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All Journal INFORMASI Jurnal Ilmu Komunikasi Jurnal Dakwah Risalah MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal Abdi Masyarakat (JAM) Community Development Journal: Jurnal Pengabdian Masyarakat jurnal syntax admiration Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan El Madani: Jurnal Dakwah dan Komunikasi Islam Marcommers : Jurnal Marketing Communication and Advertising PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Brand Communication Mahardika Adiwidia
Nurhayani Saragih
Universitas Mercu Buana
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Campaign for Clean and Healthy Living Behaviors on Anxiety Levels and Compliance with Clean and Healthy Living During the Covid-19 Pandemic Suraya Mansur; Nurhayani Saragih; Isiaka Zubair Aliagan
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 6, No 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.562

Abstract

This research concerns the health communication campaign for Clean and Healthy Lifestyle (PHBS) during the Covid-19 pandemic among students of the graduate school of the University of Mercu Buana. This research found that the social learning theory proves effective in the campaign which leads to a change in society’s behaviour. The theory used in this research is Albert Bandura's social learning theory. This research used positivistic paradigm. The method used in this research is a survey explanatory method and quantitative approach. The population is students of the graduate school at the University of Mercu Buana Jakarta. The sampling is conducted using purposive sampling techniques to 100 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result shows that PHBS Campaign has no significant effect on Anxiety Level.  PHBS Campaign has a significant effect on Compliance Level.  Anxiety Level has no significant effect on Compliance Level.  PHBS Campaign has no significant effect on Compliance Level through Anxiety Level.
Fake News on Social Media and Adolescent’s Cognition Suraya Mansur; Nurhayani Saragih; Rajab Ritonga; Novita Damayanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 1 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i1.827

Abstract

This research aims to determine the extent to which teenagers distinguish true news from fake news and how these fake news affect adolescents’cognition. A lot of hoax information has sprung up on social media, especially during the 2019 Indonesian presidential election. The ability to check on the information spread in online media is influenced by each individual’s cognitive abilities. A person’s cognitive ability is to think rationally, including aspects of knowledge, understanding, application, analysis, synthesis, and evaluation. This study used an explanative survey method with a quantitative positivistic paradigm. The results showed that the most influencing X variable to the Y variable was the Satire variable, which is positive and unidirectional. The Hoax variable has the most influence on cognitive abilities, even though the value is negative and not unidirectional. This means, the lower the understanding of Hoax, the higher the level of cognitive abilities.
Commodification of Betawi culture of Palang Pintu festival Suraya Mansur; Nurhayani Saragih; Wiwik Novianti; S Bekti Istiyanto; Utas Mahligai
Informasi Vol 52, No 1 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i1.48825

Abstract

The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve culture and celebrate the anniversary of the city of Jakarta. The organizers display many Betawi cultural arts while visitors who come are not only Betawi residents. This study uses a constructivist qualitative approach. The research method used is a case study by conducting interviews direct observation to make observations. The technique of checking the validity of the data is using the source triangulation technique. The results of this study indicate that the Kemang Palang Pintu Festival has carried out good planning. Starting from selection of participants, the technical meeting of event agenda, to the mechanism of the event rundown. Have conducted a visitor satisfaction survey but have not processed the data as a reference for the next implementation. The technique of compiling messages has been well designed in order to attract visitors and convey the meaning of the message that is the purpose of the event. This doorstop festival is a commodity process that provides selling power. The advantages in this case are various forms, both material and non-material (the existence of sanggar studios).
IMPLEMENTASI KOMUNIKASI LINGKUNGAN: MENJAGA KEBERSIHAN DENGAN KOMUNIKASI YANG BERETIKA BAGI SISWA SMAN 2 KOTA TANGERANG Nurhayani Saragih; Novi Erlita; Anindita
SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Vol 4 No 1 (2022): Seminar Nasional Penelitian dan Pengabdian 4 UM Metro tahun 2022
Publisher : Universitas Muhammadiyah Metro

