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All Journal Jurnal Abdimas Bina Bangsa
Ginting, Fajar Mediawan
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENDAMPINGAN DIGITALISASI UMKM, BRANDING DAN MANAJEMEN LAPORAN KEUANGAN DESA SUKARENDAH Maulana, Akmal; Tazakka, Muhammad Adullah; Fitriana, Reva Helma; Millani, Aprilia; Ummah, Shopiyatul; Ikhsan, Maulana; Rahmayani, Ririn; Saputri, Salma Gusni; Ela, Ela; Ginting, Fajar Mediawan
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1741

Abstract

The digitalization of Micro, Small, and Medium Enterprises (MSMEs) is a strategic step to strengthen local economies in the digital era. This article discusses the importance of adopting digital technology to market MSME products through official village platforms. Digitalization enables MSMEs to reach wider markets, enhance branding, and improve financial transparency and accountability. A case study in Sukarendah Village illustrates how a Community Service Program (CSP) successfully empowered MSME actors through training on digitalization, branding strategies, and financial management. This article highlights the importance of collaboration between communities, village governments, and students in supporting the sustainability of MSME digitalization. With the right approach, digital transformation can become a catalyst for sustainable local economic growth.
DIGITALISASI UMKM MENGHADAPI TANTANGAN GLOBAL DAN PERKEMBANGAN TEKNOLOGI INFORMASI DI DESA BABAKAN LOR Azzahra, Siti; Nurhofiani, Anisa; Pravitasari, Hikmah; Mudawanah, Siti; Wildan, M.; Ginting, Fajar Mediawan
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1744

Abstract

Digitalization of MSMEs (Micro, Small and Medium Enterprises) is a strategic step in facing the challenges of globalization and the development of information technology. This digitalization process includes the use of technology to increase operational efficiency, expand market access, and increase the competitiveness of MSMEs. By utilizing digital platforms, e-commerce applications and social media, MSMEs can optimize marketing, sales and business management. However, the implementation of digitalization in MSMEs often faces obstacles such as limited resources, lack of technological skills, and problems with access to adequate digital infrastructure. This research aims to explore the factors that influence the adoption of digitalization by MSMEs in Indonesia, as well as the benefits obtained from this process. It is hoped that the results of this research can provide policy recommendations for the government and industry players to increase the success of digitalization of MSMEs, which in turn can strengthen the national economy.
Co-Authors Azzahra, Siti Ela, Ela Fitriana, Reva Helma Ikhsan, Maulana M. Wildan, M. Maulana, Akmal Millani, Aprilia Mudawanah, Siti Nurhofiani, Anisa Pravitasari, Hikmah Rahmayani, Ririn Saputri, Salma Gusni Tazakka, Muhammad Adullah Ummah, Shopiyatul