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All Journal Jurnal Teknologi Sistem Informasi dan Aplikasi SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Intan, Sri
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Analisis Perilaku Pengguna SAMSAT Digital Nasional Menggunakan Metode TAM danTPB Intan, Sri; Fronita, Mona; Hamzah, Muhammad Luthfi; Saputra, Eki; Anofrizen, Anofrizen; Siregar, Syafril
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 7 No. 4 (2024): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jtsi.v7i4.44362

Abstract

This study focuses on the challenge of low user behavioral intention towards the SIGNAL app, which is an important issue in digital technology adoption. To investigate this issue, research was conducted using a comprehensive framework integrating TAM and TPB methods, with six hypotheses proposed. Data were analyzed using multiple linear regression on questionnaires completed by a sample of SIGNAL users. The results of the analysis showed a significant relationship between perceived usefulness and ease of use and users' attitude towards the app, as well as a strong relationship between users' attitude and behavioral intention to use the app. These findings signify that the more users perceive tangible benefits and ease of use of the app, the more positive their attitude, which in turn drives SIGNAL's adoption intention. However, several hypotheses were not supported by the results of the analysis, including the absence of significant relationships between perceived benefits and users' behavioral intentions, as well as between subjective norms and behavioral intentions. This suggests that although users realize the benefits of the app, social factors and perceived individual control are not significant in determining usage intentions. The implications of these findings provide guidance for digital platform developers to design more effective interventions to increase the use of SIGNAL, as well as facilitate behavior change in the community.
PENGARUH KUALITAS PRODUK, PROMOSI DAN EVENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN CEMARA PARK RESIDENCE intan, sri; heryenzus, heryenzus
SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to determine whether there is an influence between product quality, promotion and event marketing on purchasing decisions of Cemara Park Residence housing. Researchers conducted research with a total sample of 112 respondents based on the Slovin formula. The method of data analysis was carried out using multiple linear regression analysis. The data quality test in this study used validity and reliability tests, the assumption tests in this study were normality test, multicollinearity test, heteroscedasticity test and effect test using multiple linear regression and determination coefficient tests, while hypothesis testing in this study used t and f tests. with the help of statistical software SPSS 25. Based on the results of t-test research, it shows that the variable product quality, promotion and event marketing has a positive and significant effect on purchasing decisions, which means that Ha is accepted and Ho is rejected. The results of the f-test research indicate that product quality, promotion and marketing events together have a positive and significant effect on purchasing decisions, which means that Ho is rejected and Ha is accepted.
Co-Authors Anofrizen Anofrizen Eki Saputra Hamzah, Muhammad Luthfi Heryenzus, Heryenzus Mona Fronita, Mona Siregar, Syafril