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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas)
Ashsidiq, Muhammad Fadhlan Ravi
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Pelatihan Foto Produk Hasil Karya Anggota Perkumpulan Penyandang Disabilitas Klaten (PPDK) Guna Mendukung Pemasaran Digital Susilo, Dahlan; Yulianto, Arif; Ruswanti, Diyah; Purnama, Christian Roy; Ashsidiq, Muhammad Fadhlan Ravi
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 8, No 2 (2025): April 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i2.3624

Abstract

Members of the Klaten Persons with Disabilities Association (PPDK) produce various items but lack experience in product photography for social media marketing. To address this, the training conducted to improve their skills. The product photo training methods were lectures, interactive discussions, hands-on practice, and follow-up mentoring. As a result, participants' scores improved by 13.1%, from an average of 80.75 to 91.33, with the best photo scoring 95.00 using only a mobile phone. This training helps PPDK members create better-quality product photos suitable for digital marketing.Keywords: digital marketing; disability; product photography  Abstrak: Para anggota Perkumpulan Penyandang Disabilitas Klaten (PPDK) memiliki berbagai produk yang sudah dipasarkan di lingkungan sekitar PPDK, namun dalam pemasaran digital melalui media sosial mereka mengalami kendala dalam pengambilan foto produk ala kadarnya. Para pengrajin belum memiliki keterampilan teknik pengambilan foto produk yang memadai. Pelatihan foto produk ini bertujuan untuk meningkatkan pemasaran produk anggota PPDK menjadi solusi yang tepat untuk membekali mereka dengan keterampilan foto produk yang mumpuni. Metode pelatihan foto produk yang digunakan adalah metode ceramah, diskusi interaktif, dan praktik langsung, serta pendampingan pasca pelatihan. Hasil dari pelatihan foto produk terjadi peningkatan 13,1% dari nilai rata-rata 80,75 menjadi rata-rata 91,33. Peserta pelatihan mendapatkan skill pengambilan foto produk yang bagus. Hasil foto produk terbaik mencapai nilai 95,00 dengan teknik pemotretan yang bagus hanya menggunakan kamera handphone sudah layak digunakan sebagai konten digital marketing.Kata kunci: disabilitas; foto produk; pemasaran digital
Pemberdayaan Perkumpulan Penyandang Disabilitas Klaten (PPDK) Melalui Branding dan Pemasaran digital untuk Peningkatan Pemasaran Produk Karya Difabel Susilo, Dahlan; Yuliyanto, Arif; Dawami, Angga Kusuma; Ashsidiq, Muhammad Fadhlan Ravi
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 9, No 4 (2025): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v9i4.7068

Abstract

The main problem faced by PWDs called Perkumpulan Penyandang Disabilitas Klaten (PPDK) in Klaten is the limited access to information and marketing opportunities for their products, resulting in the products being known only at the local level. Therefore, training on adequate product photography and the use of digital platforms such as social media and websites are essential to increase the visibility of their products in the global market. This community service aims to increase the empowerment of people with disabilities in Klaten through the application of branding and pemasaran digital strategies in marketing products made by difables. The service method applied includes training on product photography, utilization of cloud servers for data and information management, and pemasaran digital to introduce products made by people with disabilities to the wider community. The results of this service are expected to improve the quality of product photos, expand market reach, and build a strong brand identity for difable products. The success of this training is important to open wider economic opportunities for people with disabilities and increase public awareness about the importance of equality in economic opportunities. In conclusion, pemasaran digital and branding are key to strengthening the position of people with disabilities in a larger and global market
Pelatihan Foto Produk Hasil Karya Anggota Perkumpulan Penyandang Disabilitas Klaten (PPDK) Guna Mendukung Pemasaran Digital Susilo, Dahlan; Yulianto, Arif; Ruswanti, Diyah; Purnama, Christian Roy; Ashsidiq, Muhammad Fadhlan Ravi
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 2 (2025): April 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i2.3624

Abstract

Members of the Klaten Persons with Disabilities Association (PPDK) produce various items but lack experience in product photography for social media marketing. To address this, the training conducted to improve their skills. The product photo training methods were lectures, interactive discussions, hands-on practice, and follow-up mentoring. As a result, participants' scores improved by 13.1%, from an average of 80.75 to 91.33, with the best photo scoring 95.00 using only a mobile phone. This training helps PPDK members create better-quality product photos suitable for digital marketing.Keywords: digital marketing; disability; product photography  Abstrak: Para anggota Perkumpulan Penyandang Disabilitas Klaten (PPDK) memiliki berbagai produk yang sudah dipasarkan di lingkungan sekitar PPDK, namun dalam pemasaran digital melalui media sosial mereka mengalami kendala dalam pengambilan foto produk ala kadarnya. Para pengrajin belum memiliki keterampilan teknik pengambilan foto produk yang memadai. Pelatihan foto produk ini bertujuan untuk meningkatkan pemasaran produk anggota PPDK menjadi solusi yang tepat untuk membekali mereka dengan keterampilan foto produk yang mumpuni. Metode pelatihan foto produk yang digunakan adalah metode ceramah, diskusi interaktif, dan praktik langsung, serta pendampingan pasca pelatihan. Hasil dari pelatihan foto produk terjadi peningkatan 13,1% dari nilai rata-rata 80,75 menjadi rata-rata 91,33. Peserta pelatihan mendapatkan skill pengambilan foto produk yang bagus. Hasil foto produk terbaik mencapai nilai 95,00 dengan teknik pemotretan yang bagus hanya menggunakan kamera handphone sudah layak digunakan sebagai konten digital marketing.Kata kunci: disabilitas; foto produk; pemasaran digital
Co-Authors Angga Kusuma Dawami Arif Yulianto Arif Yuliyanto Dahlan Susilo Purnama, Christian Roy Ruswanti, Diyah