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All Journal MIX : Jurnal Ilmiah Manajemen The Eastasouth Management and Business
Aini, Intan Novela Qurrotul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Green Motivation and Green Creativity on Performance: The Mediating Role of Green Innovation Suprapti, Anastasia Riani; Aini, Intan Novela Qurrotul; Harsono, Mugi; Sedera, Rakotoarisoa Maminiaina Heritiana
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.020

Abstract

Objectives: The study's purpose is to examine the mediating role of green innovation on the influence of crucial green motivation and green creativity on product development performance in Traditional Herbal Medicine SMEs in Sukoharjo, Indonesia. In the context of increasing environmental awareness, green innovation is the key to creating friendly products that can maintain and improve the competitiveness of the SME industry.Methodology: This study obtained data by questionnaires distributed to 205 Traditional Herbal Medicine SMEs owners with continuous sampling techniques. Using Smart PLS 3.2.9 software, this study used the partial least square method and the bootstrapping test to conduct hypothesis testing of the variables in the research.Finding: The study's findings demonstrate that green drive and green creativity positively influence green innovation. Furthermore, green innovation has been demonstrated to modulate the impact of green motivation on product development performance. The study's results demonstrate that the green creativity variable does not significantly impact green motivation and green innovation is not established as a mediator between green creativity and product development performance.Conclusion: The study's findings indicate that organizations capable of integrating green innovation into their business strategy will be better equipped to confront future difficulties and contribute to environmental sustainability.
The Important Role of Dimension in Human Resources Studies: The Curious Case of Employee Satisfaction ‘Azzam, Muhammad Abdullah; Riani, Asri Laksmi; Aini, Intan Novela Qurrotul; Harsono , Mugi
The Eastasouth Management and Business Vol. 2 No. 02 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i02.190

Abstract

Human resources studies are closely related with behavioral study and gained several scholarly attention Indonesia. But there is an important aspect, regarding how scholars use variables in their respective studies, the dimension of a variable is often forgotten. This article will try to shed light on this topic. by doing a thorough review of the case of the employee satisfaction variable. We will explore how the employee satisfaction variable is viewed, and how by looking at the dimension of this variable an entirely new perspective could be found on how this variable interacts with other variables, namely organizational commitment. We will look thoroughly at several studies, especially those that focused on the establishment of the dimension from this variable, and discuss the study's results., Then try to explain, how future research can utilize dimensions to gain a better understanding of human resources and behavioral studies.
Local Champion: A New Leadership Perspective to Create Sustainable Tourism in Rural Communities Ginanjar, Retno; Riani, Asri Laksmi; Aini, Intan Novela Qurrotul
The Eastasouth Management and Business Vol. 2 No. 02 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i02.196

Abstract

UNWTO called 2017 the Year of Sustainable Tourism. In Indonesia, tourism growth is increasingly prominent, with a trend towards non-mainstream destinations. In 2022, interest in cultural immersion will increase, as evidenced by the development of dozens of tourist villages. Rural tourism has a substantial role in the economy and tourist sector, exerting a favorable influence on economic expansion, population stability, and the enhanced worth of indigenous goods. Rural tourism is a sustainable development strategy, including cultural conservation, natural resources and community empowerment. The Indonesian Ministry of Tourism and Creative Economy is targeting 224 independently certified tourist villages by 2024. The Community Based Tourism (CBT) approach is used in managing tourist villages to achieve sustainable tourism. Ministerial Regulation Number 9 of 2021, which outlines the Guidelines for Sustainable Tourism Destinations, demonstrates Indonesia's dedication to promoting sustainable tourism. Although rural tourism can provide economic benefits, effective leadership is required for competitive and sustainable development. A "local champion" with sensitivity to local culture, innovation skills, experience, team collaboration and networking skills is required. Destination leadership styles, including decision making, team direction, and resource management, are key in shaping rural tourism development. In this context, the leader needed for sustainable tourism village development is a local champion with an effective destination leadership style.
Co-Authors Asri Laksmi Riani Ginanjar, Retno Harsono , Mugi Mugi Harsono Sedera, Rakotoarisoa Maminiaina Heritiana Suprapti, Anastasia Riani ‘Azzam, Muhammad Abdullah