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All Journal AKSES: Jurnal Ekonomi dan Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SENTRALISASI Jurnal Pengabdian Dharma Laksana Jurnal Pengabdian kepada Masyarakat Nusantara Abdimas: Papua Journal Of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ar-Ribh Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Pengabdian Teratai Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Mandiri Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Mount Hope Global Economic Journal JURALINUS Dinamis: Jurnal Pengabdian Kepada Masyarakat
Wangsi, Mitta Muthia
Universitas Muhammadiyah Sorong
Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Effect of Brand Equity on the Decision of BMT Al-Hijrah Madukoro Financing Customers in Sorong City Hidayah, Nurul; Wangsi, Mitta Muthia; Aprilia, Nina
Jurnal Ar-Ribh Vol. 6 No. 1 (2023): April 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i1.10633

Abstract

Baitul Maal Tamwil (BMT) in its business focus contributes to encourage the economic empowerment of local communities. As a non-bank financial institution operating on sharia principles, it is a challenge for it to build brand equity and maximize its role to increase community financial inclusion. BMT Al-Hijrah Madukoro Branch, Sorong City, is an alternative microfinance institution that collects funds and distributes them into sharia financing products for the local community. This study aims to determine the effect of Brand Equity on customer decisions to take financing products at BMT Al-Hijrah Madukoro Branch, Sorong City. Research using Quantitative methods with convenience sampling techniques. The number of samples was 30 BMT Al-Hijrah financing customers. Data is analyzed with simple linear regression. The data was collected through a questionnaire on the google form link and distributed by BMT Al-Hijrah Madukoro Sorong City employees directly to their financing customers. The results show that there is an influence of Brand Equity on the Decision of BMT AL-Hijrah Financing Customers Madukoro Branch Sorong City
Pemberdayaan Ibu Rumah Tangga melalui Pelatihan Pengelolaan Keuangan Keluarga di Kelurahan Tampa Garam Kota Sorong Papua Barat Daya Bintari, Wisang Candra; Amin, Muhammad; Waly, Nur Aeni; Wangsi, Mitta Muthia; Lestari, Bekti Wiji; Nurhani, Nurhani; Howay, Korintus; Kambu, John Regen
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1312

Abstract

This community service activity was carried out with the aim of enhancing the ability of housewives to manage family finances effectively and wisely in Tampa Garam Village, Sorong City, Southwest Papua Province. The low level of financial literacy among housewives in this area has become the main issue, resulting in limited skills in financial planning, recording expenses, and determining family financial priorities. To address these problems, the training program was designed through four stages: socialization and interactive discussion, core material training, assistance in budget preparation, and evaluation through group discussions. A total of 23 participants took part in this activity and gained comprehensive understanding of the five key steps in family financial management, which include budgeting, determining expenditure priorities, managing debt responsibly, developing saving and investing habits, and monitoring and evaluating family financial conditions regularly. The results of the training indicate a significant improvement in participants’ knowledge and skills, especially in creating more structured financial plans based on household needs. Participants were able to prepare clearer family budgets, set expenditure priorities wisely, and understand the risks associated with poor debt management. Additionally, they demonstrated increased awareness of the importance of saving and investing as a means of anticipating unexpected financial needs in the future. Overall, this activity successfully achieved its objective by providing tangible benefits for improving family financial literacy and encouraging participants to become more independent in managing household financial matters.
Co-Authors Ahamd Jamil Ahmad Jamil Andjar, Febri Jein Aprilia, Nina Bekti Wiji Lestari Dewi, Mutiara Anggreni Digor Mufti Evi Mufrihah Zain Haurissa, Yane Listy Howay, Korintus Jamil, Ahmad Jumsar, Andhini Syafridha Kamaluddin Kambu, John Regen Muhammad Amin Nugroho Dwi Prihandoko Nur Aeni Waly Nurhani Nurhani Nurhani Nurhani Nurul Hidayah NURUL HIDAYAH Prihandoko, Nugroho Prihandoko, Nugroho Dwi Putri, Nur Aulia Rawi, Rais Dera Pua Sari, Rosita Firda Sofia, Susetyowati Suntinah Suntinah Suntinah, Suntinah Talaohu, Mundarain Wally, Nur Aeni Wijiastuti, Retno Dewi Wisang Candra Bintari Yulius Frits Momot