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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Indo-Fintech Intellectuals: Journal of Economics and Business
Panjaitan, Ariel Immanuel
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Humanities Economics, Econometrics & Finance Social Sciences

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Strategi Manajemen Krisis SDM dalam Menghadapi PHK Massal: Studi Kasus PT Primissima Harmen, Hilma; Sitanggang , Grace Anna Maria; Sitanggang , Sastra Sefina; Sihite, Stiven Farel Immanuel; Panjaitan, Ariel Immanuel; Hutasoit , Marsha Astrid Exelsia; Siahaan, Robin Cornelius
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2859

Abstract

PHK massal merupakan tantangan besar bagi perusahaan karena dapat memengaruhi produktivitas, stabilitas operasional, dan kesejahteraan karyawan, seperti yang dialami PT Primissima, perusahaan tekstil milik BUMN. Hal ini menimbulkan dampak sosial dan emosional bagi karyawan, serta merusak citra perusahaan. Artikel bertujuan menganalisis strategi manajemen krisis SDM yang dapat mengurangi dampak negatif bagi karyawan sekaligus menjaga keberlangsungan operasional perusahaan. Menggunakan pendekatan kualitatif dengan menganalisis data sekunder dari berbagai sumber, termasuk berita dan jurnal akademik. PT Primissima perlu menerapkan strategi manajemen krisis sumber daya manusia melalui pendekatan holistik yang melibatkan unsur ekonomi, sosial, dan psikologis, dengan mengembangkan keterampilan baru, komunikasi efektif, layanan dukungan psikologis, dan program outplacement
PENGARUH BRANDING TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA UNIVERSITAS NEGERI MEDAN: STUDI KASUS PADA UMKM USAHA POP ICE PAK FAREL, Panjaitan, Ariel Immanuel; Lubis, Adelina; Teviana, T.
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6280

Abstract

In the era of globalization, branding is an important factor in determining consumer purchasing decisions, especially for MSMEs such as Pop Ice Pak Farel. This study aims to analyze the effect of branding on purchasing decisions of students at Medan State University and other factors that influence customer loyalty. The method used is a quantitative approach with a survey technique on 31 respondents who have purchased products in the last six months. Data analysis was carried out using simple linear regression. The results of the study indicate that branding, especially product taste and variety, plays a major role in shaping purchasing decisions, followed by packaging design and brand logo. However, price and promotion factors do not significantly affect purchase frequency. These findings indicate that loyalty-based marketing strategies, product innovation, and strengthening visual identity can be effective steps in increasing the competitiveness of MSMEs. In addition, a more structured payment system is needed to overcome transaction constraints. By implementing a more effective strategy, MSME Pop Ice Pak Farel is expected to be able to retain customers and increase consumer loyalty in the long term.
Strategi Manajemen Krisis SDM dalam Menghadapi PHK Massal: Studi Kasus PT Primissima Harmen, Hilma; Sitanggang , Grace Anna Maria; Sitanggang , Sastra Sefina; Sihite, Stiven Farel Immanuel; Panjaitan, Ariel Immanuel; Hutasoit , Marsha Astrid Exelsia; Siahaan, Robin Cornelius
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2859

Abstract

PHK massal merupakan tantangan besar bagi perusahaan karena dapat memengaruhi produktivitas, stabilitas operasional, dan kesejahteraan karyawan, seperti yang dialami PT Primissima, perusahaan tekstil milik BUMN. Hal ini menimbulkan dampak sosial dan emosional bagi karyawan, serta merusak citra perusahaan. Artikel bertujuan menganalisis strategi manajemen krisis SDM yang dapat mengurangi dampak negatif bagi karyawan sekaligus menjaga keberlangsungan operasional perusahaan. Menggunakan pendekatan kualitatif dengan menganalisis data sekunder dari berbagai sumber, termasuk berita dan jurnal akademik. PT Primissima perlu menerapkan strategi manajemen krisis sumber daya manusia melalui pendekatan holistik yang melibatkan unsur ekonomi, sosial, dan psikologis, dengan mengembangkan keterampilan baru, komunikasi efektif, layanan dukungan psikologis, dan program outplacement
Co-Authors Adelina Lubis Hilma Harmen Hutasoit , Marsha Astrid Exelsia Siahaan, Robin Cornelius Sihite, Stiven Farel Immanuel Sitanggang , Grace Anna Maria Sitanggang , Sastra Sefina T Teviana