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Wahyudi, Sophan
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Strengthening Edukreatif Branding in Dadap Village Community, South Tangerang Through Digital Communication Iman, Fauzi Nur; Mansur, Suraya; Saragih, Nurhayani; Wahyudi, Sophan; Octory, Gadis
Jurnal Abdi Masyarakat (JAM) Vol 10, No 2 (2025): JAM (Jurnal Abdi Masyarakat) - Maret 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v10i2.30108

Abstract

The South Tangerang City Government, Banten, welcomed the selection of West Dadap Village as an Independent, Food Secure, Clean, and Superior Village (Mantul) because it supports the Village Development program criteria. Therefore, Dadap Village was formed into an independent village and an educational tourism destination for the community in 2022. This community service activity fulfils the University's Additional Performance indicators, namely strengthening the competence of Partners in the fields of craft production, Packaging Management, Branding, and digital marketing to strengthen the Edukreatif Branding of Dadap Village. The solution offered is to transfer knowledge through training in making souvenirs unique to Dadap Village in the form of Chunky Bags, Product Packaging, Branding, Product Photography as marketing content and digital marketing. The target output is to produce competency strengthening in the fields of creativity in crafting souvenirs, packaging, branding, product photos and digital marketing. Second, produce outputs in the form of Chunky bag souvenirs, posters, activity videos, publications on online news portals, scientific journal articles accredited by Sinta and HAKI copyrights.
Memperkenalkan Produksi Audio kepada Siswa SMK Prima Unggul, Tangerang Afgiansyah, Afgiansyah; Arlusi, Rosalia; Sakaril, Gufroni; Azlam, Ridho; Wahyudi, Sophan; Mardhiyyah, Mardhiyyah
MINDA BAHARU Vol 9, No 1 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i1.7081

Abstract

Kegiatan pengabdian kepada masyarakat ini berfokus pada peningkatan kemampuan produksi audio siswa di SMK Prima Unggul di Kota Tangerang dengan menerapkan pengetahuan teoritis secara praktis dalam produksi audio-visual. Inisiatif ini memberikan pengenalan pada teknik audio esensial, termasuk pemilihan mikrofon, pengaturan, dan manajemen suara. Dengan menggunakan format berbentuk paparan dan praktik, program ini memungkinkan siswa untuk berpartisipasi aktif dalam latihan rekaman dan penyuntingan audio. Evaluasi menunjukkan bahwa siswa mencapai kemahiran tinggi dalam pemilihan mikrofon, dengan skor rata-rata 9 dari 10. Namun, skor untuk pengaturan mikrofon dan manajemen suara lebih rendah, dengan rata-rata 7,5 dan 7, menunjukkan area yang memerlukan peningkatan lebih lanjut. Secara keseluruhan, kegiatan ini secara signifikan meningkatkan keterampilan teknis siswa, mempersiapkan mereka untuk kemampuan tingkat lanjut dalam produksi audio sambil menekankan kebutuhan untuk praktik berkelanjutan dan pelatihan khusus.
Co-Authors Afgiansyah Afgiansyah, Afgiansyah Arlusi, Rosalia Azlam, Ridho Fauzi Nur Iman Gadis Octory Gufroni Sakaril Mansur, Suraya Mardhiyyah, Mardhiyyah Nurhayani Saragih