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Abstract

Kegiatan pengabdian masyarakat (P2M) ini bertujuan untuk (1) Meningkatkan kesadaran untuk menjaga kebersihan lingkungan; (2) Meningkatkan kesadaran untuk membuang sampah pada tempatnya; (3) Meningkatkan pengetahuan tentang sanksi membuang sampah di jalan raya; (4) menggunakan komunikasi yang etis saat menegur orang yang membuang sampah sembarangan; (5) Publikasi Media Massa. Untuk mencapai tujuan tersebut digunakan metode ceramah, memutar video youtube berdurasi pendek, dan tanya-jawab tentang penerapan komunikasi secara beretika. Hasil evaluasi menunjukkan pelaksanaan program P2M berlangsung lancar. Program ini mampu memberi motivasi kepada siswa untuk membuang sampah pada tempatnya dan berani menegur orang yang membuang sampah tidak pada tempatnya secara beretika. Berbagai kendala-kendala yang muncul pada tahap demonstrasi dan evaluasi dapat diatasi dengan metode pendampingan. Pelaksanaan kegiatan P2M ini dipublikasi melalui media massa nasional. Setelah pelaksanaan kegiatan ini, diharapkan siswa membudayakan buang sampah pada tempatnya dan berani menegur secara sopan orang yang membuang sampah sembarangan. Program sejenis hendaknya dilaksanakan secara regular untuk menumbuhkan kesadaran menjaga lingkungan agar bersih dan nyaman.
Reception of Instagram Followers @komnasperempuan Regarding Campaign Contents #sahkanRUUPKS Samantha, Anastasya Dea; Saragih, Nurhayani; Suraya, Suraya
Jurnal ILMU KOMUNIKASI Vol. 20 No. 2 (2023)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v20i2.5869

Abstract

Gender power imbalances in patriarchal society contribute to rising violence against women, as evident in Komnas Perempuan's annual surge in reported sexual violence cases. This research uses Stuart Hall's encoding-decoding model to analyze how @komnasperempuan's Instagram followers perceive the campaign for Ratification of the Draft Law on the Elimination of Sexual Violence (RUU PKS). Interviews with twelve informants reveal varied interpretations. Two prevalent positions emerge: one strongly supporting RUU PKS ratification and another cautiously endorsing the campaign while doubting the Indonesian House of Representatives' commitment to passing it. Notably, none of the informants oppose the campaign
Iklim Komunikasi Organisasi dalam menumbuhkan Kinerja Guru Madrasah Aliyah Negeri Jakarta Barat Fauzah Fauzah; Nurhayani Saragih
Jurnal Syntax Admiration Vol. 5 No. 12 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i12.1891

Abstract

This study explains the organizational communication climate in fostering the performance of Madrasah Aliyah Negeri West Jakarta teachers. This descriptive qualitative research uses the paradigm of post positivism. Data was obtained through interviews with 17 informants from 2 schools, 9 from MAN 10, 8 from MAN 12, namely 2 principals, 10 teachers, and 5 students. The Situational Leadership Theory used in this study is supported by the concepts of organization, communication climate and performance. The results of the study show that the organizational communication climate in MAN 10 and MAN 12 West Jakarta is conducive and positive. It is recommended that there be leadership training, encourage openness, collaboration in decision-making, monitoring and evaluation. In overcoming obstacles, it is necessary to have good communication with openness.
Strengthening Edukreatif Branding in Dadap Village Community, South Tangerang Through Digital Communication Iman, Fauzi Nur; Mansur, Suraya; Saragih, Nurhayani; Wahyudi, Sophan; Octory, Gadis
Jurnal Abdi Masyarakat (JAM) Vol 10, No 2 (2025): JAM (Jurnal Abdi Masyarakat) - Maret 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v10i2.30108

Abstract

The South Tangerang City Government, Banten, welcomed the selection of West Dadap Village as an Independent, Food Secure, Clean, and Superior Village (Mantul) because it supports the Village Development program criteria. Therefore, Dadap Village was formed into an independent village and an educational tourism destination for the community in 2022. This community service activity fulfils the University's Additional Performance indicators, namely strengthening the competence of Partners in the fields of craft production, Packaging Management, Branding, and digital marketing to strengthen the Edukreatif Branding of Dadap Village. The solution offered is to transfer knowledge through training in making souvenirs unique to Dadap Village in the form of Chunky Bags, Product Packaging, Branding, Product Photography as marketing content and digital marketing. The target output is to produce competency strengthening in the fields of creativity in crafting souvenirs, packaging, branding, product photos and digital marketing. Second, produce outputs in the form of Chunky bag souvenirs, posters, activity videos, publications on online news portals, scientific journal articles accredited by Sinta and HAKI copyrights.
Opini Publik Terhadap Kebijakan Pemerintah Mengenai Pemusnahan Pakaian Bekas Impor: Analisis Isi Kuantitatif Kolom Komentar Instagram Maulidia, Shafira Sekar; Saragih, Nurhayani
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.1545

