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The Influence Of Sales Funnel Marketing On Brand Awareness Through Social Media Influencers Wiraguna, Rayie Tariaranie; Dini Aulia
International Journal of Applied Management and Business Vol. 2 No. 1 (2024)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v2i1.691

Purpose – This research aims to examine more deeply how sales funnel marketing can influence brand awareness trough social media influencers and develop marketing management knowledge on this topic.. Methodology/approach –The method used in this research is a quantitative method with path analysis using the Smart PLS 4 application. The data measurement technique in this study uses a likert scale range from strongly agree 5 to strongly disagree 1. The subject of this research are followers of the @erigostore Instagram account as many as 132 respondent male or female with age 18-45 years. Findings –The result showed that the use of sales funnel marketing in increasing brand awareness had a moderate effect as the structural level (f-square = 0.197). The use of influencers is able to marketing on brand awareness with a path coefficient (0.264) and o-value (0.000 < 0.05). as the structural level, the mediating role of influencers is classified as a moderate mediating effect (upsilon-v = 0.75). Novelty/value – There are still few previous studies that directly connect these 3 variables by adding influencers. In isnaini et al (2022) it is explained that sales funnel marketing has an effect on increasing brand awareness, but a lead magnet or bait is needed. Previous research was studied in companies engaged in services, while this research is in the fashion industry.

PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS ETNOMATEMATIKA MENGGUNAKAN MODEL RME UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS SISWA KELAS V SD Landong, Ahmad; Kintan Muthia Suci; Asya Afrida; Dini Aulia; Indah Sekar Wangi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02` (2025): Volume 10 No. 2 Juni 2024 In Built
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02`.25927

This study aims to develop a mathematics learning media based on ethnomathematics using the Realistic Mathematics Education (RME) approach, integrating the local culture of the Bagas Godang traditional house. The research employed a Research and Development (R&D) method using the ADDIE model, which consists of five stages: analysis, design, development, implementation, and evaluation. The research subjects were fifth-grade students at SD IT Riadhul Habibi. The results indicate that the developed media is valid based on evaluations by media experts, material experts, and test item experts, and received positive responses from both teachers and students. Furthermore, the media effectivelyenhanced students' critical thinking skills, as evidenced by significant improvements in pretest and posttest scores, with high N-Gain values. Incorporating local cultural elements into the learning media made mathematics learning more contextual, meaningful, and engaging. However, some limitations remain, such as the lack of written educational information and the absence of usage guidelines. Therefore, further development is recommended to refine the media and expand its application across more diverse educational settings.

PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS ETNOMATEMATICA MENGGUNAKAN MODEL RME UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS SISWA KELAS V SD Ahmad landong; Kintan Muthia Suci; Asya Afrida; Dini Aulia; Indah Sekar Wangi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.30385

This study aims to develop a mathematics learning media based onethnomathematics using the Realistic Mathematics Education (RME) approach,integrating the local culture of the Bagas Godang traditional house. The researchemployed a Research and Development (R&D) method using the ADDIE model,which consists of five stages: analysis, design, development, implementation, andevaluation. The research subjects were fifth-grade students at SD IT Riadhul Habibi.The results indicate that the developed media is valid based on evaluations bymedia experts, material experts, and test item experts, and received positiveresponses from both teachers and students. Furthermore, the media effectivelyenhanced students' critical thinking skills, as evidenced by significant improvementsin pretest and posttest scores, with high N-Gain values. Incorporating local culturalelements into the learning media made mathematics learning more contextual,meaningful, and engaging. However, some limitations remain, such as the lack ofwritten educational information and the absence of usage guidelines. Therefore,further development is recommended to refine the media and expand its applicationacross more diverse educational settings.

Faktor-Faktor yang Mempengaruhi Kepatuhan Wajib Pajak Kendaraan Bermotor di Kota Batam Dini Aulia; Mortisor Afrizal Purba
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1765

