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All Journal International Journal of Evaluation and Research in Education (IJERE) Journal of Applied Science, Engineering, Technology, and Education Jurnal Fokus Manajemen Bisnis
Sam, Toong Hai
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences Other

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A Bibliometric Exploration of Facebook Marketing Research Trends Using Scopus Database Buamonabot, Irfandi; Susilo, Daniel; Thanos, Guellica Agnesia Claudia; Sam, Toong Hai; Timotius, Elkana; Tammubua, Milcha Handayani; Rudiansyah, R.
Journal of Applied Science, Engineering, Technology, and Education Vol. 6 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci3807

Abstract

Facebook has developed into much more than just a social media platform since its 2004 launch, changing the way businesses engage with their customers and emerging as a powerful player in the field of digital marketing. Due to the increased attention this evolution has received from academia, extensive research has been conducted on a number of Facebook marketing-related topics, such as customer engagement, brand building, and consumer data collection. Using Scopus as a data source, we conducted a bibliometric analysis in this study to thoroughly review the literature on Facebook marketing and identify important trends, hotspots, and areas in need of further research. 133 pertinent publications from 2009 to 2023 were found by our analysis, underscoring Facebook's significance in digital marketing. This study sheds light on several Facebook marketing research themes, including the efficacy of advertising, consumer behavior on social networks, ethics, and privacy. Furthermore, we found that research is scattered worldwide indicating differences in digital marketing connected to society, economy, and culture. Topics such artificial intelligence, cross-cultural marketing, and the consequences of Facebook algorithm modifications still have more to be discovered even with the wealth of studies. This study supports the relevance of Facebook in digital marketing, indicates areas that demand more research for a better knowledge of the successful use of Facebook in marketing strategies, and provides insight for academics and practitioners.
Transformational leadership and employee efficiency: Mediating role of knowledge sharing Arfianto, Septa Andra; Suhana, Suhana; Pradita, Nungki; Ali, Shujahat; Sam, Toong Hai
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 1 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i1.12509

Abstract

Transformational leadership has been widely recognized for its potential to enhance employee performance. However, the mechanisms through which this influence occurs are not fully understood.This study examines the impact of transformational leadership on employee efficiency, with knowledge sharing as a mediating variable. The research was conducted at Tumbakmas Niagasakti Company, a trading and distribution company in Indonesia. The objective is to determine the extent to which transformational leadership influences employee efficiency and whether knowledge sharing plays a significant role in this relationship. A quantitative approach using a survey questionnaire was employed to collect data from 120 employees. The collected data was analyzed using Partial Least Squares Structural Equation Modelling. The findings reveal that transformational leadership has a positive and significant impact on employee efficiency. Moreover, knowledge sharing was found to partially mediate this relationship, indicating that transformational leaders who foster a culture of knowledge sharing can enhance employee efficiency. The study contributes to the existing literature by providing empirical evidence on the mediating role of knowledge sharing in the relationship between transformational leadership and employee efficiency within an Indonesian context. The implications of these findings for organizations seeking to improve employee performance and organizational effectiveness are discussed.
Integrating generative AI in higher education for lifelong learning Chowdhury, Mozaffar Alam; Sam, Toong Hai; Rana, Md. Sohel; Ali, Khan Sarfaraz; Wong, Whee Yen; Tushar, Hasanuzzaman
International Journal of Evaluation and Research in Education (IJERE) Vol 15, No 2: April 2026
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v15i2.36796

Abstract

This study investigates the impact of generative artificial intelligence (GenAI) on learning outcomes (LO) and lifelong skills (LLS) within higher education, emphasizing ethical considerations. Employing a quantitative approach, data was collected from 180 students via a questionnaire, examining their AI usage in education. Structural equation modeling (SEM) using SmartPLS 4.1.0.9 was used to analyze the relationship between GenAI use, LO, and LLS. Findings reveal that GenAI can enhance LO, personalize learning experiences, and contribute to developing crucial LLS. However, the study highlights the importance of ethical guidelines to prevent academic dishonesty. This research contributes to the existing literature by exploring the link between GenAI use, LO, and the development of LLS. Practically, it demonstrates that ethical GenAI use promotes both LO and LLS among higher education students, aligning with the sustainable development goals (SDGs) of inclusive and equitable quality education and lifelong learning opportunities.
Co-Authors Ali, Khan Sarfaraz Ali, Shujahat Arfianto, Septa Andra Buamonabot, Irfandi Chowdhury, Mozaffar Alam Daniel Susilo Nungki Pradita Rana, Md. Sohel Rudiansyah, R. Suhana Suhana Tammubua, Milcha Handayani Thanos, Guellica Agnesia Claudia Timotius, Elkana Tushar, Hasanuzzaman Wong, Whee Yen