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Pendampingan pemasaran digital melalui penggunaan digitalisasi koperasi bagi pemilik UMKM di Desa Kalisidi Dorojatun Prihandono; Irnin Miladdyan Airyq; Angga Pandu Wijaya; Rini Setyo Witiastuti; Nurul Kamilia
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32471

Abstract

Abstrak Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kalisidi dalam bidang pemasaran digital sebagai bagian dari upaya mendukung pencapaian Sustainable Development Goals (SDGs) di tingkat desa. Masalah utama yang dihadapi UMKM setempat adalah keterbatasan dalam mengakses teknologi digital, rendahnya literasi digital, serta kurangnya pemahaman mengenai strategi pemasaran modern. Kegiatan pengabdian dilakukan dengan bentuk pemaparan materi dan group coaching yang melibatkan 44 pelaku UMKM, dengan fokus pada teknik branding, pemanfaatan media sosial, serta penggunaan aplikasi koperasi digital sebagai platform promosi bersama. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman dan keterampilan dalam mengembangkan strategi pemasaran digital serta mampu menggunakan aplikasi koperasi digital secara mandiri. Kegiatan ini juga menekankan pentingnya aspek peningkatan literasi digital dan penguatan infrastruktur desa untuk meningkatkan keberlanjutan UMKM melalui pemasaran digital. Pengabdian ini menekankan pentingnya sinergi serta kolaborasi antar pelaku UMKM dan mitra eksternal untuk mewujudkan ekosistem ekonomi desa yang inklusif dan berkelanjutan. Kata kunci: UMKM; pemasaran digital; koperasi digital; SDGs Desa. Abstract This community engagement initiative aims to build the digital marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Kalisidi Village as part of broader efforts to advance the Sustainable Development Goals (SDGs) at the village level. Local MSMEs face key challenges, including limited access to digital technologies, low digital literacy, and a lack of familiarity with contemporary marketing strategies. The program was delivered through a combination of instructional sessions and group coaching involving 44 MSME participants, with a focus on branding, effective use of social media, and the adoption of a digital cooperative platform for collective promotion. The results show that participants improved their understanding and skills in digital marketing and demonstrated the ability to use the digital cooperative application independently. The program also emphasizes the importance of enhancing digital literacy and strengthening rural infrastructure to support the long-term sustainability of MSMEs through digital channels. Furthermore, it highlights the critical role of collaboration between MSMEs and external partners in fostering an inclusive and resilient local economic ecosystem. Keywords: MSMEs; digital marketing; digital cooperatives; rural SDGs.
Peran Arus Kas Aktivitas Operasi dalam Memperkuat Hubungan ESG dan Kinerja Perusahaan Meilani Intan Pertiwi; Ardhana Reswari Hasna Pratista; Irnin Miladdyan Airyq; Kholidil Amin
Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan Vol. 6 No. 1 (2025): Juni
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/iakp.v6.i1.494

Abstract

This study delves into the role of environmental, social, and government (ESG) in company performance. In addition, this study also examines the role of operational cash flow in strengthening the relationship between ESG and company performance. Based on the results of previous research, operational cash flow is strong capital for companies before making long-term investments in ESG. This research model was tested using multiple regression analysis with qualitative data. The sample of this study was companies from all sectors in Indonesia in the 2020-2024 period, using the purposive sampling method. The number of samples obtained in this study was 263 observations. The results of this study are that social responsibility and governance practices affect company performance. Operational cash flow strengthens the relationship between environmental impact and company performance. This finding indicates that environmental impact in Indonesia does not affect company performance because it does not have strict regulatory pressure. However, environmental impact will significantly affect company performance if the company's operational cash flow is substantial.
KEPUASAN KERJA DOSEN: PERAN BEBAN KERJA, STRES KERJA, DAN PENGALAMAN KERJA SEBAGAI MODERATOR Hasan Masa; Irnin Miladdyan Airyq
PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Vol. 6 No. 4 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/paedagogy.v6i4.15970

Abstract

ABSTRACT The increasingly complex demands of the higher education tridharma frequently trigger dynamic psychological pressures and work evaluations among lecturers; however, the mechanisms explaining these relationships continue to show inconsistent findings, particularly regarding how tenure or individual work experience differentiates the impacts of various types of workload. To address this research gap, this study aims to analyze the effects of workload and job stress on lecturers' job satisfaction and to examine work experience as a moderating variable in both relationships, using the Job Demands-Resources (JD-R) Theory as a theoretical framework. A quantitative approach with a cross-sectional design was employed, involving 148 lecturers at Universitas Negeri Semarang (UNNES) selected through proportionate stratified random sampling. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0 by evaluating the measurement model, structural model, and moderation effects. The results indicate that workload has a positive and significant effect on job satisfaction (β = 0.272; p = 0.002), whereas job stress has a negative and significant effect (β = −0.384; p < 0.001). Work experience does not moderate the relationship between workload and job satisfaction (β = 0.031; p = 0.702), but it significantly moderates the relationship between job stress and job satisfaction (β = 0.198; p = 0.026), indicating an attenuation of the negative relationship. These findings provide additional evidence that the role of work experience within the JD-R framework is not uniform across different work relationships. Practically, higher education institutions need to strengthen stress management, professional support, mentoring, and workload allocation that is proportional to lecturers' capacities. ABSTRAK Tuntutan tridarma perguruan tinggi yang semakin kompleks kerap memicu dinamika tekanan psikologis dan evaluasi kerja dosen, namun mekanisme yang menjelaskan keterkaitan tersebut masih memperlihatkan inkonsistensi temuan, khususnya terkait bagaimana tenure atau masa kerja individu membedakan dampak dari berbagai jenis beban pekerjaan. Guna mengisi celah penelitian tersebut, penelitian ini bertujuan menganalisis pengaruh beban kerja dan stres kerja terhadap kepuasan kerja dosen serta menguji pengalaman kerja sebagai variabel moderasi pada kedua hubungan tersebut dengan menggunakan Job Demands-Resources (JD-R) Theory sebagai landasan teoretis. Penelitian menggunakan pendekatan kuantitatif dengan desain cross-sectional yang melibatkan 148 dosen Universitas Negeri Semarang (UNNES) yang dipilih melalui proportionate stratified random sampling. Data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0 dengan pengujian model pengukuran, model struktural, dan efek moderasi. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh positif dan signifikan terhadap kepuasan kerja (β = 0,272; p = 0,002), sedangkan stres kerja berpengaruh negatif dan signifikan (β = −0,384; p < 0,001). Pengalaman kerja tidak memoderasi hubungan beban kerja dengan kepuasan kerja (β = 0,031; p = 0,702), tetapi secara signifikan memoderasi hubungan stres kerja dengan kepuasan kerja (β = 0,198; p = 0,026), yang mengarah pada pelemahan hubungan negatif tersebut. Temuan ini memberikan bukti tambahan bahwa peran pengalaman kerja dalam kerangka JD-R tidak seragam pada setiap hubungan kerja. Secara praktis, perguruan tinggi perlu memperkuat pengelolaan stres, dukungan profesional, mentoring, dan pengaturan beban kerja secara proporsional.