Garuda - Garba Rujukan Digital

Pendampingan pemasaran digital melalui penggunaan digitalisasi koperasi bagi pemilik UMKM di Desa Kalisidi Dorojatun Prihandono; Irnin Miladdyan Airyq; Angga Pandu Wijaya; Rini Setyo Witiastuti; Nurul Kamilia
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32471

Abstrak Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kalisidi dalam bidang pemasaran digital sebagai bagian dari upaya mendukung pencapaian Sustainable Development Goals (SDGs) di tingkat desa. Masalah utama yang dihadapi UMKM setempat adalah keterbatasan dalam mengakses teknologi digital, rendahnya literasi digital, serta kurangnya pemahaman mengenai strategi pemasaran modern. Kegiatan pengabdian dilakukan dengan bentuk pemaparan materi dan group coaching yang melibatkan 44 pelaku UMKM, dengan fokus pada teknik branding, pemanfaatan media sosial, serta penggunaan aplikasi koperasi digital sebagai platform promosi bersama. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman dan keterampilan dalam mengembangkan strategi pemasaran digital serta mampu menggunakan aplikasi koperasi digital secara mandiri. Kegiatan ini juga menekankan pentingnya aspek peningkatan literasi digital dan penguatan infrastruktur desa untuk meningkatkan keberlanjutan UMKM melalui pemasaran digital. Pengabdian ini menekankan pentingnya sinergi serta kolaborasi antar pelaku UMKM dan mitra eksternal untuk mewujudkan ekosistem ekonomi desa yang inklusif dan berkelanjutan. Kata kunci: UMKM; pemasaran digital; koperasi digital; SDGs Desa. Abstract This community engagement initiative aims to build the digital marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Kalisidi Village as part of broader efforts to advance the Sustainable Development Goals (SDGs) at the village level. Local MSMEs face key challenges, including limited access to digital technologies, low digital literacy, and a lack of familiarity with contemporary marketing strategies. The program was delivered through a combination of instructional sessions and group coaching involving 44 MSME participants, with a focus on branding, effective use of social media, and the adoption of a digital cooperative platform for collective promotion. The results show that participants improved their understanding and skills in digital marketing and demonstrated the ability to use the digital cooperative application independently. The program also emphasizes the importance of enhancing digital literacy and strengthening rural infrastructure to support the long-term sustainability of MSMEs through digital channels. Furthermore, it highlights the critical role of collaboration between MSMEs and external partners in fostering an inclusive and resilient local economic ecosystem. Keywords: MSMEs; digital marketing; digital cooperatives; rural SDGs.

MENGUJI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION PADA ONLINE TRAVEL AGENCY Bayu Wiratama; Widya Prananta; Dorojatun Prihandono; Bogy Febriatmoko; Nanang Dwi Praatmana
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Latar belakang: Masih terbatasnya penelitian yang membahas aspek fungsional dan emosional dalam penggunaan layanan online travel agency (OTA). Keterbatasan tersebut memunculkan urgensi penelitian yang lebih mendalam untuk menganalisis perilaku pengguna layanan OTA. Tujuan: Penelitian ini mempunyai tujuan dalam menganalisis pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada pengguna layanan OTA Metode: Penelitian ini mempergunakan pendekatan kuantitatif serta mempunyai sampel penelitian yang terdiri atas 187 responden yang merupakan pengguna layanan yang dalam kesehariannya mempergunakan aplikasi OTA. Data yang diperoleh, dianalisis dengan mempergunakan SEM-PLS Hasil: Hasil analisis menunjukkan bahwa perceived ease of use dan perceived enjoyment mempunyai pengaruh yang signifikan positif terhadap customer satisfaction maupun repurchase intention. Selain itu, customer satisfaction terbukti memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention. Kesimpulan: Temuan ini menegaskan bahwa kepuasan pengguna mampu membentuk keinginan untuk membeli ulang pada platform OTA. Penyedia layanan OTA perlu memperkuat meningkatkan user experience melalui sistem.

The Moderating Role of Meaning of Work in The Relationship Between GHRM and Organizational Commitment Ika Wahyu Kurniawati; Dorojatun Prihandono; Taufiq Hidayat
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.29375

This study aims to examine the influence of Green Human Resources Management (GHRM) and Meaning of Work (MoW) on Organisational Commitment (OC), while also testing the moderating role of MoW in the relationship between GHRM and OC. The research was conducted on employees from various organizational sectors in Semarang, Indonesia, involving 111 respondents selected through purposive sampling. Data were collected via an online questionnaire and analyzed using multiple regression and moderation analysis techniques. The findings reveal that GHRM does not have a direct significant effect on organisational commitment. In contrast, MoW has a significant positive effect on OC and serves as a moderator that strengthens the relationship between GHRM and OC. This indicates that the effectiveness of green HR practices in enhancing employee commitment largely depends on the employees’ perception of meaningful work. The study provides practical insights for HR practitioners to align environmental strategies with employees’ personal values and sense of purpose. By doing so, organizations can build stronger affective commitment among employees, especially in urban-industrial contexts like Semarang. The study contributes to the development of sustainable HR strategies by emphasizing the psychological factors that influence employees' responses to environmental policies.

