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p-Index From 2020 - 2025
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All Journal International Journal of Accounting, Management, and Economics Research : Ijamer
Muhammad Tata Rizky Setyo Utomo
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Economics, Econometrics & Finance Social Sciences Other

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Digital Fatigue: Assessing Burnout In The Virtual Offices Era (Sandwich Generation Viewpoint) Tito Wira Eka Suryawijaya; Muhammad Tata Rizky Setyo Utomo; Kusni Ingsih
Jurnal Telekomunikasi dan Informatika Lbh. 1 Àir. 2 (2023): December : International Journal Of Accounting, Management, And Economics Rese
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v1i2.15

Abstract

The perspective of the majority of individuals reflects the view that working from home is actually more tiring compared to the experience of working face-to-face. WFH workers are often faced with difficulties in managing and optimizing the use of their time, even though they are physically at home. This research aims to conduct an in-depth evaluation of the impacts that influence digital fatigue experienced by workers in the virtual office era, especially those with Sandwich Generation status. Quantitative methods with the SEM-PLS approach were used with a census sample of 582 respondents. The findings indicate that the digital fatigue experienced by the Sandwich Generation is not influenced by work pressure. This research makes a contribution by placing a focus on sandwich generation workers. This creates novelty because it brings a specific dimension of the sandwich generation into the virtual office context.
Blue-Marketing Strategy: The Opportunities and Challenges of Big Data Integration in Coastal MSMEs Tito Wira Eka Suryawijaya; Muhammad Tata Rizky Setyo Utomo; Peter S. Fader; Febrianur Ibnu Fitroh Sukono Putra; Azna Abrory Wardana; Mochammad Eric Suryakencana Wibowo
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.27

Abstract

Changing times leading to digitalization have brought about profound changes in a number of industrial sectors, including maritime and fisheries. Micro, small and medium enterprises (MSMEs) in this sector face significant sales challenges, especially amidst post-pandemic market turmoil. This research objective understands how big data systems work in order to increase marketing efficiency in the marine and fisheries business sector. By detailing the digitization process and application of big data in this context, this research will provide a clearer picture of how marine and fisheries MSMEs can utilize technology to improve their marketing performance. This research was conducted using a quantitative approach. Aims to understand the influence of the application of big data on the marketing efficiency of marine and fisheries MSMEs. The research population involved more than 5000 MSME players, with a sample of 210 respondents selected using the purposive sampling method. The main research instrument is a questionnaire. These findings show that the implementation of the Blue-Marketing Strategy in marine and fisheries MSMEs has proven to have a positive impact on sales growth, brand awareness and customer retention, with an emphasis on sustainability as the main factor for increasing marketing effectiveness through empowering consumers in making sustainable choices. The research proposes a new concept regarding responsiveness to market dynamics, especially through implementationBlue-Marketing Strategy, as an innovative approach to dealing with changes in the post-pandemic market. Meanwhile, the integration of Marketing Strategy into the Blue Economy is considered a significant step that not only creates new marketing opportunities but also supports the sustainability of the marine ecosystem and the growth of the Blue Economy sector as a whole.
Co-Authors Azna Abrory Wardana Febrianur Ibnu Fitroh Sukono Putra Kusni Ingsih Mochammad Eric Suryakencana Wibowo Peter S. Fader Tito Wira Eka Suryawijaya