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All Journal Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business Scientium Management Review Economics and Business Journal International Journal of Multidisciplinary Approach Research and Science
Kadir, Nuraeni
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Social Sciences

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SOSIAL MEDIA MARKETING DAN KERAGAMAN PRODUK DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DI TOKOPEDIA Akob, Ayub Arya Saputra; Kadir, Nuraeni; Munir, Abdul Razak
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 7 No. 2 (2023): Desember
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v7i2.2752

Abstract

Di era digital saat ini, masyarakat menginginkan kemudahan dalam hal apapun salah satunya yaitu melakukan pembelian barang. E-commerce merupakan model bisnis modern yang tidak menghadirkan pelaku bisnis secara fisik. Banyaknya persaingan e-commerce atau aplikasi pembelian menyebabkan konsumen memiliki banyak pilihan dalam menentukan dimana akan melakukan pembelian. Semakin tinggi tingkat persaingan, akan menyebabkan konsumen menghadapi lebih banyak alternative seperti dalam memilih produk. Penelitian ini akan dilakukan pada pembelian online di Tokopedia yang bertujuan untuk mengetahui bagaimana pengaruh sosial media marketing dan keragaman produk terhadap keputusan pembelian di Tokopedia. Penelitian ini dilakukan pada konsumen yang pernah melakukan pembelian secara online di Tokopedia dengan penentuan jumlah sampel sebanyak 106 orang dengan menggunakan rumus Tabachnick dan Fidel. Hasil penelitian menunjukkan bahwa sosial media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian di Tokopedia. Selain itu, keragaman produk di Tokopedia juga memberikan pengaruh positif dan signifikan terhadap keputusan pembelian pada e-commerce tersebut.
Tourism Development Strategy for Increasing Regional Origin Income (PAD) At the Tourism Service, Buton Selatan District Raf’ At, La Ode Muhammad Aat Affandy; Kadir, Nuraeni; Madris, Madris
International Journal of Multidisciplinary Approach Research and Science Том 1 № 03 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i03.210

Abstract

South Buton Regency has great potential to optimize the tourism sector. Apart from presenting stunning natural scenery, tourism also positively impacts various aspects of life, including increasing the economy through the income sector, increasing employment opportunities, promoting regional culture, and developing infrastructure. This study aims to identify strategic factors, which are strengths and weaknesses as well as opportunities and threats, and then formulate priority tourism development strategies to increase local revenue (PAD) at the South Buton Regency Tourism Office. Primary data is used through field observations and interviews, while secondary data is obtained from previous research, books, and related agencies. The results of the study indicate alternative strategies that can be considered, including increasing cultural ecotourism programs as well as improving infrastructure and marketing, promotion and awareness campaign strategies to promote South Buton Regency as an attractive tourist destination, attractions diversification strategies to attract more tourists and increase repeat visits and increase promotion through social media with an emphasis on the uniqueness of local appeal.
EFFECT OF E-SERVICE QUALITY ON REPURCHASE INTENTIONS THROUGH CUSTOMER SATISFACTION ON SHOPEE CUSTOMERS IN MAKASSAR CITY Damayanti, Irma; Kadir, Nuraeni; Toaha, Muhammad
Scientium Management Review Vol. 1 No. 3 (2022): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/smr.v1i3.189

Abstract

This study aims to determine the effect of e-service quality on customer intentions to repurchase, through Shopee customer satisfaction in Makassar City. Quantitative methods are carried out to obtain research data, where later the data is primary data from distributing questionnaires to research objects. In the process, Shopee customers in Makassar City are used as the population in the study. The sample needed in the study was taken by purposive sampling technique with 385 sample respondents. Regression analysis using the PLS (Partial Least Square) method was used with the help of software in the form of SmartPLS3.0. The results showed that e-service quality can affect customer satisfaction, e-srvice quality affects repurchase intentions, customer satisfaction has a significant and positive effect on repurchase intentions and e-service quality has a significant and positive effect on repurchase intentions through satisfaction.
The Influence Of Digital Marketing On Nero Homestay Rental Decision Making In Tanah Kuning Sadana, Raditya; Kadir, Nuraeni; Jusni, Jusni
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.7062

