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Mappiasse
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Digital Marketing Strategy : A Study On Start-Up Delivery Service Business In Manggarai Regencies Peong, Hersanius Kurnia; Iswanto, Andy Iwan; Mappiasse
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.109

Abstract

ABSTRACT This research investigates the implementation of digital marketing in start-up entrepot service businesses in the Greater Manggarai region, particularly focusing on the use of social media as the main marketing tool. Against the backdrop of the rapid development of information technology and the increasing popularity of the trust services business, this study aims to understand how businesses utilize digital marketing strategies to expand their market and increase their brand exposure. The research method used is a descriptive qualitative approach using data from online observations and interviews with drop-off service owners and customers. The results show that the majority of businesses use social media such as Facebook and Instagram as the main marketing tools, with the implementation of digital marketing strategies such as search engine optimization (SEO) to increase their online visibility. The implementation of digital marketing aims to increase brand awareness, customer numbers, and sales. Although competition in the market is getting tougher, innovation and effective marketing strategies are key to winning the competition. In conclusion, the implementation of digital marketing is a must in the growth strategy of a delivery service business in this digital era, allowing businesses to win the trust and preference of customers through consistent and relevant interactions on social media.
Persepsi Masyarakat Terhadap Program Pemberdayaan Masyarakat Binaan Balai Taman Nasional Komodo (Studi Kasus: Kampung Rinca) Bunga, Yovita Roukawali; Seran, Marius Yosef; Mappiasse; Muhammad Ikbal Putera
JURNAL AKADEMISI VOKASI Vol 3 No 2 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i2.143

Abstract

The purpose of this research is to evaluate the community empowerment program implemented by the Komodo National Park Center in Rinca Village and understand the level of community satisfaction with the community empowerment program that has been implemented. This research uses quantitative methods in a observation descriptive approach. The research population includes all community groups involved or affected by the empowerment program, while the research sample was taken as many as 55 respondents from the population. The data collection technique used to measure community satisfaction with the empowerment program is a questionnaire. This questionnaire includes 3 indicators on each of 11 statements with a Likert scale of 1 - 5. The results stated that most chose 4 (Agree) in this case it can be stated that they are “satisfied” with the empowerment program implemented, although there are aspects that need to be improved. In summary, this research is useful from a theoretical point of view to further research and more effective program planning for the future and from a practical point of view the results of this study can be used by the Komodo National Park as an evaluation and improvement of the program.
The Implication Of Instagram Visual Content On Interest In Visiting Santirah River Tubing, Tulisari Village, Pangandaran Regency Hehanussa, Akib; Mappiasse; Kurnia Peong, Hersanius; Sandrio, Laurensius
Jurnal Penelitian Terapan Mahasiswa Vol 2 No 1 (2024): Jurnal Penelitian Terapan Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik eLBajo Commodus

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Abstract

This research aims to analyze the implications of Instagram visual content on interest in visiting the Santirah River Tubing tourist destination, Raburi Village, Parigi District, Pangandaran Regency. The method used in this research is a quantitative method which uses descriptive analysis. The information collection technique used was distributing questionnaires randomly via Google Form. Observation and documentation methods are also used to obtain relevant information. The data processing technique is carried out through testing the validity and reliability of the questionnaire that has been distributed. After the data is valid and reliable as a whole and per statement item, a normality test is carried out. From the results of data processing, it was concluded that Instagram visual content (X) had a significant effect on visiting interest (Y) at Santirah River Tubing (SRT) by 78.4%. In another sense, hypothesis H1 is accepted, meaning that there is a significant influence between the Instagram visual content variable (X) on visiting interest (Y) at SRT, Selalari Village, Parigi District, Pangandaran Regency.
Kompensasi Finansial dan Foreigners Employee Engagement : Sebuah Kajian Strategis Pada PT. Daedong Metal Finishing, Korea Selatan Ayu Rahma Tyastuti; Peong, Hersanius Kurnia; Yohana Cintami Lerry; Kristoforus Toni Harjo; Yohanes Paulus Hanny Wadhi; Mappiasse
Jurnal Penelitian Terapan Mahasiswa Vol 3 No 1 (2025): Jurnal Penelitian Terapan Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik eLBajo Commodus

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Abstract

Kompensasi merupakan salah satu aspek penting bagi karyawan. Tujuan dari pemberian kompensasi adalah untuk memenuhi hak karyawan terkait hubungan kerja dengan perusahaan. Kebijakan kompensasi yang sesuai akan berdampak pada meningkatnya keterikatan karyawan terhadap perusahaan. Penelitian ini bertujuan untuk mengetahui dampak kebijakan kompensasi finansial dalam meningkatkan keterikatan karyawan asing terhadap PT. Daedong Metal Finishing (DMF). Serta efektivitas kebijakan kompensasi finansial tersebut. Metode yang digunakan adalah metode kualitatif preset. Pengumpulan data dilakukan dengan cara wawancara terhadap karyawan asing PT. Daedong Metal Finishing (DMF). Penelitian menunjukkan bahwa kebijakan kompensasi finansial berdampak pada meningkatnya keterikatan karyawan asing terhadap perusahaan. Analisis efektivitas kebijakan kompensasi di PT. Daedong Metal Finishing menunjukkan bahwa perusahaan telah berhasil mengelola kompensasi dengan cara yang efisien dan efektif.
Co-Authors Akib Hehanussa Andy Iwan Iswanto Ayu Rahma Tyastuti Bunga, Yovita Roukawali Hersanius Kurnia Peong Kristoforus Toni Harjo Laurensius Sandrio Marius Yosef Seran Muhammad Ikbal Putera Yohana Cintami Lerry Yohanes Paulus Hanny Wadhi