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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Akuntansi Kesatuan IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Gizi Ilmiah
Saehu, Muh. Syaiful
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Public Health Social Sciences

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Hubungan Pengetahuan Ibu Dalam Memberikan MP-ASI dengan Kejadian Diare pada Balita Usia 6-24 Bulan di Puskesmas Iwoimendaa Dasmia, Dasmia; Saehu, Muh. Syaiful; Romantika, I Wayan
Jurnal Gizi Ilmiah Vol 10 No 2 (2023): Jurnal Gizi Ilmiah
Publisher : Sekolah Tinggi Ilmu Kesehatan Karya Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46233/jgi.v10i2.1030

Abstract

Diarrhea is a crucial child problem in the world, which is the cause of around 8% of all deaths of children under 5 years. Many factors are thought to be the cause of diarrhea, one of which is the provision of inappropriate complementary foods. Related to this, mother's knowledge is an important factor in the process of giving complementary breastfeeding. The purpose of this study was to determine the relationship between mother's knowledge in giving complementary breastfeeding and the incidence of diarrhea in toddlers aged 6-24 months at the Iwoimendaa Health Center. This study used a cross-sectional study design with a total sample of 30 mothers of toddlers aged 6-24 months. The research data were analyzed using the fisher's exact test. The research results show that the p-value = 0.467 > α means that there is no relationship between the mother's knowledge in giving complementary breastfeeding and the incidence of diarrhea in toddlers aged 6-24 months at the Iwoimendaa primary health care.
Factors affecting online purchase intention of handcraft products: moderation of lifestyle Triyono, Triyono; Susanto, Moh. Rusnoto; Barriyah, Insanul Qisti; Sofyan, Yayan; Saehu, Muh. Syaiful
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2446

Abstract

Purpose – This study aims to analyze the influence of digital marketing, brand image, and product variety on online purchase intentions of handicraft products moderated by lifestyle. Method – This study uses a quantitative method and a causally associative approach. Customers who made purchases of handcraft products in PT. Indo Risakti was the population in this study. The research sample comprised 155 respondents, measured using the Hair et al. approach and the purposive sampling technique. The survey method is used in data collection by providing online questionnaires to respondents to fill out. The data analysis technique used partial least squares-structural equality modeling (PLS-SEM) with SmartPLS as a statistical tool. Findings – The research findings show that brand image and lifestyle positively affect the interest in buying handicraft products online. In contrast, digital marketing and product variants do not affect the interest in buying handicraft products online. Lifestyle can strengthen the influence of digital marketing, brand image, and product variations on the interest in buying handicraft products online. Implications – Theoretically, this research has implications for enriching scientific literature on consumer behavior in online shopping, especially for handicraft products. Practically, it can guide business actors to develop more effective marketing strategies. Market segmentation based on lifestyle can help businesses target more appropriate and relevant consumers.
THE INFLUENCE OF EXPERIENTIAL MARKETING, SATISFACTION ON CUSTOMER LOYALTY: A STUDY ON THE HOTEL INDUSTRY IN INDONESIA Saehu, Muh. Syaiful; Efendi, Bahtiar; Wibowo, Teguh Setiawan; Nugraha, Aat Ruchiat
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11654

Abstract

This quantitative research investigates the relationship between Experiential Marketing (X1), Satisfaction (X2), and Customer Loyalty (Y) in the hotel industry. Data was collected through a questionnaire via goggle form with questions and statements related to the third variable. The research sample was selected based on hotels with a -+ 4 star rating. The data analysis method used multiple linear regression, T test, and F test using SPSS software. The research results revealed: 1). Experiential Marketing (X1) and Satisfaction (X2) have a significant positive influence on Customer Loyalty (Y) in multiple linear regression analysis. 2). The T test shows that both X1 and X2 separately have a significant effect on Customer Loyalty with the appropriate level of significance. 3). The results of the F test state that X1 and X2 together have a significant effect on Customer Loyalty. This research underscores the importance of creating engaging experiences for customers and ensuring their satisfaction to maintain and increase customer loyalty in the hotel industry. The implications of this research strengthen the role of these two variables in competition in the hotel industry and customer retention strategies.
Evaluating the Effectiveness of Corporate Governance Mechanisms in Mitigating Earnings Management: A Literature-Based Review Dharmawati, Tuti; Hasbudin; Saehu, Muh. Syaiful; Setiawan, Muh. Azdar; Pryangan, Wulandari
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 5 (2025): JIAKES Edisi Oktober 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i5.4186

