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All Journal Hearty : Jurnal Kesehatan Masyarakat Jurnal Kesehatan Tambusai
Syafira, Listi Tri
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Dentistry Health Professions Medicine & Pharmacology Nursing Public Health Other

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COMMUNICATION STRATEGY OF THE INDONESIAN RED CROSS ORGANIZATION IN MEDAN CITY IN INCREASING PUBLIC BLOOD DONOR PARTICIPATION Wasiyem, Wasiyem; Sitepu, Dhea Salsabila Br.; Sari, Fhidiana; Wardani, Icha Febi; Syafira, Listi Tri; Friska, Mutia; Saragih, Nazla Novrinda; Rahma, Putri Aulia; Ananda, Riska; Fahny, Vira Zul
HEARTY Vol 13 No 3 (2025): JUNI
Publisher : Fakultas Ilmu Kesehatan, Universitas Ibn Khaldun, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/hearty.v13i3.20159

Abstract

The need for blood in Medan City continues to increase every year, but has not been matched by the level of community participation in voluntary blood donation. This research aims to analyze the communication strategies applied by the Indonesian Red Cross (PMI) Medan City in increasing public awareness and participation in blood donation. This research used a qualitative method with a descriptive approach, which involved in-depth interviews with five informants, consisting of PMI internal parties and the general public. The results showed that PMI Medan City implemented various communication strategies, including persuasive and humanist communication, utilization of social media and conventional media, and the AIDDA model approach (Awareness, Interest, Desire, Decision, Action). In addition, PMI actively collaborates with various parties and emphasizes friendly service to build public trust. Obstacles faced include a lack of public understanding, negative perceptions, and fear of the blood donation process. Effective, educative, and targeted communication strategies are proven to increase public participation and shape PMI's positive image as a humanitarian organization. The findings recommend the importance of innovation and continuous evaluation in communication strategies to address challenges in the field and strengthen the culture of voluntary blood donation.
PENGARUH GAYA KEPEMIMPINAN TERHADAP MOTIVASI DAN KINERJA TENAGA KESEHATAN DI RUMAH SAKIT UMUM HIDAYAH Putri, Deviani Arianti; Br.Sitepu, Dhea Salsabila; As Shofa, Fathi Farahat; Fathimah, Hafizah Siti; Syafira, Listi Tri; Sirait, Nabila Azkiyah; Jannah, Raudhatul; Ananda, Riska; Zahra, Nurul; Agustina, Dewi
Jurnal Kesehatan Tambusai Vol. 5 No. 4 (2024): DESEMBER 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jkt.v5i4.37450

Abstract

Gaya memimpin dan memengaruhi orang lain dengan gaya kepemimpinan adalah dengan memberikan motivasi kepada para pengikut. Kepemimpinan gaya merupakan tingkah laku spesial seorang pemimpin ketika memengaruhi anggotanya. Penelitian ini ingin melihat bagaimana gaya kepemimpinan dapat memengaruhi motivasi dan kinerja tenaga kesehatan di Rumah Sakit Umum Hidayah. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan deskriptif. Teknik pengumpulan datanya menggunakan teknik non probability sampling. Data di kumpulkan melalui pengisian Kuisioner oleh 40 tenaga kesehatan di RSU hidayah . Hasil menunjukkan bahwa tingkat pendidikan berpengaruh positif terhadap motivasi dan kinerja, di mana individu dengan pendidikan tinggi cenderung lebih produktif dan adaptif dalam menyelesaikan tugas. Kategori motivasi kerja berdasarkan pilihan responden adalah tinggi (40%), sedang (35%), dan rendah (25%). 30 responden melaporkan memiliki kinerja yang baik dalam pekerjaannya, yaitu 75% dari total responden. Diperlukan sistem penghargaan dan lingkungan kerja yang inklusif untuk meningkatkan semangat dan dedikasi pegawai dalam menjalankan tugas.
Co-Authors Ananda, Riska As Shofa, Fathi Farahat Br.Sitepu, Dhea Salsabila Dewi Agustina Fahny, Vira Zul Fathimah, Hafizah Siti Friska, Mutia Putri, Deviani Arianti Rahma, Putri Aulia Raudhatul Jannah Saragih, Nazla Novrinda Sari, Fhidiana Sirait, Nabila Azkiyah Sitepu, Dhea Salsabila Br. Wardani, Icha Febi Wasiyem, Wasiyem Zahra, Nurul