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Analisis Perilaku Pengguna SAMSAT Digital Nasional Menggunakan Metode TAM danTPB Intan, Sri; Fronita, Mona; Hamzah, Muhammad Luthfi; Saputra, Eki; Anofrizen, Anofrizen; Siregar, Syafril
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 7 No. 4 (2024): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jtsi.v7i4.44362

Abstract

This study focuses on the challenge of low user behavioral intention towards the SIGNAL app, which is an important issue in digital technology adoption. To investigate this issue, research was conducted using a comprehensive framework integrating TAM and TPB methods, with six hypotheses proposed. Data were analyzed using multiple linear regression on questionnaires completed by a sample of SIGNAL users. The results of the analysis showed a significant relationship between perceived usefulness and ease of use and users' attitude towards the app, as well as a strong relationship between users' attitude and behavioral intention to use the app. These findings signify that the more users perceive tangible benefits and ease of use of the app, the more positive their attitude, which in turn drives SIGNAL's adoption intention. However, several hypotheses were not supported by the results of the analysis, including the absence of significant relationships between perceived benefits and users' behavioral intentions, as well as between subjective norms and behavioral intentions. This suggests that although users realize the benefits of the app, social factors and perceived individual control are not significant in determining usage intentions. The implications of these findings provide guidance for digital platform developers to design more effective interventions to increase the use of SIGNAL, as well as facilitate behavior change in the community.
PENGARUH KUALITAS PRODUK, PROMOSI DAN EVENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN CEMARA PARK RESIDENCE intan, sri; heryenzus, heryenzus
SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to determine whether there is an influence between product quality, promotion and event marketing on purchasing decisions of Cemara Park Residence housing. Researchers conducted research with a total sample of 112 respondents based on the Slovin formula. The method of data analysis was carried out using multiple linear regression analysis. The data quality test in this study used validity and reliability tests, the assumption tests in this study were normality test, multicollinearity test, heteroscedasticity test and effect test using multiple linear regression and determination coefficient tests, while hypothesis testing in this study used t and f tests. with the help of statistical software SPSS 25. Based on the results of t-test research, it shows that the variable product quality, promotion and event marketing has a positive and significant effect on purchasing decisions, which means that Ha is accepted and Ho is rejected. The results of the f-test research indicate that product quality, promotion and marketing events together have a positive and significant effect on purchasing decisions, which means that Ho is rejected and Ha is accepted.
Deskripsi Perilaku Ketergantungan Anak Pada Gadget di Desa Dongkala Kecamatan Pasarwajo Kabupaten Buton Intan, Sri; Saranani, Muhamad Safiuddin; Nurhayati, Nurhayati
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36607

Abstract

Penelitian ini bertujuan untuk mendeskripsikan perilaku ketergantungan anak pada gadget di Desa Dongkala, Kecamatan Pasarwajo, Kabupaten Buton. Jenis penelitian ini adalah kualitatif deskriptif dengan teknik pengambilan subjek menggunakan purposive sampling, yaitu pemilihan subjek secara sengaja berdasarkan kriteria tertentu. Adapun kriteria subjek dalam penelitian ini adalah (1) orang tua yang memiliki anak usia 5–6 tahun yang menggunakan gadget, (2) orang tua yang memberikan akses gadget kepada anak, dan (3) anak yang menggunakan gadget selama 3–9 jam sehari. Berdasarkan kriteria tersebut, dipilih dua anak beserta orang tua mereka. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan studi dokumen. Analisis data yang digunakan dalam penelitian ini adalah analisis data model Miles & Huberman yang terdiri dari empat tahapan, yaitu pengumpulan data, reduksi data, penyajian data, dan verifikasi data. Hasil penelitian menunjukkan bahwa kedua anak memperlihatkan perilaku ketergantungan terhadap gadget pada enam aspek utama, yaitu salience, mood modification, tolerance, withdrawal, conflict, dan relapse. Anak menjadikan gadget sebagai pusat perhatian utama, mengalami perubahan emosi ketika penggunaannya dibatasi, menunjukkan peningkatan durasi bermain, serta mengalami kesulitan mengendalikan diri untuk berhenti. Ketergantungan ini berdampak pada perilaku sosial, emosi, dan interaksi anak, serta diperkuat oleh kurangnya pengawasan orang tua dan kemudahan akses terhadap teknologi. Kesimpulan penelitian ini menunjukkan bahwa kedua anak mudah marah atau emosional ketika penggunaan gadget dibatasi, menarik diri dari interaksi sosial, serta mengalami penurunan minat terhadap aktivitas bermain dan belajar. Saran bagi orang tua adalah mendampingi anak saat menggunakan gadget serta menjadi teladan dalam penggunaan gadget secara bijak.