Nurul Fadilah Aswar
Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar

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PENINGKATAN PENDAPATAN PETERNAK KAMBING MELALUI OPTIMALISASI MANAJEMEN PEMELIHARAAN DI KECAMATAN PATTALLASSANG KABUPATEN GOWA Ilma Wulansari Hasdiansa; Sitti Hasbiah; Annisa Paramaswary Aslam; Nurul Fadilah Aswar; Andi Dewi Angreyani
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 4 No. 4 (2026): Artikel Pengabdian bulan Januari-Maret 2026
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v4i4.4624

Abstract

This community service activity aims to improve the capacity of goat farmers by optimizing livestock management in Sanging-Sanging Village, Pattallassang District, Gowa Regency. The main challenges faced by the partners included limited knowledge of feed management, suboptimal housing systems, and a lack of understanding of livestock health. The activity was conducted in February 2026 and involved five small-to-medium-scale goat farmers, each with between 40 and 100 goats. The methods used included observation, counseling, training, and participatory mentoring. The results showed an increase in farmers' knowledge and skills in feed management, improved housing systems, and the implementation of better husbandry practices. Farmers began implementing more regular feeding, maintaining clean pens, and utilizing livestock waste as organic fertilizer. Furthermore, there was an increase in farmers' awareness of the importance of more efficient business management. Although income increases were not yet significant in the short term, there were indications of improved business efficiency, which has the potential to increase profits in the long term. This activity demonstrated that the counseling and mentoring approach is effective in increasing farmer capacity and supporting the development of goat farming businesses at the community level.
Linking Digital Literacy to Workforce Development and Macroeconomic Growth Nurul Fadilah Aswar
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.300

Abstract

This study examines the linkage between digital literacy, workforce development, and macroeconomic growth in the context of an increasingly digitalized economy. Moving beyond descriptive approaches, it investigates how digital competencies function as a critical mechanism shaping labor productivity, innovation capacity, and economic performance. Using cross-sectoral data and workforce survey evidence, the study analyzes the extent to which digital skills contribute to workforce adaptability and organizational efficiency. The findings reveal that higher levels of digital literacy significantly enhance workforce development by improving skill alignment, fostering innovation, and increasing competitiveness across industries. At the macro level, these improvements translate into measurable contributions to economic growth through productivity gains and structural transformation. Furthermore, the study underscores the importance of multi-stakeholder collaboration among educational institutions, industry, and government in designing integrated digital literacy programs. Such coordinated efforts are essential to ensure sustainable skill development and long-term economic resilience. This research contributes to the literature by providing an integrated perspective that explicitly links digital literacy to both workforce development and macroeconomic outcomes, offering practical implications for policymakers and stakeholders in shaping inclusive and sustainable growth strategies.
Integrating Local Wisdom into Digital Governance: A Qualitative Study of A'Bulo Sibatang and Digital Collaboration Behavior among Civil Servants in Jeneponto Regency Khaidir Syahrul; Annisa Paramaswary Aslam; Nurul Fadilah Aswar; Rahmat Riwayat Abadi
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.404

Abstract

Digital transformation has become a strategic priority for local governments in improving public service quality, transparency, and administrative efficiency. However, the success of digital governance depends not only on technological infrastructure but also on the ability of civil servants to collaborate effectively across organizational boundaries. This study aims to explore the role of A'Bulo Sibatang local wisdom in fostering Digital Collaboration Behavior among civil servants in Jeneponto Regency. A qualitative case study approach was employed using in-depth interviews, observations, and document analysis involving government officials, civil servants, cultural leaders, and academics selected through purposive sampling. Data were analyzed using thematic analysis through data reduction, data display, and conclusion drawing. The findings indicate that the values of solidarity, mutual support, collective responsibility, and integrity embedded in A'Bulo Sibatang serve as important social capital that encourages knowledge sharing, interdepartmental coordination, and collaborative problem-solving in digital work environments. These cultural values strengthen trust and cooperation among civil servants and contribute to more effective digital governance practices. The study concludes that integrating local wisdom into organizational culture can support sustainable digital transformation and enhance collaborative performance within local government institutions.
Comparative Analysis of Financial Performance of Bank and Non-Bank Financial Institutions: Case Study of PT Bank Maybank Indonesia Tbk and Pt Prudential Life Assurance for the 2023–2024 Period Nurul Fadilah Aswar
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.425