Indonesia, a developing nation, has undertaken extensive development efforts across all sectors to foster a prosperous and thriving community. The tax sector is one of the primary sources of government funds. When we hear the term "tax," many of us automatically perceive it as a substantial extra responsibility during ongoing economic challenges that are progressively worsening. This study employs quantitative research methods to analyse numerical data and utilise statistical tests to examine the correlation, influence, or effect of independent variables on the dependent variable, specifically in connection to taxpayer compliance. The population for this study comprises all individuals who are enrolled as taxpayers at the SAMSAT Batam Joint Office in 2023, with a total of 959,218 taxpayers. The research findings indicate a significant result from the t-test, with a calculated value of 2.717 exceeding the critical value of 1.985 from the t-table. The significance value of the Motor Vehicle Taxpayer Compliance variable is 0.000, which is below the threshold of 0.05. The tax whitening programme variable has a considerable impact on the compliance of motor vehicle taxpayers. The t-test findings indicate a significant value of 5.088, which is greater than the t-table value of 1.985. The significance value of the Transfer of Name Duty Exemption is 2.717, which is greater than the threshold of 0.05. The t-test findings indicate a significant value of 3.072, which is greater than the t-table value of 1.985. The p-value for socialisation is 0.003, which is below than the significance level of 0.05. The t test findings indicate a significant level of 0.05 or 5%. The degrees of freedom (df1) for the numerator is 3 (number of variables minus 1), and the degrees of freedom (df2) for the denominator is 96 (total data number of variables minus df1 minus 1). The findings from the f-table are 2.70. The results indicate that there is a significant influence of the Tax Whitening Programme, Exemption from Transfer of Name Fees, and Socialisation on Motor Vehicle Taxpayer Compliance. This is evident from the f-count value of 29,673, which is greater than the f-table value of 2.70.

Aktualisasi Nilai-Nilai Pancasila Sila Ke 2 Dalam Upaya Membangun Sikap Adil dan Beradab di Sekolah Dasar Negri Cinunuk 3 Bandung Syahwa Aulia Fasha; Nayla Azizah; Dini Aulia; Bilqis Ayu Sabrina; Robby Ahmad Maulidi; Afwan Moehtaram; Fauzan Fakhrurozi Kurniawan; Rofi Riyadhoh; Siti Sofiah; Dian Herdiana; Zahra Amelia Bachtiar
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 9 (2025): December 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17963665

This study discusses the implementation of the second principle of Pancasila, “Just and Civilized Humanity,” in the daily activities of 4th- and 5th-grade students at SDN Cinunuk 3. Using a qualitative method through case studies and direct observation, this research explores students’ understanding and practice of humanitarian values, fairness, and civility in their interactions with peers, teachers, and the school environment. The findings show that although students have received instruction on Pancasila, there remains a gap between their conceptual understanding and its application in daily behavior. These results suggest the need to strengthen character education and implement more effective Pancasila learning methods at the elementary school level.

Aktualisasi Nilai-Nilai Pancasila Sila Ke 2 Dalam Upaya Membangun Sikap Adil dan Beradab di Sekolah Dasar Negri Cinunuk 3 Bandung Syahwa Aulia Fasha; Nayla Azizah; Dini Aulia; Bilqis Ayu Sabrina; Robby Ahmad Maulidi; Afwan Moehtaram; Fauzan Fakhrurozi Kurniawan; Rofi Riyadhoh; Siti Sofiah; Dian Herdiana; Zahra Amelia Bachtiar
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 9 (2025): December 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17963665

This study discusses the implementation of the second principle of Pancasila, “Just and Civilized Humanity,” in the daily activities of 4th- and 5th-grade students at SDN Cinunuk 3. Using a qualitative method through case studies and direct observation, this research explores students’ understanding and practice of humanitarian values, fairness, and civility in their interactions with peers, teachers, and the school environment. The findings show that although students have received instruction on Pancasila, there remains a gap between their conceptual understanding and its application in daily behavior. These results suggest the need to strengthen character education and implement more effective Pancasila learning methods at the elementary school level.

PENGARUH PEMBELAJARAN KONTEKSTUAL TERHADAP MOTIVASI BELAJAR MATEMATIKA SISWA KELAS TINGGI SD Dini Aulia; Naila Anjani; Nuru Azkia; Nayla Andella Septiani; Selvi Sri Kartika; Zahra Salsabila; Najwa Atsila Meilani; Siti Rahayu; Nia Rahmadhani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.50856

This study aims to determine the effect of contextual learning on the mathematics learning motivation of upper-grade elementary school students. Contextual learning is an approach that connects learning materials with daily life so that students can more easily understand the concepts being taught. This study used a quantitative approach with an experimental method. Data collection techniques were carried out through observation, questionnaires, and documentation. The results showed that the implementation of contextual learning was able to increase students’ motivation in learning mathematics, indicated by increased activeness, interest, and enthusiasm in participating in the learning process. In addition, students found it easier to understand the material because learning was related to real-life experiences. Therefore, contextual learning can be an effective alternative learning approach to improve the mathematics learning motivation of upper-grade elementary school students.

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