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All Journal Jurnal Ilmiah Edunomika (JIE) Journal of Digital Community Services
Maulana, Ayi
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Inovasi Desa Berbasis Kearifan Lokal: Tinjauan Literatur terhadap Praktik Terbaik di Indonesia Kapisa, Redi Yana; Maulana, Ayi; Sukirman, Ria Fidriyanti
Journal of Digital Community Services Vol. 2 No. 2 (2025): July
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/dcs.v2i2.32

Abstract

Village innovation based on local wisdom is a strategic approach to strengthening sustainable rural development. This study aims to identify best practices from various regions in Indonesia that have successfully implemented innovations by leveraging cultural values, traditional knowledge, and active community participation. The research adopts a literature review method based on scientific publications from the past ten years. The findings show that the success of village innovation is largely influenced by community engagement, inclusive leadership, and multi-sector collaboration. The documented innovations include the development of local flagship products, public services through village-owned enterprises (BUMDesa), and the revitalization of traditional food. These findings are synthesized into a conceptual model that illustrates the innovation cycle, starting from local wisdom as the idea source to the resulting social and economic impacts. This model is expected to serve as a framework for community service programs and can be replicated according to each village’s context. The study also highlights key challenges such as limited human resources and digital infrastructure. Therefore, systematic documentation and village capacity-building are strategic steps to promote broader and more sustainable innovation replication.
PENINGKATAN LOYALITAS PELANGGAN MELALUI PERCEIVED VALUE DENGAN SWITCHING COSTS SEBAGAI VARIABEL MODERASI Saehu, Muh. Syaiful; Suhendar, Suhendar; Efendi, Bahtiar; Sucandrawati, Ni Luh Ketut Ayu Sudha; Maulana, Ayi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11333

Abstract

Era perkembangan zaman begitu kompleks dan semakin kuatnya dunia bisnis membuat setiap perusahaan harus mampu mengelola hubungan dengan pelanggan dan meningkatkan daya saing perusahaan di pasar yang kompetitif melalui hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Penelitian ini bertujuan untuk mengkaji hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Metode penelitian ini adalah kuantitatif dengan sampel penelitian sebanyak 100 pelanggan dengan teknik pengumpul data dengan kuesioner melalui google form. Kuesioner yang digunakan sudah dilakukan uji validitas dan reliabilitas. Data yang terkumpul di analisis dengan uji asumsi klsik dan uji regresi dan uji sobel dengan microsoft excel dan SPSS versi. 26. Hasil penelitian ini menunjukan bahwa 1) Perceived value memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan dan 2) Switching Costs memoderasi pengaruh Perceived Value terhadap loyalitas pelanggan.
Co-Authors Bahtiar Efendi Kapisa, Redi Yana Saehu, Muh. Syaiful Sucandrawati, Ni Luh Ketut Ayu Sudha Suhendar Suhendar, Suhendar Sukirman, Ria Fidriyanti