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All Journal JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Economics and Business Journal
Anwar Ramli
Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS Annisa Rahmadani; Anwar Ramli
JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Vol 4, No 2 (2022): Jurnal Pabean Volume 4 No 2, Juli 2022
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Laptop Asus  (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Makassar). Variabel bebas dalam penelitian ini adalah Brand Image dan Brand Trust sedangkan variabel terikatnya adalah Keputusan Pembelian. Populasi dalam penelitian ini yaitu seluruh mahasiswa aktif fakultas ekonomi dan bisnis Angkatan 2018 yang menggunakan laptop Asus sebanyak 825 orang responden sedangkan sampel yang digunakan yaitu sebanyak 90 orang mahasiswa dengan teknik penarikan sampling teknik purpossive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan menggunakan SPSS 25.00 for windows. Berdasarkan hasil penelitian diperoleh persamaan regresi berganda Y = 1,064+ 0,556X1 + 0,673X2. Sedangkan pada koefisien determinasinya = 0,510 artinya variabel Brand Image dan Brand Trust memberikan pengaruh sebesar 51% terhadap keputusan pembelian. Sedangkan sisanya dipengaruhi oleh variabel lain. Dari hasil penelitian ini, dapat disimpulkan bahwa bran Brand Image dan Brand Trust merupakan hal yang sangat penting untuk diperhatikan oleh suatu perusahaan, semakin baik Brand Image dan Brand Trust suatu konsumen maka semakin baik pula konsumen dalam menentukan keputusan untuk membeli laptop Asus.
The Effect of Brand Image, Word Of Mouth, and Price Perception on Luwak White Koffie Purchase Decisions in Makassar City Andi Risnayani; Anwar Ramli; Nurul Fadilah Aswar; Muhammad Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.489

Abstract

This study aims to analyze the influence of Brand Image, Word of Mouth, and Price Perception on Purchase Decisions of Luwak White Koffie products in Makassar City. This research used a quantitative approach with an explanatory research type and causal design. The population in this study consisted of all consumers of Luwak White Koffie in Makassar City who had purchased the product. The sampling technique used was non-probability sampling with a purposive sampling approach, involving 120 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of the Statistical Package for the Social Sciences (SPSS). The results showed that Brand Image, Word of Mouth, and Price Perception partially had a positive and significant effect on Purchase Decisions. Simultaneously, Brand Image, Word of Mouth, and Price Perception also had a positive and significant effect on Purchase Decisions of Luwak White Koffie products in Makassar City
The Influence of Financial Literacy and Lifestyle on Financial Behavior of Generation Z in Makassar City in 2024 Anwar Ramli; Annisa Paramaswary Aslam; Indah Lestari Anwar
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.273

Abstract

This study aims to analyze the influence of financial literacy on financial behavior and the influence of financial literacy on financial behavior with lifestyle as a moderating variable in generation Z in Makassar City in 2024. This research method uses a descriptive quantitative approach, which aims to analyze the influence of financial literacy and lifestyle on the financial behavior of generation Z in Makassar City in 2024. The variables analyzed are Financial Literacy, Lifestyle, and Financial Behavior. The data used in this study are primary data in the form of questionnaires and secondary data in the form of financial data. The population in this study is all generation Z in Makassar City. The sample of this study is generation Z in Makassar City with an age range of 18-27 years. The results of the study indicate that Financial Literacy has a significant influence on Financial Behavior in Generation Z in Makassar City. Thus, it is expected to provide practical recommendations for generation Z in managing finances and assist local government policies in improving financial literacy among youth. In addition, this research will be published in the form of a Sinta-accredited national journal to provide deeper insight into how financial literacy and lifestyle influence the financial behavior of Generation Z in Makassar.
Co-Authors Abadi, Rahmat Riwayat Andi Risnayani Annisa Paramaswary Aslam Annisa Rahmadani Indah Lestari Anwar Muhammad Ilham Wardhana Haeruddin Nurul Fadilah Aswar