Abstract

This study aims to analyze and compare the financial performance between bank and non-bank financial institutions in Indonesia with a case study of PT Bank Maybank Indonesia Tbk and PT Prudential Life Assurance for the 2023–2024 period. The research uses a quantitative descriptive approach with the analysis of financial statements which includes balance sheets, profit and loss, and financial ratios. The results show that banks have a more stable performance with diversified asset structures and consistent income, while non-bank financial institutions show high profitability but are more sensitive to market and investment risks. These differences reflect the characteristics of each institution's business model and funding sources. This research provides important implications for investors and regulators in understanding risks and opportunities in the financial sector
The Effect of Brand Image, Word Of Mouth, and Price Perception on Luwak White Koffie Purchase Decisions in Makassar City Andi Risnayani; Anwar Ramli; Nurul Fadilah Aswar; Muhammad Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.489

Abstract

This study aims to analyze the influence of Brand Image, Word of Mouth, and Price Perception on Purchase Decisions of Luwak White Koffie products in Makassar City. This research used a quantitative approach with an explanatory research type and causal design. The population in this study consisted of all consumers of Luwak White Koffie in Makassar City who had purchased the product. The sampling technique used was non-probability sampling with a purposive sampling approach, involving 120 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of the Statistical Package for the Social Sciences (SPSS). The results showed that Brand Image, Word of Mouth, and Price Perception partially had a positive and significant effect on Purchase Decisions. Simultaneously, Brand Image, Word of Mouth, and Price Perception also had a positive and significant effect on Purchase Decisions of Luwak White Koffie products in Makassar City
The Influence of Leadership Style on Employee Commitment in The Organization Through Employee Job Satisfaction as an Intervening Variable at PT Industri Kapal Indonesia (Persero) Kota Makassar Uhud Darmawan Natsir; Rifki Rif'at Rizkullah; Nurul Fadilah Aswar
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.238

Abstract

The Influence of Leadership Style on Employee Commitment in the Organization through Employee Job Satisfaction as an Intervening Variable at PT Industri Kapal Indonesia (Persero) Makassar City. This study aims to examine the influence of leadership style on employee commitment in the organization with employee job satisfaction as an intervening variable in PT Industri Kapal Indonesia (Persero) Makassar City. This study uses a quantitative approach with the type of associative research. The population in this study is all employees of PT Industri Kapal Indonesia (Persero) Makassar City which is 132 people, so the sampling technique used is the census method. Data collection was carried out through the distribution of questionnaires to respondents. The data obtained was then analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software version 3.0. The results of the study show that leadership style has a positive and significant effect on employee commitment in the organization. In addition, leadership style has been proven to have a positive and significant effect on employee job satisfaction. Employee job satisfaction also has a positive and significant influence on employee commitment in the organization. Furthermore, the results of the testing of the intervening variables showed that employee job satisfaction was significantly able to mediate the influence of leadership style on employee commitment in the organization.
The Influence of Service Quality and Store Atmosphere on Customer Loyalty through Customer Satisfaction at See You Cafe in Pinrang Regency Fatwa Az Zahra; Chalid Imran Musa; Isma Azis Riu; Nurul Fadilah Aswar; Rahmat Riwayat Abadi
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.261

Abstract

The rapid growth of local cafes in medium-sized cities has shifted competition from product-based offerings to experience-based value creation. This study examines how service quality and store atmosphere influence customer loyalty through customer satisfaction at See You Cafe in Pinrang City. The study employed a quantitative associative-causal design involving 160 customers selected through purposive sampling, with criteria including customers aged at least 17 years and having visited See You Cafe at least twice. Data were collected using a structured questionnaire measured on a four-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that service quality has a positive and significant effect on customer satisfaction and customer loyalty. Store atmosphere also has a positive and significant effect on customer satisfaction, indicating that physical and sensory elements of the cafe contribute to customers’ positive evaluations. However, store atmosphere does not significantly affect customer loyalty. Customer satisfaction also does not significantly affect loyalty and does not mediate the relationship between service quality and loyalty or between store atmosphere and loyalty. These findings suggest that customer loyalty at See You Cafe is shaped more directly by service quality than by satisfaction or store atmosphere. The study implies that cafe management should prioritize improving service reliability, particularly order-serving timeliness, while maintaining a comfortable atmosphere. In addition, loyalty-building strategies should go beyond customer satisfaction by strengthening service consistency, personalization, and long-term customer engagement
The Influence of Product Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable among Gen Z Consumers of Kopi Kenangan in Makassar City Nur Azizah; Anwar; Muhammad Ichwan Musa; Muhammad Ilham Wardhana; Nurul Fadilah Aswar
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.499

