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All Journal Media Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis ETTISAL Journal of Communication JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Organisasi Dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Pengabdian Kepada Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Bogy Febriatmoko
Universitas Negeri Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Examining Rumor Dissemination and Information Equivocality in Social Media Behavior Angga Pandu Wijaya; Widya Prananta; Bogy Febriatmoko
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9445

Abstract

This research aims to analyze the impact of rumor dissemination and information equivocality on discontinuance behavior when influencers face negative rumors. As an influencer's follower count decreases, their credibility weakens, thereby reducing the effectiveness of product representation through brand ambassadors. The study adopted a quantitative approach with a purposive sampling criteria, comprising a total sample size of 191 participants. The test results indicate that rumor dissemination does not significantly affect social media fatigue, while information equivocality does influence it. Additionally, the study demonstrates a positive association between rumor dissemination, information equivocality, and discontinuance behavior. Social media fatigue does not mediate the effect of rumor dissemination on discontinuance behavior; however, information equivocality partially mediates this relationship. The study highlights the relevance of the agenda-setting theory when influencers face negative rumors and information equivocality. In conclusion, negative rumors contribute to a decrease in followers due to rumor dissemination and information equivocality on social media.
Optimalisasi Panduan Kegiatan Magang dan Studi Independen Bersertifikat dengan Penggunaan Website Erisa Aprilia Wicaksari; Bogy Febriatmoko
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 1 No 2 (2022): Agustus: Jurnal Pengabdian kepada Masyarakat (Abdimas)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v1i2.290

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk mengoptimalisasi panduan kegiatan magang dan studi independen bersertifikat dengan penggunaan website Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Semarang. Selain itu, panduan ini diharapkan dapat meningkatkan pelayanan di bidang pendidikan, sehingga akan memberikan kualitas pelayanan yang baik bagi dosen, mahasiswa, dan masyarakat.
Analisis Keputusan Pembelian Suatu Produk Terhadap Peningkatan Revenue Perusahaan Erisa Aprilia Wicaksari*; Bogy Febriatmoko; Siti Ridloah
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 2 (2023): April, Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i2.24778

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh terhadap peningkatan revenue perusahaan melalui keputusan pembelian suatu produk khususnya produk laptop lenovo. Populasi dalam penelitian ini tidak diketahui secara pasti, maka pengambilan sampel dilakukan dengan cara non-probability sampling. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data responden sebanyak 142 diolah dengan menggunakan SPSS versi 25. Analisis dalam penelitian ini menggunakan analisis regresi. Hasil dari penelitian ini menunjukkan bahwa secara parsial dan secara simultan dari variabel-variabel independen yaitu diferensiasi produk, kualitas produk, inovasi produk berpengaruh positif terhadap keputusan pembelian. Dan hasil uji statistik menunjukkan bahwa keputusan pembelian memiliki pengaruh positif terhadap peningkatan revenue perusahaan. Hal ini memiliki arti bahwa peningkatan revenue perusahaan dapat dicapai dengan adanya tingkat keputusan pembelian yang tinggi atas suatu produk. Berdasarkan hasil penelitian ini, disarankan bagi perusahaan untuk meningkatkan diferensiasi produk dan kualitas produk sehingga dapat meningkatkan keputusan pembelian terhadap produk.
Can Green Market Orientation Improve MSME Marketing Performance Through Organizational Ambidexterity? Bogy Febriatmoko; Widya Prananta; Angga Pandu Wijaya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 6 No 2 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.2.7

Abstract

There are environmental issues in many nations, including Indonesia. The preservation of the environment must continue to be the focus of sustainable national development. Small, micro, and medium-sized enterprises (MSMEs) are among the commercial entities that play a significant role in national growth. This study's main objective is to ascertain how innovation capacity and a green market orientation affect MSMEs' marketing success. 117 MSMEs in the city of Semarang make up the study's sample. The process involves using Smart PLS to analyze both the outer and inner models together with any intervening factors. Organizational Ambidexterity, Green Market Orientation, Innovation Capability, and Marketing Performance are the variables used in this study. The findings of this study indicate that Organizational Ambidexterity, Green Market Orientation, and Innovation Capability are all variables that have an impact on Marketing Performance. Organizational Ambidexterity also has an impact on Marketing Performance to a lesser extent. Then simultaneously show that Green Market Orientation and Innovation capability affect Marketing Performance through Organizational Ambidexterity. Only Innovation Capability on Marketing Performance has no effect. The novelty in this study is an environmental issue that is associated with marketing performance.
Tracer Study: Memaksimalkan Peluang Kesuksesan Berkarir Bogy Febriatmoko; Erisa Aprilia Wicaksari
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 2 No 2 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat (Abdimas)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v2i2.299

