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All Journal Cakrawala Pendidikan Economics and Business Journal
Rahman Kadir, Abdul
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Economics, Econometrics & Finance Education

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The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc Arismunandhar Sunarwia, Atdriansyah; Rahman Kadir, Abdul; Maming, Djumidah; Kadir, Nuraeni; A.S. Parawansa, Dian; Mustafa, Fahrina
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.90

Abstract

By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis techniques like multiple linear regression and path analysis, hypotheses are tested. The findings demonstrated that brand attitude, brand credibility, and brand image are significantly influenced by celebrity endorsement. In this situation, brand attitude has been shown to mediate between celebrity endorsement and intention to repurchase. A similar association between celebrity endorsement and repurchase intention is mediated by brand credibility and brand image. These results demonstrate that celebrity endorsements can positively affect consumers' perceptions of SOMETHINC products by enhancing brand attitude, brand credibility, and brand image. These factors in turn influence consumers' desire to repurchase the product. In order to maximize the efficacy of this marketing strategy, businesses should carefully evaluate the choice and management of celebrity endorsements as well as the development of positive brand attitudes, brand credibility, and brand image.
Re-engineering management: The role of visionary leadership and strategic planning in organizational education transformation Hermawan, Rido; Anggraeni, RR Dewi; Yunus Amar, Muh; Rahman Kadir, Abdul; Hamid, Nurjannah
Jurnal Cakrawala Pendidikan Vol. 44 No. 2 (2025): Cakrawala Pendidikan (June 2025)
Publisher : LPMPP Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/cp.v44i2.83457

Abstract

This paper explores the critical intersection of visionary leadership and strategic planning in the context of re-engineering management and organizational transformation. As businesses face rapid changes and increased competition, the need for effective transformation strategies has become paramount. Visionary leadership is identified as a crucial element that motivates and directs organizations through the complexities of change, fostering a shared vision that aligns with strategic goals. Additionally, strategic planning serves as a systematic approach that enables organizations to evaluate their current capabilities, define objectives, and outline actionable steps necessary for successful transformation. The synergy between these two components not only facilitates improved adaptability and innovation but also enhances overall organizational performance. This study emphasizes the importance of integrating visionary leadership and strategic planning as essential tools for navigating transformational challenges and achieving sustainable success in today's dynamic business environment.
Co-Authors A.S. Parawansa, Dian Anggraeni, RR Dewi Arismunandhar Sunarwia, Atdriansyah Hamid, Nurjannah Hermawan, Rido Kadir, Nuraeni Maming, Djumidah Mustafa, Fahrina Yunus Amar, Muh