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All Journal JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Economics and Business Journal (JIMBE)
Anwar Ramli
Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS Annisa Rahmadani; Anwar Ramli
JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Vol 4, No 2 (2022): Jurnal Pabean Volume 4 No 2, Juli 2022
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Laptop Asus  (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Makassar). Variabel bebas dalam penelitian ini adalah Brand Image dan Brand Trust sedangkan variabel terikatnya adalah Keputusan Pembelian. Populasi dalam penelitian ini yaitu seluruh mahasiswa aktif fakultas ekonomi dan bisnis Angkatan 2018 yang menggunakan laptop Asus sebanyak 825 orang responden sedangkan sampel yang digunakan yaitu sebanyak 90 orang mahasiswa dengan teknik penarikan sampling teknik purpossive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan menggunakan SPSS 25.00 for windows. Berdasarkan hasil penelitian diperoleh persamaan regresi berganda Y = 1,064+ 0,556X1 + 0,673X2. Sedangkan pada koefisien determinasinya = 0,510 artinya variabel Brand Image dan Brand Trust memberikan pengaruh sebesar 51% terhadap keputusan pembelian. Sedangkan sisanya dipengaruhi oleh variabel lain. Dari hasil penelitian ini, dapat disimpulkan bahwa bran Brand Image dan Brand Trust merupakan hal yang sangat penting untuk diperhatikan oleh suatu perusahaan, semakin baik Brand Image dan Brand Trust suatu konsumen maka semakin baik pula konsumen dalam menentukan keputusan untuk membeli laptop Asus.
The Effect of Brand Image, Word Of Mouth, and Price Perception on Luwak White Koffie Purchase Decisions in Makassar City Andi Risnayani; Anwar Ramli; Nurul Fadilah Aswar; Muhammad Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.489

Abstract

This study aims to analyze the influence of Brand Image, Word of Mouth, and Price Perception on Purchase Decisions of Luwak White Koffie products in Makassar City. This research used a quantitative approach with an explanatory research type and causal design. The population in this study consisted of all consumers of Luwak White Koffie in Makassar City who had purchased the product. The sampling technique used was non-probability sampling with a purposive sampling approach, involving 120 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of the Statistical Package for the Social Sciences (SPSS). The results showed that Brand Image, Word of Mouth, and Price Perception partially had a positive and significant effect on Purchase Decisions. Simultaneously, Brand Image, Word of Mouth, and Price Perception also had a positive and significant effect on Purchase Decisions of Luwak White Koffie products in Makassar City
The Influence of Financial Literacy and Lifestyle on Financial Behavior of Generation Z in Makassar City in 2024 Anwar Ramli; Annisa Paramaswary Aslam; Indah Lestari Anwar
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.273

Abstract

This study aims to analyze the influence of financial literacy on financial behavior and the influence of financial literacy on financial behavior with lifestyle as a moderating variable in generation Z in Makassar City in 2024. This research method uses a descriptive quantitative approach, which aims to analyze the influence of financial literacy and lifestyle on the financial behavior of generation Z in Makassar City in 2024. The variables analyzed are Financial Literacy, Lifestyle, and Financial Behavior. The data used in this study are primary data in the form of questionnaires and secondary data in the form of financial data. The population in this study is all generation Z in Makassar City. The sample of this study is generation Z in Makassar City with an age range of 18-27 years. The results of the study indicate that Financial Literacy has a significant influence on Financial Behavior in Generation Z in Makassar City. Thus, it is expected to provide practical recommendations for generation Z in managing finances and assist local government policies in improving financial literacy among youth. In addition, this research will be published in the form of a Sinta-accredited national journal to provide deeper insight into how financial literacy and lifestyle influence the financial behavior of Generation Z in Makassar.
Pengaruh Dana Pihak Ketiga (DPK) dan Non-Performing Financing (NPF) Terhadap Profitabilitas Perbankan Syariah di Indonesia Tahun 2019-2024 Zalzabila Aulya Irsya; Muhammad Ichwan Musa; Anwar; Anwar Ramli; Nurman
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 4 No 3 (2026): Oktober
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v4i3.634

Abstract

This study aims to examine the impact of Third-Party Funds (DPK) and Non-Performing Financing (NPF) on profitability measured by Return on Assets (ROA) within the Indonesian sharia banking sector during the 2019–2024 period. A quantitative approach was employed using secondary data derived from the annual financial reports of 10 sharia banks in Indonesia. Purposive sampling was used to select the sample, resulting in a total of 60 observations. Panel data regression analysis was conducted using EViews software; based on the Chow, Hausman, and Lagrange Multiplier tests, the Random Effect Model (REM) was selected as the estimation model. The results indicate that, individually, DPK has a significant effect on ROA, whereas NPF has a significant negative effect on the ROA of sharia banks in Indonesia. Simultaneously, DPK and NPF exert a significant combined influence on ROA, with an R-squared value of 51.80%. These findings suggest that managing non-performing financing is a key factor in maintaining the profitability of sharia banks in Indonesia.
Analisis Laporan Keuangan Untuk Menilai Kinerja Keuangan Perusahaan Pada PT GoTo Gojek Tokopedia Tbk Periode 2021-2024 Riska; Anwar; Nurman; Anwar Ramli; Abdul Rahman
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 4 No 3 (2026): Oktober
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v4i3.1053