Abstract

Tracer study merupakan pelacakan jejak alumni perguruan tinggi. Pelacakan yang dilakukan oleh Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Negeri Semarang belum optimal dikarenakan masih menggunakan cara-cara biasa, seperti menelfon, chat Whatsapp, dan e-mail. Hal ini tentu perlu adanya inovasi dalam pelacakan jejak alumni untuk meningkatkan jumlahnya guna memenuhi harapan Pemerintah melalui Indikator Kinerja Utama Perguruan Tinggi atau yang biasa disebut sebagai IKU, khususnya IKU 1 yaitu lulusan mendapatkan pekerjaan yang layak. Dibuatlah website khusus untuk tracer study yang memberikan benefit info-info lowongan kerja, latihan soal-soal tes masuk kerja, dan konsultasi tentang peluang pekerjaan. Website ini mampu menghimpun feedback dari alumni dan dapat membantu alumni mencari pekerjaan yang sesuai dengan background keilmuannya.
Does Internet Information Enhance the Intention to Switch? Evidence Shifting to Eco-Friendly Products Angga Pandu Wijaya; Widya Prananta; Bogy Febriatmoko
Jurnal Organisasi dan Manajemen Vol. 19 No. 2 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v19i2.4603.2023

Abstract

Purpose – The research aims to explore the impact of user experience and satisfaction on switching intentions, addressing the challenge of user retention amid growing competition. Despite this, a gap exists in understanding the role of internet information, necessitating further investigation.  Methodology – The study utilizes a quantitative, causal research approach with a questionnaire survey involving 151 respondents selected through purposive sampling. Structural Equation Modeling (SEM) is employed for data analysis. Findings – The study reveals that positive user experience encourages product switching, while user satisfaction has a negative effect with the intention to switch. Additionally, internet information moderates the impact of user satisfaction, offering insights into users' product-switching tendencies. Satisfied users are more likely to exhibit loyalty. Originality – The research explores the environmentally aware younger generation's reliance on the internet for information exchange and presents results on consumer behavior with alternative eco-friendly products.
Employee engagement driving program: Efforts to optimize employee performance Pundani Eki Pratiwi; Siti Nuzulia; Bogy Febriatmoko; Pradipta Christy Pratiwi
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 8, No 4 (2023): November 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v8i4.11116

Abstract

A company that is undergoing a transition period often faces employee work behavior that does not support the achievement of company goals. In this service partner, employees show minimal work behavior, lack of innovation, lack of energy, and lack of initiative. These emerging behaviors illustrate disengagement behavior that affects company performance. This condition makes it difficult for companies to carry out existing business strategies. The company needs a way to increase employee engagement in the process of implementing company strategies that support the achievement of company goals/performance. To overcome these problems, the service team uses the "Employee Engagement Driving Program" as an effort to optimize employee performance. The purpose of this service is to help companies to be able to encourage their employees to have high engagement, so as to improve company performance. There are three methods in this program, namely, engagement training, group coaching, and individual counseling. This service is attended by supervisors who will encourage their team to be more engaged at work and in the company. The result of this program is the supervisor's ability to create goals and action plans to advance his team and correlate with the work behavior shown. Outputs in the service are articles in the mass media, video highlights, and scientific articles.
Theory of Resource-Based View (RBV): Integrated Framework of Distinctive Capability in University Performance Sri Wartini; Widya Prananta; Bogy Febriatmoko; Phany Ineke Putri
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4891

Abstract

This research aims to examine the role of corporate strategy as a mediating influence between unique capabilities and environmental turbulence on the performance of Legal Entity Universities (Perguruan Tinggi Negeri Berbadan Hukum - PTNBH university). Corporate strategy is important in supporting unique capabilities and environmental volatility to achieve performance. The population of this study were leaders at the PTNBH University in Central Java. The sample collection technique uses purposive sampling, namely data collection, by considering the criteria: it is a state university with a legal entity, and it has been active in structural positions for at least 1 year. The number of samples was a total of 109 respondents. The results found that unique capabilities do not directly influence university performance but directly influence corporate strategy, and environmental turbulence directly influences corporate performance and strategy. The unique capabilities possessed by universities are good capital in the increasingly fierce competition because they can be used to develop higher education strategies. The results of indirect testing (mediation) show that corporate strategy plays a mediating role between unique capabilities and environmental turbulence on the performance of PTNBH University. Future researchers can combine or add other predictor variables to generalize this research.
Maximizing Profit Growth: How Net Profit Margin And Return On Assets Interact With Firm Size Erisa Aprilia Wicaksari; Kris Brantas Abiprayu; Angga Pandu Wijaya; Bogy Febriatmoko; Tiara Yulianti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6841

