Articles
<![CDATA[Examining Rumor Dissemination and Information Equivocality in Social Media Behavior ]]>
<![CDATA[Angga Pandu Wijaya]]>;
<![CDATA[Widya Prananta]]>;
<![CDATA[Bogy Febriatmoko]]>
<![CDATA[ ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication ]]>
Publisher : <![CDATA[Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo ]]>
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DOI: 10.21111/ejoc.v8i1.9445
<![CDATA[This research aims to analyze the impact of rumor dissemination and information equivocality on discontinuance behavior when influencers face negative rumors. As an influencer's follower count decreases, their credibility weakens, thereby reducing the effectiveness of product representation through brand ambassadors. The study adopted a quantitative approach with a purposive sampling criteria, comprising a total sample size of 191 participants. The test results indicate that rumor dissemination does not significantly affect social media fatigue, while information equivocality does influence it. Additionally, the study demonstrates a positive association between rumor dissemination, information equivocality, and discontinuance behavior. Social media fatigue does not mediate the effect of rumor dissemination on discontinuance behavior; however, information equivocality partially mediates this relationship. The study highlights the relevance of the agenda-setting theory when influencers face negative rumors and information equivocality. In conclusion, negative rumors contribute to a decrease in followers due to rumor dissemination and information equivocality on social media.]]>
<![CDATA[Optimalisasi Panduan Kegiatan Magang dan Studi Independen Bersertifikat dengan Penggunaan Website ]]>
<![CDATA[Erisa Aprilia Wicaksari]]>;
<![CDATA[Bogy Febriatmoko]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 1 No 2 (2022): Agustus: Jurnal Pengabdian kepada Masyarakat (Abdimas) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/abdimas.v1i2.290
<![CDATA[Pengabdian kepada masyarakat ini bertujuan untuk mengoptimalisasi panduan kegiatan magang dan studi independen bersertifikat dengan penggunaan website Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Semarang. Selain itu, panduan ini diharapkan dapat meningkatkan pelayanan di bidang pendidikan, sehingga akan memberikan kualitas pelayanan yang baik bagi dosen, mahasiswa, dan masyarakat.]]>
<![CDATA[Analisis Keputusan Pembelian Suatu Produk Terhadap Peningkatan Revenue Perusahaan ]]>
<![CDATA[Erisa Aprilia Wicaksari*]]>;
<![CDATA[Bogy Febriatmoko]]>;
<![CDATA[Siti Ridloah]]>
<![CDATA[ JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 2 (2023): April, Social and Religious Aspect in History, Economic Science and Law ]]>
Publisher : <![CDATA[Universitas Syiah Kuala ]]>
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DOI: 10.24815/jimps.v8i2.24778
<![CDATA[Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh terhadap peningkatan revenue perusahaan melalui keputusan pembelian suatu produk khususnya produk laptop lenovo. Populasi dalam penelitian ini tidak diketahui secara pasti, maka pengambilan sampel dilakukan dengan cara non-probability sampling. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data responden sebanyak 142 diolah dengan menggunakan SPSS versi 25. Analisis dalam penelitian ini menggunakan analisis regresi. Hasil dari penelitian ini menunjukkan bahwa secara parsial dan secara simultan dari variabel-variabel independen yaitu diferensiasi produk, kualitas produk, inovasi produk berpengaruh positif terhadap keputusan pembelian. Dan hasil uji statistik menunjukkan bahwa keputusan pembelian memiliki pengaruh positif terhadap peningkatan revenue perusahaan. Hal ini memiliki arti bahwa peningkatan revenue perusahaan dapat dicapai dengan adanya tingkat keputusan pembelian yang tinggi atas suatu produk. Berdasarkan hasil penelitian ini, disarankan bagi perusahaan untuk meningkatkan diferensiasi produk dan kualitas produk sehingga dapat meningkatkan keputusan pembelian terhadap produk.]]>
<![CDATA[Can Green Market Orientation Improve MSME Marketing Performance Through Organizational Ambidexterity? ]]>
<![CDATA[Bogy Febriatmoko]]>;
<![CDATA[Widya Prananta]]>;
<![CDATA[Angga Pandu Wijaya]]>
<![CDATA[ JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 6 No 2 (2023): Jurnal Dinamika Manajemen dan Bisnis ]]>
Publisher : <![CDATA[LPPM Universitas Negeri Jakarta ]]>
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DOI: 10.21009/JDMB.06.2.7
<![CDATA[There are environmental issues in many nations, including Indonesia. The preservation of the environment must continue to be the focus of sustainable national development. Small, micro, and medium-sized enterprises (MSMEs) are among the commercial entities that play a significant role in national growth. This study's main objective is to ascertain how innovation capacity and a green market orientation affect MSMEs' marketing success. 117 MSMEs in the city of Semarang make up the study's sample. The process involves using Smart PLS to analyze both the outer and inner models together with any intervening factors. Organizational Ambidexterity, Green Market Orientation, Innovation Capability, and Marketing Performance are the variables used in this study. The findings of this study indicate that Organizational Ambidexterity, Green Market Orientation, and Innovation Capability are all variables that have an impact on Marketing Performance. Organizational Ambidexterity also has an impact on Marketing Performance to a lesser extent. Then simultaneously show that Green Market Orientation and Innovation capability affect Marketing Performance through Organizational Ambidexterity. Only Innovation Capability on Marketing Performance has no effect. The novelty in this study is an environmental issue that is associated with marketing performance.]]>
