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The Influence of Financial Literacy and Income on the Decision to Invest in Islamic Stocks Galang Kalifat Ekanagara; Novi Puspitasari; Akhmad Munir
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.32

Abstract

The capital market plays a significant role in a country's economy as a meeting place between those in need of capital and those who have capital for investment. However, good financial literacy and income factors influence investment decisions. Data shows an increase in the number of investors in the capital market, but low levels of financial literacy, particularly among young investors, remain a challenge. This research utilizes the Planned Behavior Theory (PBT) to understand the factors that influence investment decisions, while also highlighting the growing interest in Shariah-based investments. For students, financial literacy and income have a significant impact on their investment decisions. The research findings indicate that improving financial literacy and income management can assist individuals in making better investment decisions and enhancing their financial well-being.
Efektivitas Penggunaan Fitur Facebook Advertising dalam Meningkatan Penjualan Produk Jilbab Kartiah, Desty Dwi Saputri; Purnamie Titisari; Akhmad Munir
IJABAH Vol. 3 No. 1 (2025): IJABAH
Publisher : UPT Penerbitan Universitas Jember

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Abstract

This study aims to determine the effectiveness of using Facebook advertising features in increasing sales of jilbab products at Alwani Nusantara Production House, Nangkaan District, Bondowoso Regency. The method used is qualitative analysis with a case study approach. The research data comes from primary data obtained through interviews, observations, and documentation, while secondary data is obtained from documents, journals, and websites relevant to the research. The results show that the use of Facebook advertising still has the potential to increase sales, despite a decline in sales data from 2022 to 2024. Factors such as ad duration and content quality significantly influence consumer interest and purchasing decisions. This research recommends that Alwani Nusantara explore other promotional media to optimize their marketing strategy.