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All Journal Hearty : Jurnal Kesehatan Masyarakat JUKEJ: Jurnal Kesehatan Jompa
Sitepu, Dhea Salsabila Br.
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Health Professions Medicine & Pharmacology Nursing Public Health Veterinary Other

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COMMUNICATION STRATEGY OF THE INDONESIAN RED CROSS ORGANIZATION IN MEDAN CITY IN INCREASING PUBLIC BLOOD DONOR PARTICIPATION Wasiyem, Wasiyem; Sitepu, Dhea Salsabila Br.; Sari, Fhidiana; Wardani, Icha Febi; Syafira, Listi Tri; Friska, Mutia; Saragih, Nazla Novrinda; Rahma, Putri Aulia; Ananda, Riska; Fahny, Vira Zul
HEARTY Vol 13 No 3 (2025): JUNI
Publisher : Fakultas Ilmu Kesehatan, Universitas Ibn Khaldun, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/hearty.v13i3.20159

Abstract

The need for blood in Medan City continues to increase every year, but has not been matched by the level of community participation in voluntary blood donation. This research aims to analyze the communication strategies applied by the Indonesian Red Cross (PMI) Medan City in increasing public awareness and participation in blood donation. This research used a qualitative method with a descriptive approach, which involved in-depth interviews with five informants, consisting of PMI internal parties and the general public. The results showed that PMI Medan City implemented various communication strategies, including persuasive and humanist communication, utilization of social media and conventional media, and the AIDDA model approach (Awareness, Interest, Desire, Decision, Action). In addition, PMI actively collaborates with various parties and emphasizes friendly service to build public trust. Obstacles faced include a lack of public understanding, negative perceptions, and fear of the blood donation process. Effective, educative, and targeted communication strategies are proven to increase public participation and shape PMI's positive image as a humanitarian organization. The findings recommend the importance of innovation and continuous evaluation in communication strategies to address challenges in the field and strengthen the culture of voluntary blood donation.
Analisis Pemanfaatan Layanan BPJS Kesehatan Di UPT Puskesmas Medan Sunggal Tahun 2025 Sitepu, Dhea Salsabila Br.; Lubis, Irwansyah; Wardani, Icha Febi; Aulia, Supangge Tiara; Darus, Nanda Fadilah; Novrinda, Nazla; Salsabila, Mutiara; Cahaya, Fika Ayu
JUKEJ : Jurnal Kesehatan Jompa Vol 4 No 1 (2025): JUKEJ: Jurnal Kesehatan Jompa
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jkj.Vol4.Iss1.1613

Abstract

One of the programs organized by the Indonesian Government is the implementation of the National Health Insurance (JKN) program organized by the Social Security Administering Agency (BPJS). Health centers in the JKN/BPJS system have a major role for BPJS health participants. If the health center services provided are good, more BPJS participants will utilize health services. This study aims to determine how patient knowledge and perceptions are with the utilization of BPJS Health services at the Medan Sunggal Health Center. The type of study used a qualitative approach method with in-depth interviews with one of the Medan Sunggal health center staff. The data collection technique used was a semi-structured in-depth interview and documentation to one of the special staff at the Medan Sunggal Health Center UPT. The results of this study indicate that the Medan Sunggal Health Center has provided the best and most comfortable service in implementing BPJS, this can be seen from the large number of patient visits each month.
Co-Authors Ananda, Riska Aulia, Supangge Tiara Cahaya, Fika Ayu Darus, Nanda Fadilah Fahny, Vira Zul Friska, Mutia Lubis, Irwansyah Novrinda, Nazla Rahma, Putri Aulia Salsabila, Mutiara Saragih, Nazla Novrinda Sari, Fhidiana Syafira, Listi Tri Wardani, Icha Febi Wasiyem, Wasiyem