The Moderating Role of Meaning of Work in The Relationship Between GHRM and Organizational Commitment Ika Wahyu Kurniawati; Dorojatun Prihandono; Taufiq Hidayat
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 21 No 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.29375

This study aims to examine the influence of Green Human Resources Management (GHRM) and Meaning of Work (MoW) on Organisational Commitment (OC), while also testing the moderating role of MoW in the relationship between GHRM and OC. The research was conducted on employees from various organizational sectors in Semarang, Indonesia, involving 111 respondents selected through purposive sampling. Data were collected via an online questionnaire and analyzed using multiple regression and moderation analysis techniques. The findings reveal that GHRM does not have a direct significant effect on organisational commitment. In contrast, MoW has a significant positive effect on OC and serves as a moderator that strengthens the relationship between GHRM and OC. This indicates that the effectiveness of green HR practices in enhancing employee commitment largely depends on the employees’ perception of meaningful work. The study provides practical insights for HR practitioners to align environmental strategies with employees’ personal values and sense of purpose. By doing so, organizations can build stronger affective commitment among employees, especially in urban-industrial contexts like Semarang. The study contributes to the development of sustainable HR strategies by emphasizing the psychological factors that influence employees' responses to environmental policies.

PERAN SOCIAL PRESENCE, INTERACTIVITY, DAN VIVIDNESS TERHADAP PERCEIVED DIAGNOSTICITY DAN PERCEIVED ENJOYMENT SERTA DAMPAKNYA PADA PURCHASE INTENTION DI LIVE SHOPPING Rr Annisa Tri Safira Maharani; Dorojatun Prihandono
Jurnal Daya Saing Vol. 11 No. 3 (2025): Transformasi Manajemen, Kepemimpinan, dan Pemasaran Digital di Era Ekonomi Mod
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i3.2423

Purchase Intention merupakan tahap dimana konsumen akan melakukan Tindakan sebelum melakukan keputusan pembelian, dan hal ini biasanya dilakukan ketika menonton live streaming shopping. Tujuan pada penelitian ini untuk mengetahui peran social presence, interactivity, vividness terhadap perceived diagnosticity dan perceived enjoyment, serta dampaknya pada purchase intention pada pengguna live streaming shopping di Kota Semarang, Solo, Magelang. Populasinya yaitu pengguna live streaming shopping di tiga kota tersebut. Sampel penelitian sebanyak 150 responden dengan menggunakan purposive sampling. Metode pengambilan data menggunakan kuesioner dan di analisis dengan menggunakan SmartPLS 4.0. Hasil menunjukan seluruh social presence, interactivity, dan vividness penelitian berpengaruh positif dan signfikan terhadap perceived diagnosticity dan perceived enjoyment. Serta perceived diagnosticity dan perceived enjoyment memiliki hubungan yang positif dan signifikan terhadap purchase intention.

PENGARUH ATRIBUT LAYANAN BERBASIS AI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI MEDIATOR PADA HOTEL BINTANG LIMA DI JAWA TENGAH Ahmad Rizki; Dorojatun Prihandono
Jurnal Daya Saing Vol. 12 No. 1 (2026): Manajemen dan Transformasi Organisasi di Era Digital: Perspektif Sumber Daya M
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2663

This study investigates the influence of AI-enabled service attributes (service efficiency, enjoyment, and perceived usefulness) on customer loyalty, with satisfaction as a mediating variable, in five-star hotels in Central Java. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that service efficiency and enjoyment significantly affect satisfaction, which in turn positively influences loyalty. Perceived usefulness also contributes to satisfaction but shows mixed effects on loyalty. Mediation analysis indicates that satisfaction successfully mediates the relationship between service efficiency and loyalty, as well as enjoyment and loyalty, but not consistently for perceived usefulness. The Q² value confirms strong predictive relevance of the model. These results strengthen the Stimulus-Organism-Response (SOR) theory and Technology Acceptance Model (TAM), demonstrating that AI-enabled attributes can generate loyalty responses through customer satisfaction. Practically, the study suggests that hotels should prioritize enhancing digital service efficiency and enjoyable experiences to foster sustainable customer loyalty.

The Influence of Principal Leadership and Non-Physical Work Environment on Teacher Performance at SMA Negeri 6 Semarang Ardea Yoga Oktarya Gamma; Amin Yusuf; Dorojatun Prihandono
Educational Management Vol. 14 No. 1 (2025): Regular Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eduman.v14i1.27703

This study is motivated by the importance of teacher performance in education, and aims to analyze the influence of principal leadership and non-physical work environment on teacher performance at SMA Negeri 6 Semarang, both partially and simultaneously. The results of the study are expected to provide insight into improving teacher performance through a better managerial approach. The quantitative research method used is an ex post facto survey design. The sample consisted of 64 teachers selected through purposive sampling, and data were collected using a questionnaire. To analyze the influence of independent variables (principal leadership and non-physical work environment) on the dependent variable (teacher performance), multiple regression analysis was conducted through SPSS and JASP software. The findings showed that both independent variables had a significant effect on teacher performance at the location. Partially, both variables had a positive effect. The results of the simultaneous ANOVA test also confirmed that these two factors have a joint effect on teacher performance. The conclusion of the study is that principal leadership and non-physical work environment play an important role in improving teacher performance. Improving the quality of leadership and optimizing the work environment can contribute to enhancing teacher performance in planning, implementing, and evaluating learning. Therefore, it is important for all related parties to continue to pay attention to and develop these two factors to improve the quality of education in schools.

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