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT GoTo Gojek Tokopedia Tbk periode 2021-2024 berdasarkan analisis rasio keuangan yang meliputi rasio likuiditas, rasio solvabilitas, rasio aktivitas, rasio profitabilitas, dan rasio pasar serta menganalisis tren kinerja keuangan PT GoTo Gojek Tokopedia Tbk pada periode lima tahun ke depan berdasarkan hasil peramalan (Forecasting) rasio keuangan menggunakan metode Least Square Method. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian deskriptif. Data yang digunakan merupakan data sekunder berupa laporan keuangan tahunan PT GoTo Gojek Tokopedia Tbk periode 2021-2024 yang diperoleh melalui situs resmi Bursa Efek Indonesia. Teknik analisis data yang digunakan adalah analisis rasio keuangan dan analisis peramalan (Forecasting) dengan metode Least Square Method. Hasil penelitian menunjukkan bahwa kinerja keuangan PT GoTo Gojek Tokopedia Tbk secara keseluruhan belum optimal. Rasio likuiditas dan solvabilitas berada dalam kondisi relatif baik, meskipun mencerminkan ketergantungan terhadap utang yang cukup tinggi. Rasio aktivitas belum konsisten, di mana perputaran persediaan tergolong baik, namun pemanfaatan aset belum optimal. Sementara itu, rasio profitabilitas dan rasio pasar berada dalam kondisi kurang baik karena perusahaan masih mengalami kerugian sehingga belum mampu memberikan keuntungan kepada pemegang saham. Hasil peramalan mengindikasikan bahwa kinerja keuangan perusahaan ke depan masih menghadapi tantangan, ditandai dengan kecenderungan penurunan likuiditas, peningkatan risiko solvabilitas, serta kondisi aktivitas, profitabilitas, dan rasio pasar yang belum sepenuhnya stabil. Secara keseluruhan, perusahaan perlu meningkatkan efektivitas pengelolaan aset, efisiensi biaya operasional dan kinerja operasional guna mencapai profitabilitas dan menjaga kepercayaan investor di masa mendatang.
Pengaruh Likuiditas, Aktivitas, dan Solvabilitas Terhadap Profitabilitas Pada Perusahaan Konstruksi yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024 Khaerunnisa; Anwar Ramli; Annisa Paramaswary Aslam; Anwar; Abdul Rahman
SINOMIKA JOURNAL: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 5 No. 3 (2026): September
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sinomika.v5i3.660

Abstract

This study aims to analyze the impact of liquidity, activity, and solvency on the profitability of construction companies listed on the Indonesia Stock Exchange (IDX). The study employs a quantitative approach using panel data regression analysis. The research population consists of construction companies listed on the IDX, with the sample selected using a purposive sampling technique. Secondary data obtained from the companies' annual financial reports for the 2020–2024 period were analyzed using EViews software. The test results indicate that liquidity has a positive and significant effect on profitability. Activity also has a positive and significant effect on profitability. Solvency has a significant effect on profitability. Simultaneously, liquidity, activity, and solvency significantly influence the profitability of construction companies. However, the coefficient of determination indicates that the contribution of these three variables in explaining the variation in profitability is relatively low. These findings support signaling theory, which posits that financial ratios serve as signals for investors in assessing a company's financial performance.
Analisis Kinerja Keuangan dengan Menggunakan Metode Camel Pada PT Bank Sulselbar Periode 2019-2024 Sukmawati; Uhud Darmawan Natsir; Anwar; Anwar Ramli; Nurman
SINOMIKA JOURNAL: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 4 No. 6 (2026): March
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sinomika.v4i6.907

Abstract

This study aims to assess the financial performance of PT. Bank Sulselbar using the CAMEL method (Capital, Asset, Management, Earnings, Liquidity). Financial statement analysis was conducted to understand the company's financial condition and performance trends, thereby providing a basis for decision-making by management and other stakeholders. This study employs a quantitative approach with a descriptive method. Secondary data comprising PT. Bank Sulselbar’s financial statements from 2019 to 2024 were used. Data analysis was performed based on the CAMEL method, in accordance with Bank Indonesia regulations regarding the assessment of bank soundness. The results indicate that PT. Bank Sulselbar is classified as "sound." The CAR (26.46%) and KAP (0.56%) ratios reflect a sound condition. The NPM ratio (63.08%) falls into the "less sound" category. The ROA (3.01%) and BOPO (37%) ratios indicate a sound condition, whereas the LDR (100.8%) falls into the "unsound" category. Overall, PT. Bank Sulselbar demonstrates good financial performance; however, it needs to improve liquidity management to maintain the bank's stability.
Co-Authors Abadi, Rahmat Riwayat Abdul Rahman Andi Risnayani Annisa Paramaswary Aslam Annisa Rahmadani Anwar Indah Lestari Anwar Khaerunnisa Muhammad Ichwan Musa Muhammad Ilham Wardhana Haeruddin Nurman Nurul Fadilah Aswar Riska Sukmawati Zalzabila Aulya Irsya