<![CDATA[Tracer Study: Memaksimalkan Peluang Kesuksesan Berkarir ]]>
<![CDATA[Bogy Febriatmoko]]>;
<![CDATA[Erisa Aprilia Wicaksari]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 2 No 2 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat (Abdimas) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/abdimas.v2i2.299
<![CDATA[Tracer study merupakan pelacakan jejak alumni perguruan tinggi. Pelacakan yang dilakukan oleh Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Negeri Semarang belum optimal dikarenakan masih menggunakan cara-cara biasa, seperti menelfon, chat Whatsapp, dan e-mail. Hal ini tentu perlu adanya inovasi dalam pelacakan jejak alumni untuk meningkatkan jumlahnya guna memenuhi harapan Pemerintah melalui Indikator Kinerja Utama Perguruan Tinggi atau yang biasa disebut sebagai IKU, khususnya IKU 1 yaitu lulusan mendapatkan pekerjaan yang layak. Dibuatlah website khusus untuk tracer study yang memberikan benefit info-info lowongan kerja, latihan soal-soal tes masuk kerja, dan konsultasi tentang peluang pekerjaan. Website ini mampu menghimpun feedback dari alumni dan dapat membantu alumni mencari pekerjaan yang sesuai dengan background keilmuannya.]]>
<![CDATA[Does Internet Information Enhance the Intention to Switch? Evidence Shifting to Eco-Friendly Products ]]>
<![CDATA[Angga Pandu Wijaya]]>;
<![CDATA[Widya Prananta]]>;
<![CDATA[Bogy Febriatmoko]]>
<![CDATA[ Jurnal Organisasi dan Manajemen Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[LPPM Universitas Terbuka ]]>
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DOI: 10.33830/jom.v19i2.4603.2023
<![CDATA[Purpose – The research aims to explore the impact of user experience and satisfaction on switching intentions, addressing the challenge of user retention amid growing competition. Despite this, a gap exists in understanding the role of internet information, necessitating further investigation. Methodology – The study utilizes a quantitative, causal research approach with a questionnaire survey involving 151 respondents selected through purposive sampling. Structural Equation Modeling (SEM) is employed for data analysis. Findings – The study reveals that positive user experience encourages product switching, while user satisfaction has a negative effect with the intention to switch. Additionally, internet information moderates the impact of user satisfaction, offering insights into users' product-switching tendencies. Satisfied users are more likely to exhibit loyalty. Originality – The research explores the environmentally aware younger generation's reliance on the internet for information exchange and presents results on consumer behavior with alternative eco-friendly products.]]>
<![CDATA[Employee engagement driving program: Efforts to optimize employee performance ]]>
<![CDATA[Pundani Eki Pratiwi]]>;
<![CDATA[Siti Nuzulia]]>;
<![CDATA[Bogy Febriatmoko]]>;
<![CDATA[Pradipta Christy Pratiwi]]>
<![CDATA[ Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 8, No 4 (2023): November 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/abdimas.v8i4.11116
<![CDATA[A company that is undergoing a transition period often faces employee work behavior that does not support the achievement of company goals. In this service partner, employees show minimal work behavior, lack of innovation, lack of energy, and lack of initiative. These emerging behaviors illustrate disengagement behavior that affects company performance. This condition makes it difficult for companies to carry out existing business strategies. The company needs a way to increase employee engagement in the process of implementing company strategies that support the achievement of company goals/performance. To overcome these problems, the service team uses the "Employee Engagement Driving Program" as an effort to optimize employee performance. The purpose of this service is to help companies to be able to encourage their employees to have high engagement, so as to improve company performance. There are three methods in this program, namely, engagement training, group coaching, and individual counseling. This service is attended by supervisors who will encourage their team to be more engaged at work and in the company. The result of this program is the supervisor's ability to create goals and action plans to advance his team and correlate with the work behavior shown. Outputs in the service are articles in the mass media, video highlights, and scientific articles.]]>
<![CDATA[Theory of Resource-Based View (RBV): Integrated Framework of Distinctive Capability in University Performance ]]>
<![CDATA[Sri Wartini]]>;
<![CDATA[Widya Prananta]]>;
<![CDATA[Bogy Febriatmoko]]>;
<![CDATA[Phany Ineke Putri]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i2.4891