Abstract

Earnings management remains a critical challenge for corporations, making strong corporate governance essential to ensure financial transparency and accountability. Grounded in Agency Theory, which posits that independent monitoring mechanisms can mitigate conflicts of interest between management and shareholders, this study examines the connection between audit committee independence and earnings management in publicly traded corporations. The study uses secondary data from scholarly publications, journals, and reports as part of a literature review that takes a qualitative approach. The important significance of independent oversight in improving the accuracy and integrity of financial statements is shown by key findings that show a decrease in earnings management is linked to a higher degree of audit committee independence. The article explains how independent audit committees help prevent financial reporting manipulations by reducing conflicts of interest and guaranteeing efficient oversight. These results highlight how crucial it is to improve corporate governance frameworks, especially in developing nations like Indonesia, where family ownership frequently compromises audit committee independence. The findings provide practical insights for regulators and policymakers to strengthen governance codes promoting audit committee independence, while offering guidance for corporate practitioners to enhance oversight effectiveness and financial reporting quality.
PENINGKATAN LOYALITAS PELANGGAN MELALUI PERCEIVED VALUE DENGAN SWITCHING COSTS SEBAGAI VARIABEL MODERASI Saehu, Muh. Syaiful; Suhendar, Suhendar; Efendi, Bahtiar; Sucandrawati, Ni Luh Ketut Ayu Sudha; Maulana, Ayi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11333

Abstract

Era perkembangan zaman begitu kompleks dan semakin kuatnya dunia bisnis membuat setiap perusahaan harus mampu mengelola hubungan dengan pelanggan dan meningkatkan daya saing perusahaan di pasar yang kompetitif melalui hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Penelitian ini bertujuan untuk mengkaji hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Metode penelitian ini adalah kuantitatif dengan sampel penelitian sebanyak 100 pelanggan dengan teknik pengumpul data dengan kuesioner melalui google form. Kuesioner yang digunakan sudah dilakukan uji validitas dan reliabilitas. Data yang terkumpul di analisis dengan uji asumsi klsik dan uji regresi dan uji sobel dengan microsoft excel dan SPSS versi. 26. Hasil penelitian ini menunjukan bahwa 1) Perceived value memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan dan 2) Switching Costs memoderasi pengaruh Perceived Value terhadap loyalitas pelanggan.
PENGARUH PEMASARAN BERBASIS ISU SOSIAL TERHADAP CITRA PERUSAHAAN DAN PENJUALAN PRODUK: STUDI PADA PELAKU UMKM DI INDONESIA Saehu, Muh. Syaiful; Setianti, Yanti; Wibowo, Teguh Setiawan; Plamularso, Eigis Yani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11650

Abstract

This study examines the relationship between social issues and brand image, and its impact on customer loyalty. Regression analysis was used to analyze the data collected in this research. The primary finding is that social issues have a significant positive influence on brand image. The results of the regression analysis show that social issue-based marketing can help strengthen a company's brand image. The importance of social issues in marketing is further supported by significant results from the partial T-test. While the direct impact on customer loyalty is not tested directly, improving the brand image through social issues has the potential to influence customer behavior. In conclusion, social issue-based marketing is an effective strategy for enhancing brand image and can contribute to customer loyalty. Companies that implement these practices wisely can achieve their business goals while making a positive impact on society and the environment.
Co-Authors Aat Ruchiat Nugraha Bahtiar Efendi Barriyah, Insanul Qisti Dasmia, Dasmia Dharmawati, Tuti Hasbudin Maulana, Ayi Plamularso, Eigis Yani Pryangan, Wulandari Romantika, I Wayan Setiawan, Muh. Azdar Sucandrawati, Ni Luh Ketut Ayu Sudha Suhendar Suhendar, Suhendar Susanto, Moh. Rusnoto Triyono Triyono Wibowo, Teguh Setiawan Yanti Setianti YAYAN SOFYAN