Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal SEIKO : Journal of Management & Business Journal of Management and Digital Business Research Economics Management and Business
Haryono, Arfin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact Of Satisfaction And Trust On Customer Loyalty: The Role Of Word Of Mouth Intervention At Bank Jatim Haryono, Arfin; Susilowati, Ervan; Afifah, Nur; Hapsari, Ajeng Andriani; Kinanti, Lintang Anis Bena
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5262

Abstract

Tujuan dari penelitian ini adalah untuk menyelidiki hubungan antara kepuasan nasabah, kepercayaan, Word of Mouth (WoM), dan loyalitas nasabah di Bank Jatim. Pendekatan survei cross-sectional digunakan, dan data dikumpulkan dari 116 pelanggan melalui kuesioner yang dikelola sendiri. Regresi linier berganda dan analisis jalur digunakan untuk analisis data. Temuan menunjukkan bahwa kepuasan dan kepercayaan pelanggan memiliki efek positif langsung pada loyalitas pelanggan. Selain itu, Word of Mouth ditemukan memediasi hubungan antara kepuasan pelanggan dan loyalitas pelanggan. Namun, Word of Mouth tidak secara signifikan memediasi dampak kepercayaan terhadap loyalitas nasabah. Wawasan ini memberikan panduan yang berharga bagi Bank Jatim untuk mengembangkan strategi yang ditargetkan untuk meningkatkan kepuasan pelanggan, membangun kepercayaan, dan menumbuhkan loyalitas pelanggan dalam industri perbankan yang kompetitif. Kata Kunci: Kepuasan, Kepercayaan, Loyalitas Nasabah, Word Of Mouth, Bank Jatim
The Government's Role as a Policy Holder in Encouraging Social Entrepreneurship in Madura Tourism Business Haryono, Arfin; Rachmadana, Satria Lintang; Wardoyo, Wisnu
REMB : Research Economics Management and Business Vol 1 No 1 (2023): REMB - Research Economics Management & Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v1i1.1698

Abstract

The gap in social action practices between entrepreneurs or companies with the direction and goals set by the government when engaging the private sector to be involved in implementing sustainable social change needs to be evaluated. The principles and philosophy of social entrepreneurship seem to fill this gap by emphasizing and strengthening the entrepreneurial vision so that it is in line with the government's vision. This study aims to examine the roles played by the government in encouraging social entrepreneurship so that it can provide input on current policy weaknesses.
Pengaruh entrepreunial intention terhadap motivasi berwirausaha mahasiswa Haryono, Arfin; Zairina, Zairina
Journal of Management and Digital Business Vol. 2 No. 2 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i2.569

Abstract

Instilling entrepreneurial motivation in students is essential, as it capitalizes on students' knowledge and entrepreneurial intention in creating future young entrepreneurs. This study aimed to see how entrepreneurial intention influences entrepreneurial motivation in students of the Faculty of Economics and Business, Nazhhatut Thullab Al Muafa University. This study used 64 students as participants. Simple linear regression and descriptive statistics were utilized in data analysis. The study results show that entrepreneurial intention and motivation scores are very high. There is an influence of entrepreneurial intention on student entrepreneurship motivation. Meanwhile, entrepreneurial intention can explain 35.2 percent of entrepreneurial motivation. Recommendations for further research need to add locus of control and entrepreneurial self-efficacy to understand student entrepreneurial motivation.
Co-Authors Ajeng Andriani Hapsari, Ajeng Andriani Kinanti, Lintang Anis Bena Muhammad Afif Rachmadana, Satria Lintang Susilowati, Ervan Wisnu Wardoyo Zairina, Zairina