Abstract

This study looks at how consumer decisions about what to buy at Tanah Kuning's Nero Homestay are influenced by social media and digital marketing. In this study, survey approaches are combined with quantitative methodologies. 385 individuals provided information via a questionnaire. Descriptive analysis and the structural equation model (SEM) were used in the data analysis, which was done with SPSS and SmartPLS. The study's findings demonstrate that, at Nero Homestay, social media and digital marketing significantly and favorably affect customers' decisions to buy. This means that the more effectively Nero Homestay uses social media and digital marketing, the more likely it is that customers will make a purchase. Keywords: digital marketing, social media marketing, and decisions purchase.
Analisis Strategi Pengembangan Sumber Daya Manusia Kantor Perwakilan Bank Indonesia Provinsi Sulawesi Selatan Dengan Metode Analisis SWOT Ghazali, Munarfah; Munizu, Musran; Kadir, Nuraeni
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5194

Abstract

Tujuan dari penelitian ini adalah untuk menilai efektivitas strategi pengembangan Sumber Daya Manusia (SDM) di Kantor Perwakilan Bank Indonesia Provinsi Sulawesi Selatan (KPw BI Sulsel) dan mengidentifikasi faktor-faktor yang mempengaruhinya. Tujuannya adalah untuk mengoptimalkan proses pengembangan SDM, yang mengarah pada peningkatan kinerja Bank Indonesia secara keseluruhan dan pencapaian visi dan misi mereka, yang pada akhirnya berkontribusi pada perekonomian nasional yang lebih kuat. Penelitian ini dilakukan di KPw BI Sulawesi Selatan di Kota Makassar, dengan karyawan sebagai partisipan penelitian. Data dikumpulkan melalui kuesioner dan studi literatur. Hasil penelitian menunjukkan bahwa kondisi internal strategi pengembangan SDM pegawai KPw BI Sulawesi Selatan berada pada skor 3,43 yang mengindikasikan bahwa kekuatan perusahaan sangat baik dan mendukung. Kondisi eksternal dinilai sebesar 3,23, menunjukkan potensi keberhasilan yang tinggi. Analisis dengan menggunakan matriks IFE dan EFE serta analisis SWOT menunjukkan beberapa alternatif strategi yang dapat disarankan untuk mengoptimalkan proses pengembangan SDM. Kata Kunci: Strategi, Sumber Daya Manusia, Analisis SWOT
Analysis of Strategy Planning Using The Business Model Canvas (BMC) at CV Nur Khairunnisa in Makassar Makatallu, Arafat Buyung; Kadir, Rahman; Kadir, Nuraeni
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6974

Abstract

Tujuan dari temuan ialah mengkaji perencanaan strategis pada CV Nur Khairunnisa di Makassar dengan menggunakan teknik business model canvas (BMC). Pendekatan kualitatif adalah metodologi yang digunakan dalam penelitian ini. Analisis deskriptif dan analisis ketiga fase perumusan strategi membentuk analisis data. Business Model Canvas (BMC) dan analisis SWOT merupakan teknik analisis yang digunakan dalam penelitian ini untuk menetapkan elemen internal dan eksternal setiap blok di BMC. Alat-alat ini digunakan untuk merancang strategi. Toko retail berada pada posisi agresif yang dibuktikan dengan temuan analisis SWOT yang dilakukan terhadap CV Nur Khairunnisa. Ia berada pada posisi internal terkuat. Rencana pengembangan bisnis dilaksanakan dengan memanfaatkan teknik analisis SWOT dan business model canvas (BMC) untuk menggunakan seluruh kekuatan yang ada dan memanfaatkan kemungkinan-kemungkinan yang ada saat ini. Teknik business model canvas (BMC) digunakan untuk menyusun rencana pengembangan bisnis, dan telah diterapkan dengan cukup baik. Namun demikian, berdasarkan analisis SWOT, desain kanvas model bisnis menggabungkan sejumlah rekomendasi strategi baru untuk setiap komponen yang ada. Penciptaan sumber daya penting, penambahan struktur harga, dan undangan klien untuk menjadi dropshipper atau reseller sebagai interaksi dan saluran pelanggan yang penting untuk meningkatkan aliran pendapatan adalah beberapa teknik yang disarankan untuk komponen ini. Kata Kunci: Analisis SWOT, Kanvas Model Bisnis (BMC)
Pengaruh Budaya Organisasi, Workload, dan Leader Member Exchange terhadap Kinerja Organisasi Melalui Organizational Citizenship Behaviour Fadly, Fadly; Kadir, Nuraeni; Sanusi, Abdullah
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5193