Abstract

The Effect of Product Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable among Gen Z Consumers of Kopi Kenangan in Makassar City. Thesis, Departement of Management, Faculty of Economies and Bussiness. State University of Makassar. Supervised by Mr. Anwar and Mr. Muhammad Ichwan Musa. This study aims to determine the effect of product quality on customer loyalty with customer satisfaction as a mediating variable among Generation Z consumers of Kopi Kenangan in Makassar City. The focus of this research is to analyze how product quality can increase customer satisfaction and shape customer loyalty. This research uses a quantitative approach with an associative explanatory design. Data were collected through questionnaires distributed to 110 respondents who are Gen Z consumers of Kopi Kenangan in Makassar City. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS version 4.0.9.9 to examine the relationships among variables. The results show that product quality has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction also has a positive and significant effect on customer loyalty and acts as a mediating variable in the relationship between product quality and customer loyalty. These findings indicate that good product quality can increase customer satisfaction and strengthen customer loyalty to Kopi Kenangan in Makassar City
Pengaruh Kualitas Produk terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Konsumen Hanasui di Toko Citra Cosmetic Boulevard Arnita Nuranita Mudir; Muhammad Ichwan Musa; Muhammad Ilham Wardhana Haeruddin; Isma Azis Riu; Nurul Fadilah Aswar
SINOMIKA JOURNAL: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 4 No. 5 (2026): January
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sinomika.v4i5.590

Abstract

Indonesia in 1997-1998. The main factor that caused the crisis was the government's widening of the economy, in which the government made concessions to borrow debt without strict supervision and selection. As a result, many businessmen were unable to pay their debts on time, so that Indonesia's reputation declined internationally. Islamic ethics is a branch of philosophy that is critical and rational which investigates good and bad and human obligations. Islam as a comprehensive and universal religion regulates all aspects of human life including in the field of trade or commerce business. In the field of worship, Islam stipulates the law "there is no worship except what is regulated in the Al-Quran and Sunnah" while for jnn muamalah activities it only regulates the principles. Business Ethics in an Islamic perspective focuses on principles that do not conflict with the Al-Quran and Sunnah and provide justice and benefit for all parties involved in the business process
Pengaruh Kualitas Pelayanan dan Lingkungan Kerja Terhadap Kepuasan Masyrakat di Kantor Kecamatan Masalle Kabupaten Enrekang Putri Rezkina; Agung Widhi Kurniawan; Nurul Fadilah Aswar; Uhud Darmawan Natsir; Burhanuddin
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 4 No 3 (2026): Oktober
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v4i3.584

Abstract

This study aims to analyze the influence of service quality (X1) and the work environment (X2) on public satisfaction (Y) at the Masalle District Office, Enrekang Regency. The study employs a quantitative method with a causal approach, utilizing a population of 15,078 residents and a sample of 100 respondents selected using Slovin's formula. Primary data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that service quality has a positive and significant effect on public satisfaction (t-count 6.096 > t-table 1.661; Sig. 0.001), and the work environment also has a positive and significant effect (t-count 3.025 > t-table 1.661; Sig. 0.003); furthermore, both variables exert a significant simultaneous effect (F-count 54.593 > F-table 3.089; Sig. 0.001). The coefficient of determination (R²) of 0.530 indicates that 53% of the variation in public satisfaction is explained by these two variables, while the remaining 47% is influenced by other factors. The study concludes that simultaneously improving service quality and the work environment can enhance public satisfaction. Recommendations are provided for the Masalle District Office to improve service timing certainty, work facilities, and inter-employee relationships.