Abstract

The goal of this study is to examine the public's positive, negative, and neutral reactions to the March 27, 2023, post "Minister of Trade Will Destroy Imported Used Clothes" on Instagram @jktinfo. This study employs positivism as a paradigm and quantitative content analysis as a research method. We analyze the content of messages or texts per comment and conceptualize it using public opinion as the unit of analysis. This study had a population of 2,257, and the sample included 339 comments. Data collection techniques rely on random sampling. Additionally, intercoders with Hostly formulas test the data for validity and reliability.The results showed positive opinions of 63 (19 persen of comments) that supported the policies of the Minister of Trade, negative opinion categories of 263 (77 persen of comments) that rejected and did not support, and neutral opinions that received frequency results of 13 (4 persen of comments) that were impartial to any party. The study identified five sub-dimensions of language style: irony, cynicism, sarcasm, satire, and innuendo. Cynicism in negative opinions emerged as the most popular sub-dimension of language style, garnering up to 92 comments, indicating the public's rejection and disapproval of the Ministry of Trade's policy to destroy imported used clothes.
Pola Komunikasi dan Manajemen Creative Agency dalam Penanganan Proyek Branding pada periode Work From Home Anggraeni, Fitrie; Saragih, Nurhayani
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

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Abstract

PT Kejora Cipta Kreasi merupakan salah satu Agensi kreatif di Indonesia yang memiliki berbagai divisi di dalamnya, salah satunya divisi design. Tujuan penelitian ini untuk mengetahui Pola Komunikasi dalam menjalankan project dengan fungsi manajemen POAC (Planning, Organizing, Actuating, Controlling) pada divisi Design PT Kejora Cipta Kreasi. Penelitian ini menggunakan paradigma konstruktivisme dengan metode deskriptif kualitatif. Teknik pengumpulan data dalam penelitian ini menggunakan wawancara mendalam dengan 8 narasumber terbagi dalam dua tim yaitu Tim 1 dan Tim 2. Hasil penelitian menunjukan pola komunikasi kedua tim yaitu pola semua arah dilihat dari cara berkomunikasi, interaksi antar anggota dan cara kerja tim menunjukan komunikasi ke segala arah tanpa adanya batasan pengiriman atau penerimaan informasi. Fungsi manajemen dijalankan mulai dari perencanaan timeline hingga pendistribusian informasi oleh project manager, pengorganisasi dalam pembagian tugas oleh Project Manager, pelaksanaan antara anggota tim dan pemberian motivasi kerja oleh Project Manager serta Pengawasan dilakukan Project Manager secara berkala. Faktor penghambat berupa Hambatan teknis seperti kendala jaringan, hambatan semantik berupa kesalahan penafsiran sebuah kata dan hambatan manusiawi berupa prasangka. 4 faktor pendukung berupa keterbukaan, empati, sikap saling dukung dan kesamaan.
Opini Warganet mengenai Moderasi Beragama dalam Percakapan Twitter Saragih, Nurhayani; Suraya
El Madani: Jurnal Dakwah dan Komunikasi Islam Vol. 3 No. 1 (2022): El-Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Fakultas Dakwah dan Ilmu Komunikasi, Universitas PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/8sxxmm16

Abstract

The purpose of the study was to describe the opinions of influencers in netizen conversations on Twitter regarding religious moderation. The research uses public opinion, agenda setting models, and the spiral of silence to analyze opinions and topics discussed by Mega influencers, Macro influencers, Micro influencers, and Nano influencers. This study uses a qualitative approach with a descriptive content analysis method. Research data obtained using NVivo with the keyword religious moderation. Research results: Most of the public opinion of influencers on twitter are positive. In the account of the nano-influencer, 11 accounts have a negative tone, and 1 account has a neutral tone regarding religious moderation. This study concludes that religious moderation is a government agenda that is socialized through the Ministry of Religion of the Republic of Indonesia and all its staff. The parties who have different opinions, only a small part express their disapproval of the religious moderation program through Twitter.
Co-Authors Anggraeni, Fitrie Anindita Ellys Lestari Pambayun Fauzah Fauzah Fauzi Nur Iman Gadis Octory Hamidah, Riqqah Isiaka Zubair Aliagan Kadri, Wahab Nur Leila Mona Ganiem Mansur, Suraya Maulidia, Shafira Sekar Ningrum, Desy Ayu Novi Erlita Novita Damayanti Rajab Ritonga Rohana Binti Mijan Rossa, Ave S. Bekti Istiyanto Samantha, Anastasya Dea Santa Lorita Sophan Wahyudi Sri Hartono, Sri Sudarmanti, Rini Sugiar, Dadan Suprianto, Toto Suraya Suraya Suraya Theresia, Yohana Tri Wahyuti Utas Mahligai Wiwik Novianti