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All Journal Journal of Applied Science, Engineering, Technology, and Education El-Mujtama: Jurnal Pengabdian Masyarakat
Rudiansyah, R.
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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A Bibliometric Exploration of Facebook Marketing Research Trends Using Scopus Database Buamonabot, Irfandi; Susilo, Daniel; Thanos, Guellica Agnesia Claudia; Sam, Toong Hai; Timotius, Elkana; Tammubua, Milcha Handayani; Rudiansyah, R.
Journal of Applied Science, Engineering, Technology, and Education Vol. 6 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci3807

Abstract

Facebook has developed into much more than just a social media platform since its 2004 launch, changing the way businesses engage with their customers and emerging as a powerful player in the field of digital marketing. Due to the increased attention this evolution has received from academia, extensive research has been conducted on a number of Facebook marketing-related topics, such as customer engagement, brand building, and consumer data collection. Using Scopus as a data source, we conducted a bibliometric analysis in this study to thoroughly review the literature on Facebook marketing and identify important trends, hotspots, and areas in need of further research. 133 pertinent publications from 2009 to 2023 were found by our analysis, underscoring Facebook's significance in digital marketing. This study sheds light on several Facebook marketing research themes, including the efficacy of advertising, consumer behavior on social networks, ethics, and privacy. Furthermore, we found that research is scattered worldwide indicating differences in digital marketing connected to society, economy, and culture. Topics such artificial intelligence, cross-cultural marketing, and the consequences of Facebook algorithm modifications still have more to be discovered even with the wealth of studies. This study supports the relevance of Facebook in digital marketing, indicates areas that demand more research for a better knowledge of the successful use of Facebook in marketing strategies, and provides insight for academics and practitioners.
Pentingnya Sertifikasi Halal sebagai Nilai Tambah dan Legalitas Produk Usaha Mikro, Kecil, dan Menengah (UMKM) Laelasari, Eda; Rudiansyah, R.; Saputra, Diva; Ruswandi, Irvan
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 5 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i3.9951

Abstract

The importance of this halal certificate also has a strong legal basis. Based on Law Number 33 of 2014 concerning Halal Product Assurance (JPH), every product that enters, circulates, and is traded in the territory of Indonesia must be halal certified. This regulation is further reinforced through derivative regulations such as Government Regulation Number 31 of 2019, which governs the implementation of the law. The socialization of the halal certification program for UMKM actors is not only focused on the number of socialization participants but more on understanding, awareness, and changes in community behavior. This approach also allows students to provide more targeted assistance, as every UMKM actor has different conditions and needs. The halal certificate for all UMKM products is very important, yet after exploring information related to their knowledge of halal certification, it was found that many UMKM actors still do not understand the importance of halal assurance for their products. The implementation of the halal certificate program was carried out as part of a student community service initiative by IAI Nasional Laa Roiba during a Community Service Program (Kuliah Kerja Nyata) in Bogor Regency. The method used was a qualitative approach with door-to-door techniques and direct interviews. Students conducted interviews with UMKM actors and community leaders, ensuring that the information obtained was more in-depth, accurate, and aligned with the real conditions on the ground. The halal certification socialization activity for UMKM in Tonjong Village on August 25, 2025, ran well and effectively. The results of the activity showed an increase in the knowledge and awareness of UMKM actors regarding the importance of halal certification, from both a religious and economic perspective. The community's response was very positive, marked by high participation, enthusiasm, and several business owners immediately consulting on the registration process.
Co-Authors Buamonabot, Irfandi Daniel Susilo Laelasari, Eda Ruswandi, Irvan Sam, Toong Hai Saputra, Diva Tammubua, Milcha Handayani Thanos, Guellica Agnesia Claudia Timotius, Elkana