Abstract

Kinerja organisasi didefinisikan sebagai output atas pelaksanaan program yang mendukung visi, misi, tugas dan tanggung jawab dari sebuah organisasi. Kinerja sebuah organisasi akan ditentukan oleh seberapa besar karyawan ingin berkontribusi terhadap sebuah organisasi yang bahkan melebihi tuntutan sebuah organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh dari organizational culture, workload, dan leader member exchange terhadap kinerja organisasi melalui organizational citizenship behaviour. Dengan menggunakan metode kuantitatif berupa path-analysis dan uji sobel dan jumlah sampel sebanyak 32 sampel. Ditemukan bahwa variabel organizational culture dan leader member exchange memiliki pengaruh yang positif dan signifikan terhadap organizational citizenship behaviour. Sedangkan variabel workload tidak berpengaruh terhadap organizational citizenship behaviour. Lebih lanjut, variabel organizational citizenship behaviour berpengaruh positif dan signifikan terhadap organizational performance. Hasil uji sobel juga menunjukkan bahwa hanya variabel organizational culture yang memiliki pengaruh positif dan signifikan terhadap organizational performance melalui organizational citizenship behaviour. Penelitian ini juga menyarankan kepada kantor perwakilan bank indonesia untuk meningkatkan hubungan atau relasi antara karyawan agar meningkatkan kinerja organisasi. Kata Kunci: Budaya Organisasi, Beban Kerja, Leader Member Exchange, Kinerja Organisasi, Organizational Citizenship Behavior.
The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc Arismunandhar Sunarwia, Atdriansyah; Rahman Kadir, Abdul; Maming, Djumidah; Kadir, Nuraeni; A.S. Parawansa, Dian; Mustafa, Fahrina
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.90

Abstract

By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis techniques like multiple linear regression and path analysis, hypotheses are tested. The findings demonstrated that brand attitude, brand credibility, and brand image are significantly influenced by celebrity endorsement. In this situation, brand attitude has been shown to mediate between celebrity endorsement and intention to repurchase. A similar association between celebrity endorsement and repurchase intention is mediated by brand credibility and brand image. These results demonstrate that celebrity endorsements can positively affect consumers' perceptions of SOMETHINC products by enhancing brand attitude, brand credibility, and brand image. These factors in turn influence consumers' desire to repurchase the product. In order to maximize the efficacy of this marketing strategy, businesses should carefully evaluate the choice and management of celebrity endorsements as well as the development of positive brand attitudes, brand credibility, and brand image.
Co-Authors A.S. Parawansa, Dian Abdul Razak Munir Abdullah Sanusi, Abdullah Akob, Ayub Arya Saputra Arismunandhar Sunarwia, Atdriansyah Fadly Fadly Ghazali, Munarfah Irma Damayanti Jusni, Jusni Kadir, Rahman Madris Madris, Madris Makatallu, Arafat Buyung Maming, Djumidah Musran Munizu Mustafa, Fahrina Raf’ At, La Ode Muhammad Aat Affandy Rahman Kadir, Abdul Sadana, Raditya Toaha, Muhammad