ Voices on Collaborative Strategic Reading: A Qualitative Study of Perception and Motivation in Reading Class Safitri, Citra Dwi; A. Kamariah; Musdalifah; Jaya, Muhammad Fahri
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 3 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum3952

Abstract

Reading plays a critical role in English as a Foreign Language (EFL) context, serving not only as a core linguistic skill but also as a gateway to academic success. This study explores EFL students’ perceptions of Collaborative Strategic Reading (CSR) and examines its influence on their motivation to engage in reading activities. Using a qualitative descriptive design, the data were collected from fifth-semester students enrolled in the Critical Reading course at Universitas Negeri Makassar through questionnaires and interviews. The findings revealed that students generally perceived CSR positively, recognizing its benefits in improving comprehension, clarifying complex texts, and promoting active participation. The CSR stages of preview, click & clunk, get the gist, and wrap up were largely seen as clear and practical, though some initial confusion was noted. Moreover, CSR fostered students’ engagement and enjoyment by creating an interactive and collaborative learning environment. Importantly, the strategy significantly boosted students’ reading motivation, both intrinsically and extrinsically, by making reading more structured, enjoyable, and socially rewarding. Further research could explore its long-term effects on academic achievement and its adaptability across different language proficiency levels.
Co-Authors A. Kamariah Amin, Fatimah Hidayahni Arifa, Arifa Asfah, Indrawaty Ashabul Kahfi Susanto Musdalifah Safitri, Citra Dwi