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All Journal JPNM : Jurnal Pustaka Nusantara Multidisiplin Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset dan Inovasi Manajemen
Andi Dwi Wahyuni
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Peningkatan Kompetensi Kader Posyandu dalam Pengukuran Antropometri untuk Meningkatkan Kualitas Data Gizi Anak Makassar Irma Nur Afiah; Rezky Putri Indarwati Abdullah; Andi Dwi Wahyuni
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025): Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v2i1.123

Abstract

Posyandu in Paropo Subdistrict, Makassar City, plays a crucial role in community health services, particularly in child growth monitoring. However, Posyandu cadres face challenges in applying proper anthropometric principles due to limited knowledge and skills in conducting static and dynamic anthropometric measurements. This condition affects the accuracy of children's weight and height data and leads to the lack of follow-up from local authorities in addressing nutritional issues. This Community Service Program (PKM) aims to enhance the competencies of Posyandu cadres in anthropometric measurements through ergonomics-based training. The evaluation results indicate a significant improvement in Posyandu cadres' understanding and skills in performing accurate anthropometric measurements. This competency enhancement contributes to better-quality anthropometric data, which can be utilized as a basis for child health policies. This program is expected to be sustainable with the support of local government to improve community health services.Keywords: Anthropometry, Posyandu cadres, ergonomics, static and dynamic measurement, child health.
Pengembangan Kemasan Produk Menggunakan Metode Quality Function Deployment (Qfd) pada UMKM Cahaya Bawang Goreng Kota Makassar Nur Caya Vidiaastuti Safri; Andi Pawwennati; Andi Dwi Wahyuni
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 2 (2026): May : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i2.1161

Abstract

Kemasan produk memiliki peran penting dalam melindungi kualitas produk sekaligus meningkatkan daya tarik dan nilai jual di pasar. UMKM Cahaya Bawang Goreng di Kota Makassar masih menggunakan kemasan yang belum sepenuhnya memenuhi kebutuhan konsumen, sehingga diperlukan pengembangan desain kemasan yang lebih sesuai dengan preferensi konsumen. Penelitian ini bertujuan untuk merancang desain kemasan produk bawang goreng menggunakan metode Quality Function Deployment (QFD). Metode ini digunakan untuk menerjemahkan kebutuhan dan keinginan konsumen (voice of customer) ke dalam karakteristik teknis desain kemasan. Pengumpulan data dilakukan melalui observasi, wawancara, studi pustaka, dan penyebaran kuesioner kepada 50 responden. Hasil penelitian menunjukkan terdapat 16 atribut kebutuhan konsumen yang telah diuji validitas dan reliabilitasnya. Analisis dilakukan menggunakan House of Quality (HOQ) untuk menentukan prioritas pengembangan desain kemasan. Hasil perancangan menghasilkan desain kemasan berbentuk standing pouch dengan material aluminium foil, dilengkapi laminasi doff, sistem penutup zipper, serta desain visual yang lebih menarik dan informatif. Desain kemasan yang dihasilkan tidak hanya mampu meningkatkan perlindungan terhadap produk bawang goreng, tetapi juga meningkatkan nilai estetika, kepraktisan penggunaan, serta daya tarik produk di pasar. Dengan demikian, metode QFD terbukti efektif dalam merancang desain kemasan yang berorientasi pada kebutuhan konsumen dan mendukung peningkatan daya saing produk UMKM.
Analisis Semiotika Visual dan Strategi Hype Marketing : Studi Kasus Video Kampanye Digital 'Indomie Cabe Ijo Balik Lagi!' terhadap Fenomena Viralitas Bisnis FMCG Suryo Hadi Kusumo; Sayyidah Zulfah; Andi Dwi Wahyuni
Jurnal Riset dan Inovasi Manajemen Vol. 4 No. 3 (2026): Agustus: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v4i3.6653

Abstract

This study aims to investigate the integration between multimedia system engineering and digital marketing management strategies through a semiotic analysis of the viral commercial campaign "Indomie Cabe Ijo balik lagi!on the YouTube platform. Amidst a hypercompetitive attention economy landscape, companies are required to hack the consumer's cognitive system to maintain brand equity and the product life cycle. Utilizing a descriptive qualitative approach based on Roland Barthes' structuralist semiotic theory, this research dissects the technical audiovisual elements of the 30-second video and correlates them with audience sentiment extracted from the digital interaction data corpus. The analysis results indicate that the density of visual engineering—in the form of fast-cut editing, motion graphics manipulation, and urgency siren iconography, which are synchronized with millisecond precision to the high-tempo beats of electronic instruments—is deliberately constructed to lock in viewer cognitive retention. This attention-retention strategy in the initial seconds is proven to successfully manipulate the platform's algorithmic recommendation system, triggering exponential distribution exceeding 44 million views. At the managerial level, the orchestration of these urgency signs operates as a psychological catalyst that successfully amplifies nostalgia marketing strategies into a communal Fear of Missing Out (FOMO) syndrome. In conclusion, the interdisciplinary fusion of visual computational precision and consumer emotion manipulation is empirically proven to radically reduce the Customer Acquisition Cost (CAC) metric, trigger massive organic advocacy engagement, and instantly execute brand revival strategies within the virtual business ecosystem.
Co-Authors Abdullah, Rezky Putri Indarwati Andi Pawwennati Irma Nur Afiah Nur Caya Vidiaastuti Safri Sayyidah Zulfah Suryo Hadi Kusumo