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Husada, Hindiana Sava
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : JISE

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Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai Pada Kantor Kecamatan Teluk Betung Timur Murtini; Mazwini, Vina; Husada, Hindiana Sava
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 1 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i1.81

Abstract

To improve the quality and professional performance of East Teluk Betung District Office employees, one of the factors that can be applied in the work environment is organizational culture. Organizational culture can help employee performance because it creates an extraordinary level of motivation for employees at the East Teluk Betung sub-district office to try their best to take advantage of the opportunities offered by their organization. This research focuses on problem solving which aims to explain the relationship between one variable and another through qualitative and quantitative analysis. There is a significant influence between organizational culture (X) on employee performance (Y), with a regression model Y = 35.017 + 0.001X. From the results of the analysis by comparing the tcount and ttable values, it can be concluded that the organizational culture variable (X) tcount dangt; t table, or 1.839 andgt; 1.67, then H0 is rejected and H1 is accepted, which means organizational culture (X) has a significant effect on performance (Y). There is a significant influence between organizational culture (X) on employee performance (Y) with the regression model Y = 30.042 + 0.114X. The results of data processingobtained an Fcount value of 3.482 and an Fcount value of 3.482. greater than Ftable. Based on the results of the hypothesis test, it was decided to reject H0 and accept H1, which means that organizational culture (X) as a whole has a significant effect on employee performance (Y).
Pengaruh Citra Merek, Social Media Advertising dan Brand Attitude terhadap Minat Berbelanja di Platform OLX: FAKTOR YANG MEMPENGARUHI NIAT BELANJA Sari, Winda; Husada, Hindiana Sava; Alfarezi, M
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 2 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i2.102

Abstract

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui Pengaruh Citra Merek, Social Media Advertising Dan Brand Attitude Terhadap Niat Berbelanja Di Platform Olx. Teknik pengumpulan data adalah berdasarkan penarikan data dari pengguna aplikasi Tokopedia secara online sebanyak 198 pengguna instagram dan sosial media. Kemudian data diolah menggunakan teknik convenience sampling dan alat analisa menggunakan SmartPLS3 dalam menguji model penelitian secara empiris. Hasil dari penelitian adalah Ada pengaruh yang positif dan signifikan antara Citra Merek dengan Brand Attitude untuk meningkatkan Niat Belanja Konsumen. Artinya Semakin baik citra merek maka akan semakin baik pula Brand Attitude oleh masyarakat.. Ada pengaruh yang positif dan signifikan antara Social Media Adv dengan Citra Merek untuk meningkatkan Niat Belanja Konsumen. Artinya SMAS yang dikelula dengan unik dan menarik akan memberikan citra merek yang baik. Ada pengaruh yang positif dan signifikan antara Social Media Adv dengan Brand Attitude untuk meningkatkan Niat Belanja Konsumen. Artinya ketika perusahaan mengeluarkan Social Media Adv atau iklan di media sosial dengan baik dan unik, akan meningkatkan brand attitude dari perusahaan tersebut. Ada pengaruh yang positif dan signifikan antara Brand Attitude terhadap Niat Belanja Konsumen. Artinya Brand Attitude yang baik akan menumbuhkan niat belanja konsumen.
Minat Berwirausaha: Efek Digital Marketing dan Pendidikan Kewirausahaan pada Mahasiswa Sekolah Tinggi Ilmu Ekonomi Syariah Alifa Pringsewu Waton, Rizal Khoirul; Husada, Hindiana Sava
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i2.198

Abstract

ABSTRACT When someone has an interest in entrepreneurship, it means that the person is ready to face the challenges of business competition. Nowadays, many people decide to become entrepreneurs because it is difficult to find permanent jobs. Because, there are few job vacancies, they are challenged to build their own businesses. Among the factors that encourage someone's interest in entrepreneurship, researchers choose digital marketing and entrepreneurship education as factors that are thought to be able to influence interest in entrepreneurship. This research is quantitative with its Analysis Technique using SPSS. Data processing is sourced from a questionnaire by 5th semester students of STIES Alifa. The conclusion of the study is the Adjusted R Square Value of 0.811 or 81.1%. This means that Digital Marketing (X1) and Entrepreneurship Education (X2) received by 5th semester students of the Alifa Pringsewu School of Economics can influence Entrepreneurship Interest (Y) by 81.1%, the rest is influenced by other variables. From the t-test, Digital Marketing and Entrepreneurship Education have a positive effect on interest in entrepreneurship.
Analisis Penerapan Literasi Keuangan pada Pendidikan Anak Usia Dini (Studi : Paud Insan Cendikia Harapan Rejo Lampung Tengah) Husada, Hindiana Sava; Zesika, Ardetia Lara; Riani, Novi
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.257

Abstract

The implementation of financial literacy from an early age is a strategic effort to instill understanding and positive habits related to money management in children. This study aims to analyze how financial literacy is implemented in early childhood education at PAUD Insan Cendikia, Harapan Rejo, Central Lampung. A qualitative approach was employed, with data collected through interviews, observations, and documentation. The research subjects consisted of teachers and parents of the students. The results indicate that financial literacy is applied through a play-based learning approach using the Beyond Center and Circle Time (BCCT) model. Financial literacy activities include the introduction of money, managing pocket money, saving habits, socio-drama on buying and selling, visits to BRILink agents, and the instilling of values such as sharing and entrepreneurship. This implementation also involves the active participation of parents as the primary companions. The study concludes that PAUD Insan Cendikia has implemented a structured and comprehensive financial literacy program, although challenges remain in maintaining consistent parental involvement and strengthening children's understanding of needs versus wants.
Co-Authors Alfarezi, M Mazwini, Vina Murtini Naidinah, Nurhaliza Auliarta Nata, Andrian Anwar L Riani, Novi Waton, Rizal Khoirul Winda Sari Zesika, Ardetia Lara