<![CDATA[This research aims to examine the role of corporate strategy as a mediating influence between unique capabilities and environmental turbulence on the performance of Legal Entity Universities (Perguruan Tinggi Negeri Berbadan Hukum - PTNBH university). Corporate strategy is important in supporting unique capabilities and environmental volatility to achieve performance. The population of this study were leaders at the PTNBH University in Central Java. The sample collection technique uses purposive sampling, namely data collection, by considering the criteria: it is a state university with a legal entity, and it has been active in structural positions for at least 1 year. The number of samples was a total of 109 respondents. The results found that unique capabilities do not directly influence university performance but directly influence corporate strategy, and environmental turbulence directly influences corporate performance and strategy. The unique capabilities possessed by universities are good capital in the increasingly fierce competition because they can be used to develop higher education strategies. The results of indirect testing (mediation) show that corporate strategy plays a mediating role between unique capabilities and environmental turbulence on the performance of PTNBH University. Future researchers can combine or add other predictor variables to generalize this research.]]>
<![CDATA[Maximizing Profit Growth: How Net Profit Margin And Return On Assets Interact With Firm Size ]]>
<![CDATA[Erisa Aprilia Wicaksari]]>;
<![CDATA[Kris Brantas Abiprayu]]>;
<![CDATA[Angga Pandu Wijaya]]>;
<![CDATA[Bogy Febriatmoko]]>;
<![CDATA[Tiara Yulianti]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i4.6841
<![CDATA[This study aims to analyze the effect of net profit margin and return on assets on profit growth by adding firm size as a moderating variable in property and real estate companies listed on the Indonesia Stock Exchange. The population in this study comprises property and real estate companies listed on the Indonesia Stock Exchange from 2019 to 2023. The sampling technique is determined using purposive sampling based on criteria set by the researchers, resulting in a sample of 52 property and real estate companies. Panel data regression and moderated regression analysis (MRA) are used to analyze the data. The results of this study indicate that the net profit margin variable does not affect profit growth, while return on assets has a significant effect on profit growth. Furthermore, firm size can moderate the effect of net profit margin on profit growth. However, firm size cannot moderate the effect of return on assets on profit growth. Based on the results of this study, it is expected that future researchers can add other factors that may influence profit growth. In selecting moderating variables, it is hoped that future researchers will choose appropriate moderating variables to strengthen profit growth.]]>
<![CDATA[Pelestarian desa wisata branjang melalui peran kepemimpinan konservasi ]]>
<![CDATA[Sri Wartini]]>;
<![CDATA[S. Martono]]>;
<![CDATA[Moh. Khoiruddin]]>;
<![CDATA[Widya Prananta]]>;
<![CDATA[Bogy Febriatmoko]]>
<![CDATA[ SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Mataram ]]>
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DOI: 10.31764/jpmb.v8i3.25543
<![CDATA[AbstrakPengabdian kepada masyarakat ini bertujuan meningkatkan kemampuan kepemimpinan konservasi untuk Perangkat Pemerintahan Desa Branjang. Perangkat desa menjadi aset sumber daya yang diandalkan oleh Desa Branjang dalam membangun Desa Wisata yang ramah lingkungan. Kinerja perangkat desa menjadi nyawa bagi berjalannya roda kerja Desa Branjang. Ketidaktercapaian kinerja perangkat desa memiliki dampak yang mempengaruhi cita-cita Desa Branjang sebagai desa wisata. Keterlibatan perangkat desa ini penting dalam mendukung ketercapaian tersebut. Mitra dalam pengabdian ini yaitu Desa Branjang yang berlokasi di Kabupaten Semarang. Berdasarkan permasalahan menjalankan pekerjaan, perangkat desa kurang aktif dalam keterlibatan pekerjaan bersama-sama dengan masyarakat yang dipimpinnya. Kegiatan yang telah dilakukan yaitu pelatihan simulasi, group coaching clinic, dan personal communication. Dari kegiatan tersebut membuahkan hasil yang dapat dirasakan oleh masyarakat yaitu, perangkat desa menjadi lebih aktif untuk terjun ke bawah mendampingi masyarakat dalam menjalankan program-program kerja desa dengan pendekatan yang lebih persuasive dan lebih komunikatif sehingga warga merasa terbantu dan merasa dibimbing. Hal ini menjadi hal yang sangat positif bagi Desa Branjang yang sedang mengembangkan desanya kearah Desa Wisata. Kata kunci: pelatihan simulasi; kepemimpinan; konservasi; desa branjang Abstract This community service aims to improve conservation leadership capabilities for the Branjang Village Government Apparatus. Village apparatus is a resource asset that Branjang Village relies on in building an environmentally friendly Tourism Village. The performance of village officials is the lifeblood of the work of Branjang Village. The failure to achieve the performance of village officials has an impact on the aspirations of Branjang Village as a tourist village. The involvement of village officials is important in supporting this achievement. The partner in this service is Branjang Village which is located in Semarang Regency. Based on problems carrying out work, village officials are less active in engaging in work together with the community they lead. The activities that have been carried out are simulation training, group coaching clinic, and personal communication. These activities produced results that could be felt by the community, namely, village officials became more active in assisting the community in carrying out village work programs with a more persuasive and more communicative approach so that residents felt helped and guided. This is a very positive thing for Branjang Village which is currently developing its village towards a Tourism Village. Keywords: simulation training; leadership; conservation; branjang village]]>