Abstract

This study aims to analyze the effect of net profit margin and return on assets on profit growth by adding firm size as a moderating variable in property and real estate companies listed on the Indonesia Stock Exchange. The population in this study comprises property and real estate companies listed on the Indonesia Stock Exchange from 2019 to 2023. The sampling technique is determined using purposive sampling based on criteria set by the researchers, resulting in a sample of 52 property and real estate companies. Panel data regression and moderated regression analysis (MRA) are used to analyze the data. The results of this study indicate that the net profit margin variable does not affect profit growth, while return on assets has a significant effect on profit growth. Furthermore, firm size can moderate the effect of net profit margin on profit growth. However, firm size cannot moderate the effect of return on assets on profit growth. Based on the results of this study, it is expected that future researchers can add other factors that may influence profit growth. In selecting moderating variables, it is hoped that future researchers will choose appropriate moderating variables to strengthen profit growth.
Penguatan pemasaran melalui desain kemasan untuk meningkatkan penjualan abon bonggol pisang Angga Pandu Wijaya; Dorojatun Prihandono; R.R. Endang Sutrasmawati; Fredianaika Istanti; Bogy Febriatmoko
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26116

Abstract

Abstrak Kegiatan pengabdian yang berupa pelatihan desain kemasan abon bonggol pisang bertujuan untuk meningkatkan daya saing produk UMKM dengan memberikan pengetahuan dan keterampilan kepada masyarakat dalam merancang kemasan yang efektif. Desain kemasan yang dipergunakan saat ini masih membutuhkan peningkatan untuk menarik konsumen serta lebih informatif. Kegiatan pengabdian ini diselenggarakan di Desa Branjang, Kecamatan Ungaran Barat, Kabupaten Semarang difokuskan pada peningkatan kualitas produk abon bonggol pisang melalui pengemasan yang lebih menarik dan mempunyai informasi yang lengkap. Metode pengabdian yang dipergunakan adalah dengan penyampaian materi serta praktik untuk mengemas produk abon dengan desain kemasan yang menarik. Sebanyak 40 masyarakat di Desa Branjang, Kabupaten Semarang terlibat dalam kegiatan ini. Kemasan yang baik tidak hanya melindungi produk tetapi juga berfungsi sebagai alat promosi dan komunikasi, yang dapat menarik perhatian konsumen serta meningkatkan nilai jual produk. Peserta dibimbing untuk memahami desain kemasan dalam pemasaran, serta teknik-teknik praktis untuk menghasilkan kemasan yang sesuai dengan standar keamanan dan regulasi yang berlaku. Hasil dari pelatihan ini diharapkan mampu membuka peluang baru bagi masyarakat Desa Branjang untuk mengembangkan produk lokal, memperluas jangkauan pasar, dan meningkatkan kesejahteraan ekonomi melalui produk abon bonggol pisang yang lebih kompetitif. Kata kunci: desain kemasan; abon bonggol pisang; pemasaran; UMKM. Abstract The packaging design training activity for banana stem floss aims to enhance the competitiveness of MSME products by equipping the community with knowledge and skills in designing effective packaging. The current packaging design still requires improvement to attract consumers and provide more informative content. The training, held in Branjang Village, Ungaran District, focuses on improving the quality of banana stem floss products through more appealing and informative packaging. The community service method employed involves delivering material and conducting hands-on practice to package the product with attractive designs. A total of 40 community members from Branjang Village, Semarang Regency, participated in this activity. Good packaging not only protects the product but also serves as a promotional and communication tool that can attract consumer attention and increase the product's market value. Participants were guided to understand packaging design in marketing and practical techniques to produce packaging that meets safety standards and applicable regulations. The outcome of this training is expected to create new opportunities for the people of Branjang Village to develop local products, expand market reach, and improve economic welfare through more competitive banana stem floss products. Keywords: packaging design; banana stem floss; marketing; MSMEs.
Co-Authors Alinda Witri Amanda Angga Pandu Wijaya Angga Pandu Wijaya Angga Pandu Wijaya, Angga Pandu Anindya Ardiansari Dorojatun Prihandono Erisa Aprilia Wicaksari Erisa Aprilia Wicaksari* Fredianaika Istanti Irnin Miladdyan Airyq Kris Brantas Abiprayu Phany Ineke Putri, Phany Ineke Pradipta Christy Pratiwi Prananta, Widya Pundani Eki Pratiwi R.R. Endang Sutrasmawati Siti Nuzulia Siti Ridloah Sri Wartini Tiara Yulianti Widya Prananta